This document provides a summary of Rupsa Sinha's professional experience and qualifications. She has over 7 years of experience in marketing and communications roles for both agencies and corporate clients. Her experience includes launching digital products and campaigns for ICICI Bank, managing marketing communications for an education company with operations in multiple countries, and starting her own event management firm. She holds a post-graduate diploma in communications management and bachelor's degree in advertising.

1. RUPSA SINHA DOB: 20.08.1983
Address:Crystal II,Flat - 22, 5th Floor,Sindhi Society,
Chembur(e),Mumbai :400071
Mobile:+91 9833979231 /e-mail:rupsas@gmail.com
SUMMARY
I am a communicationprofessionalwithexperience of beingpartofboth agencyandcorporate.Thishas
providedme the opportunitytoobserve andserve the fieldof communicationsmanagementfromboth
perspectivesof abrand custodianhandling ATL/BTL/Digital.
Communicationcareercommencedin2005 withOgilvy& Mather.Joined RediffusionDy&Rin2006 and
continuedasan advertisingprofessionaltill Feb2008.Steppedintothe worldof brand communications with
ICICI Lombard in April 2008.From Oct 2009 till Nov2010 I startedon an entrepreneurial venture –EVENTIAin
éventmanagement.From Nov2010 till September2013 workedasthe brandcustodianfor Kangaroo Kids
Eductaion Ltd across India, Maldivesand Dubai.Keepingthe learningcurve upwards,January2014 onwards
I have joined ICICIBank in Digital Marketing withan objective tolearnnew avenuesof communication.
ACADEMIC QUALIFICATION
2006: Symbiosis Institute of Mass Communication-Post-graduate Diploma (PGDM) in
Communications Management, Pune
2004: Bachelorof Science (Advertising, Sales Promotion, Sales Management), Gokhale Memorial
Girls’ College, Kolkata
2001: Higher Secondary (Grade XII) from PathaBhavan High School, Ballygunj, Kolkata
1999: Secondary Examination (Grade X) from PathaBhavan High School, Ballygunj, Kolkata
WORK EXPERIENCE: 7 years
Present Association:January 2014 onwards
ICICI Bank :Digital Banking Team
Designation: Marketing Manager ( level 2)
Responsibilities:
1. Digital productlaunch( internetandmobile)
2. Applyingstrategicthinking forinternetandmobilebankingcampaigns(ATL/BTL/Online forthe digital
campaigns)
3. Meettargets forinternetandmobile transactions
4. Conceptualiseandexecuterevenue generationactivities
5. Takingcare of all the activationsconceptualizationandexecution
6. Liaisoningwiththe ad-agency
7. Identifying&planningquickresponsesorganizational needs
8. Producingon-time,on-budget,creative &professional work
9. Operatingwithfinance andaccountsteam(WIP,time &cost tracking,vendorpaymentetc.)
Highlights:
 Launch and post launch marketing of banking on Twitter – icicibankpay

2.  Launch new product innovation ‘smsNcash’ in May 2014
● Achieved highest ever Mobile and Internet transaction in May 2014
● Strategic offers with partners: Planetsports, Recharge offers, Bagittoday.com
for customer centric offers
From Nov 2010 – September 2013
Kangaroo Kids’ Education Ltd (Kangaroo Kids Club& Pre-school and Billabong high International School)
Designation: Senior Manager, Marketing Communications
Responsibilities:
1. Applyingstrategicthinkingtothe marketingneeds,speciallytothe on-groundactivities,of the various
verticalsof the organization
2. Takingcare of all the activationsconceptualizationandexecution
3. Liaisoningwiththe ad-agency/eventagencytohelpplan/executethe ATL/BTL
4. Identifying&planningquickresponsesorganizational needs
5. Planthe marketingactivitiesforschool launches
6. Helpincross-promoandsponsorshipsdeal forvariousvisibilityprograms
7. Producingon-time,on-budget,creative &professional work
8. Operatingwithfinance andaccountsteam(WIP,time &cost tracking,vendorpaymentetc.)
Highlights:
 Inorbit Mall 12 day activity: Brains at play”: Tie-up with the mall, plan the event( theme, concept,
activities) the entire ATL and BTL for the activation.
● Crossword Children’s Hour plan association 2011/2012
● 2011 marketing campaign
● 2012 school revamp project
● Admission training for admission officers in all schools across India
● Ms. Lina Ashar’s book launch event across multiple cities
● 20 years celebration event with international artist AniChoyingDrolma and Sivamani
Oct 2009- Nov 2010
EVENTIA (own proprietary firm)
Entrepreneurial venture in event management and activations.
Proprietary firm based on profit sharing platform with another partner doing events across India.
Responsibilities:
1. Business development
2. Event conceptualization
3. Vendor management
4. Execution w.r.t hardware supervision
5. Client relationship maintenance
6. Cost management
Highlights:
 Offsite for ABN AMRO, ICICI Lombard, ABS shipping, TATA Motors Insurance Advisory
 Visibility programmes for Sonodyne sound systems in Kolkata
 Health camps for Cargill foods( nature fresh)
 Fashion show for Turtle Shirts and accessories

