Corporate Profile 2016 New

A digital communications company
Company Proﬁle
©2016, More Digital Pte Ltd. All rights reserved.

A digital communications company
more.digital is a company established in
Singapore in 2012 by four founders, Nicola
Morelli, Shamkumar Subramani, Ng Yeow Meng
and Sivakumar Subramani, all experienced start-
up investors and company leaders.
The company offers professional services of new
media consultancy and digital media strategic
plans as well as related creative services.
more.digital guides and assists clients
throughout activation and implementation phases.
The company has a team of professional
software developers and designers for creating
media to run on the most popular platforms and
devices.
In 2015, more.digital became ofﬁcially technical
advisor of Starcom Mediavest Group and shares
ofﬁces with their Indonesia headquarters.

Nicola Morelli operates since inception as Co-
founder and Managing Director. Passionate about
new technologies and their application to
problem-solving, utilities and business evolution,
in his two startups his team and him have been
building, end to end, about 50 projects related to
Mobile Designs: mobile and desktop apps,
websites, rich display media, m-commerce
platforms.
Nicola has been working with clients such as
Procter&Gamble, Mars Wrigley, Gucci, Audi, AIA,
SONY Pictures, Google, Estee Lauder, Microsoft,
Skype, Sarpino’s, Chili’s, Subway, L’Oreal,
Everlast, Capitamalls, Coles, CIMB Niaga, Raoul,
BBC, Target, Yahoo! and The Economist,
amongst others.

Digital Marketing Strategy.
Consultancy : User Experience, User
Interaction Design and Visual Design.
Web Design, E-commerce and
M-commerce platforms, Rich Media.
Mobile Apps/Websites Design and
Development.
Media Buying and Digital Advertising
Campaigns Management and Reporting.
Brand Activation Campaigns.
Digital Transformation Corporate
Training and Coaching.
Services

Featured Work
Mobile Ads and Social Media campaigns to
promote promotions on Skype Cards at major
retailers in the whole Australia/NZ territory.
Retailers include: Coles, Target, Big W,
Australia Post and Woolworths.
Creatives by More.digital.

Featured Work
EEVA PRODUCTIONS Mobile is
an app that allows you to listen to,
save and share content from the
most recent shows of Singapore
media mogul Ms. Eeva Chang
Mei Hsiang. The app comes in
double language, English and
Chinese. With additional cool
features, too. Available on Google
Play and Apple AppStore.

Featured Work
Social Media Advertising for Attica
Singapore
Management of campaigns and
reporting in the promotion of
themed nights, events and DJ's
through Facebook Advertising for
Attica Singapore.
The initiative in conjunction with
Google won a Shorty Award in
New York in 2015.

Featured Work
Social Media Advertising for Attica
Singapore
Management of campaigns and
reporting in the promotion of
themed nights, events and DJ's
through Facebook Advertising for
Attica Singapore.
The initiative in conjunction with
Google won a Shorty Award in
New York in 2015.
Featured Work
Ofﬁcial Mobile App for Clarke
Quay Singapore.
Design and Development by
more.digital.
Featuring interactive directories,
calendars, pathﬁnder, and virtual
historical tour.

Clients:

"I have worked with Nico on several creative digital projects where more.digital helped us design
and develop digital platforms for our clients. All the work delivered was high quality and always on
time so I wouldn't hesitate to recommend more.digital to anyone looking for digital creative services”.
Lars M. B. Anthonisen, Regional Digital Director, Mediacom Singapore
They say
“Topps Digital Services, in partnership with Skype, have used more.digital services to run mobile ad
campaigns in support of retail promotions in Australia/NZ for the past 3-4 years. The initiatives have
always been very successful and in turn, our promotions have been extremely successful. Nico has
been fantastic in walking me through the entire process which was new to me when I started and can
be for many people in sales and marketing who have not worked with mobile ad initiatives previously.
I felt very conﬁdent going with his suggestions due to his wealth of experience and knowledge in this
space and we have not been disappointed. Nico also runs through the results in laymen's terms and
strategises what was good and bad and what to do for next time making the entire process easy. I
would not hesitate to recommend him to you for Digital and Mobile Ad Campaigns”.
Julia Chapman, Manager Retail Sales, APAC, Topps Digital Services, Ofﬁcial Skype/Microsoft Partner

"Nico is really awesome!! He precisely knows what client needs are and will cater it with utmost
quality. He constantly gives loads of ideas in wide areas such as sales, processes, social media
campaigns and many more. Nico is very patient and detailed. Love his work and will continue to work
with him for a long period of time!!!!”
Harish Ramachandran, Founder and CTO of HikeMeUp
"Our company hired more.digital to help develop our app. Not only were they extremely professional,
they were also very accommodating. They also went above and beyond their call of duty to keep us
abreast of the situation. They are always there to help and always on the ball. I highly recommend
more.digital if you are looking to work with people who are passionate about what they do and take
great initiative.”
Ri Chang, Director of Marketing at Eeva Productions
"I have worked with more.digital many times over the past year, during my post as Marketing
Director at Attica Pte. It has delivered several successful Facebook campaigns for us, particularly for
our Google+ & Paul Oakenfold event in December, which resulted in a Shorty Award (the world's
largest social media awards, held in New York every year).
I would highly recommend more.digital, not only for their skills but also for personal skills, and
helping us to navigate through the ever changing rules and requirements of social media platforms.”
Annabel Fox, Marketing Director, Attica Club Singapore

Ofﬁcial Mobile Technical Advisor in Indonesia for:

PRODUCT & TECHNOLOGY DEVELOPMENT, TRADING, PARTNERSHIPS, VENTURES, PLATFORMS & TOOLS
RAZORFISH
DIGITASLBi
ZENITH
OPTIMEDIA
LEO BURNETT
SAATCHI &
SAATCHI
PUBLICIS
WORLDWIDE
SPECIALIZED
AGENCIES
STARDOM MEDIAVEST GROUP
the world’s leading
media agency network

Delivering Experiences To Indonesian Advertisers
SMG INDONESIA CLIENTS

Powered by cutting edge digital applications
Step Research/ APP How it works
SEARCH
Monitors competitors’ Search Strategy allowing for the optimization of
SEM strategy
SOCIAL
Real time performance for owned social media assets deployed by
brands and their competitors
DISPLAY
Optimize online performance through superior targeting  
and elimination of waste
DATA
A data repository and dashboard to measure campaign performance
across all digital channels including website analytics

Ofﬁces:
Singapore
3 Anson Road, #34-03,
Springleaf Tower, 079909
Jakarta (@SMG Ofﬁces)
Menara Jamsostek,
South Tower, 15th Floor
Jl. Gatot Subroto No. 38
12710 Indonesia

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