This curriculum vitae summarizes Amrita Joshi Gokhale's professional experience in public relations, integrated marketing, corporate communication, and digital brand management over 9 years. She is currently a Senior Marketing Specialist at FARO Business Technologies, and has previously worked as a Public Relations Manager at LinOpinion and as a Consultant for Brand Communications at India Picture. Her experience includes formulating strategic plans, conceptualizing PR and communication strategies, managing media relations, and leading marketing teams.
“A Professional Marketer with broad retail and corporate marketing experience encompassing marketing strategies, branding, advertising, event and sponsorship, excellent of integrated marketing communication, advertising management and creative and content development.”
“A Professional Marketer with broad retail and corporate marketing experience encompassing marketing strategies, branding, advertising, event and sponsorship, excellent of integrated marketing communication, advertising management and creative and content development.”
Race-Based Charges
FY 1997 - FY 2015
The following chart represents the total number of charges filed and resolved under Title VII alleging race-based discrimination. FY 2012-FY2015.
Extracted from U.S. Equal Employment Opportunity Commission website--
http://www.eeoc.gov/eeoc/statistics/enforcement/race.cfm
Please have a look on my attached CV.
Preferred sector:
1.Building Material
2. FMCG
3. Energy sector
4. NBFI
5.RETAIL Industry
6. Real estate
Any MNC and Renowned Local Group Of Industries .
Dear Sir /Ma'am,
Greetings..!!!
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
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About
Indigenized remote control interface card suitable for MAFI system CCR equipment. Compatible for IDM8000 CCR. Backplane mounted serial and TCP/Ethernet communication module for CCR remote access. IDM 8000 CCR remote control on serial and TCP protocol.
• Remote control: Parallel or serial interface.
• Compatible with MAFI CCR system.
• Compatible with IDM8000 CCR.
• Compatible with Backplane mount serial communication.
• Compatible with commercial and Defence aviation CCR system.
• Remote control system for accessing CCR and allied system over serial or TCP.
• Indigenized local Support/presence in India.
• Easy in configuration using DIP switches.
Technical Specifications
Indigenized remote control interface card suitable for MAFI system CCR equipment. Compatible for IDM8000 CCR. Backplane mounted serial and TCP/Ethernet communication module for CCR remote access. IDM 8000 CCR remote control on serial and TCP protocol.
Key Features
Indigenized remote control interface card suitable for MAFI system CCR equipment. Compatible for IDM8000 CCR. Backplane mounted serial and TCP/Ethernet communication module for CCR remote access. IDM 8000 CCR remote control on serial and TCP protocol.
• Remote control: Parallel or serial interface
• Compatible with MAFI CCR system
• Copatiable with IDM8000 CCR
• Compatible with Backplane mount serial communication.
• Compatible with commercial and Defence aviation CCR system.
• Remote control system for accessing CCR and allied system over serial or TCP.
• Indigenized local Support/presence in India.
Application
• Remote control: Parallel or serial interface.
• Compatible with MAFI CCR system.
• Compatible with IDM8000 CCR.
• Compatible with Backplane mount serial communication.
• Compatible with commercial and Defence aviation CCR system.
• Remote control system for accessing CCR and allied system over serial or TCP.
• Indigenized local Support/presence in India.
• Easy in configuration using DIP switches.
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1. Curriculum Vitae
Amrita Joshi Gokhale
Mobile - +91.9958222623
Email: amrita.delhi@gmail.com
Date of Birth – 22 / 07/ 1980
Residence – C1/20, Pocket – 7, Kendriya Vihar, Noida, Sector – 82, Uttar Pradesh
Synopsis: A result oriented professional with 9 years of functional experience Public Relations,
Integrated Marketing, Corporate Communication and DigiTALBrand Management. Proficient
presentation and communication skills with abilities in creating and leading motivated teams towards
achieving organizational goals.
Professional Positioning – March 2010 – Present
Senior Marketing Specialist - FARO Business Technologies (I) Pvt Ltd, New Delhi
Profile Skills
Formulating quarter and yearly vertical strategic
plans to enhance operations, profitability &
revenue and involved in spearheading turn-
around initiatives.
Adapting research techniques by digital media,
target consumer feedback, post workshop and
seminar sessions to build consumer preference.
Conceptualizing & implementing Public
Relations & corporate communication strategies
for product lines, corporate image and brand
value to build consumer preference & achieve
organizational targets.
Proficiency in international conference
sequences, starting from initial drafting juncture
till testimonials. Identifying streams for revenue
growth & developing plans. Research and
implementation of vertical marketing strategy in
key market segments.
Leading, discussing & monitoring the
performance of team members to ensure
efficiency in process operations and meeting of
individual & group targets.
Involve in extracurricular activities,
brainstorming sessions by exchanging profiles
and continues learning, including case study
discussion.
Market Development Strategy
Corporate Communications
Public Relations Management
Team Management
Key Initiatives: Successfully carrying out FARO Flagship program AP wide 3D Documentation
market capturing and development.
Launched concept of ‘Customer – Vendor Relationship Program’ for Prime and Tier 3 customers.
2. Professional Positioning – June 2008 – December 2009
Public Relations Manager - LinOpinion – PR Division of Lowe Lintas, New Delhi
Profile Skills
Administered media opportunities for clients in
order to get significant coverage.
Proactively handled press conferences, events,
movie premiers, media initiations and PR
activities with regular follow – ups
Delivered effective presentations, comprising of
reviews and action plans for clients.
PR Coverage
Media Relations
Events and Action Plans
Key Initiatives: Managed core clients such to name as Spice Corp, Spice World Entertainment,
Cellebrum Technologies, Hot-Spot Retails, Sistema Shyam Telelink Ltd. and Dabur Oncquest.
Professional Positioning – May 2006 – May 2008
Consultant Brand Communications - India Picture, New Delhi
Profile Skills
Charted out strategic marketing plans in terms of
Brand Management for the company.
Worked on various PR activities, exhibitions,
conferences and drafts for press releases.
Prepared sourcing plans for current requirements
in the market and photo stock updates.
Marketing and Branding
Public Relations
Planning and Sourcing
Key Initiatives: Managed known projects of Incredible India (M/O Tourism), Emerging India (M/O
External Affairs) and several Leading Design House
As an intern, I was involved in few projects of HT Media from April 2005 to March 2006 via News
Communications as Public Relations Executive.
Scholastic Standing
Post Graduate Diploma in Public Relations from Bhartiya Vidya Bhavan, New Delhi in 2005.
B.Com. from Delhi University, Delhi in 2001.
Upgrading Digital medium of marketing via Digital Vidya
3. Technical Know-How
CRM Software
Navision and SAP
Well versed with MS Office Suite (Word, PowerPoint & Excel) and learning Adobe Designing
Software.
Areas of attention beyond professional qualifications
Proactively participated in various cultural events of YMCA, New Delhi (2005 - 2006).
Successfully got appointed as Aerobics Trainer at YMCA & YWCA, New Delhi.
Languages known: Hindi, English & Marathi
International Work Visits: Singapore and Malaysia
Summary: Learning from failures, accepting challenges and art to achieve vision.
In starting of my PR career back in 2006, I was given to arrange press conference for HT
Media. With 3 months of learning, I took that project as challenge but got over-confident on
the name of HT and not followed up aggressively with media. Learnt the lesson on that very
project that I have to keep a tab on each and every aspect and detailing of project. With that
experience, I am the project lead in FARO India for 3D Documentation segment AP wide
related to its all key marketing aspects.