3. Previous employers
ICICI Lombard General Insurance: April 2008-Oct 2009
Designation: Marketing Manager (Retail and Bancassurance)
Responsibilities:
1. Applyingstrategicthinkingtothe marketingneedsof the variousverticalsof the organization
2. Takingcare of Above the line andbelow the lineactivitiesforthe retail andbancassurance
verticals
3. Operationsplanningw.r.t.layout/artworkdeliveryontime withthe advertisingagency
empanelled
4. Identifying&planningquickresponsesorganizational needs
5. Producingon-time,on-budget,creative &professional work
6. Operatingwithfinance andaccountsteam(WIP,time &cost tracking,vendorpaymentetc.)
Highlights:
 ICICILombard’s2009 InstantpolicynopaperworkATL (TV/Print/Radio/Outdoor) andBTL
campaigninmultiple languages
 HealthWeeklaunchpanIndia(online,radio,on-groundactivities)
 Handlingthe QuarterlyWinner’snightR&R eventacrossIndia.
 Reworkingon repositioningofHealthInsurance branding for ICICILombard.
AdvertisingAgencyexperience:Nov2005- February 2008
Started career in advertising agency and worked in this field for 2 ½ years in Account Management.
Agencies: Ogilvy &Rediffusion DY & R.
Responsibilities as an advertising professional):
1. ClientFocus(Relationship&Development)
● Applyingstrategicthinkingtoclient’smarketingneeds.
● Buildingandmaintainingpartnershipswithclientsatall managementlevels.
● Identifying&planningquickresponsestoclient’scritical issues/needs.
● Producingon-time,on-budget,creative&professional work.
2. Agency’sInternal Focus
● Operationsplanningw.r.t.layout/artworkdeliveryontime onATL/BTLcampaigns
● Briefingcreative team
● Demonstrationof creative judgmentforpresentationtoclientandtake feedbackfromclient
withclarityforinternal briefing
● Sellingthe agency’screative workwithcommitment&conviction
3. Financial responsibilities
● Operatingwithfinancialdiscipline (WIP,time &costtracking,etc.)
● Understandingcontractual & fee relationshipwithclients.
Nov 2005- Feb 2006- Ogilvy & Mather, Mumbai
Designation: Junior Account Executive
Brand: Hutch
Highlight- ‘Hutchis Pink’(changeof Hutchorange to pinkcolour) campaign360 degree roll-out( ATL and BTL)
Feb 2006- Feb 2008- Rediffusion Dy&R, Kolkata

4. Designation: 1) Feb 2006-March 2007- Account executive
2) April 2007- Feb2008- SeniorAccountExecutive
Brands: Eveready,Dey’sMedical,Airtel,The Statesman,SouthCityMall,AxiomEstates
Highlights:
 Eveready Batteries campaign with Amitabh Bachchan –‘Kuch Hai Extra–360 degree rollout
 Dey’s Medical KeoKarpin 2007 campaign- ‘Jiyoeknayizindagi’ campaign rollout
 Airtel DurgaPujo Campaign 2007-08
 The StatesmanScrabble championship/Vibes/Dainik Statesman brand campaign/ Vintage & Classic
Car Rally
 Launch of South City mall and launch of South City International School
 Axiom Estates (real estate major) USA launch campaign