This rubric evaluates brochures about St. Petersburg by assessing the inclusion of an enticing slogan, creative pictures and drawings, thorough and accurate addressing of questions, neat layout and grammar, and clear distinction of the intended audience. Brochures are awarded points on a scale from 10 to 4 based on criteria such as including a catchy slogan, plenty of pictures, addressing most questions accurately, being neatly presented with few errors, and clearly targeting either wealthy or peasant audiences.