Mr. Mudit Saxena has over 20 years of experience working in retail banking in countries in the Middle East and Asia. He launched the first digital bank in the Middle East called CBD and helped transform retail banking at Emirates Bank and Bank Dhofar. He is currently the Head of Retail, Digital and Marketing. He advises gaining experience in emerging markets before moving to the Middle East and to focus on understanding different cultures and markets.

1. We Like
Presented by:- Nikesh Betwala
Roll No: 1178 / July-2019

2. WeLounge

3. Mr. Mudit Saxena
Have worked in five countries in the Middle East (UAE, KSA,Oman) and Asia
(Vietnam,India) with over two decades of experience in Retail Banking
Achievements:-
* Launched the first Digital bank in the Middle east called CBD. (Commercial Bank of Dubai)
* Involved in transforming Emirates Bank and Bank Dhofar Retail banking into award
winning propositions.
Head of Retail, Digital and Marketing

4. * Ability to work in different and New Markets. Interpret Trends,Understand Competition,
Formulate Strategy,Drive Change and build teams in a Multicultural environment.
* Experience in Building and Implementing Marketing and Retail strategy in different
markets.
* Led Acquisition bids for other Retail banks.
* Managed the Integration process of Acquired banks.
Personal Strength of Mudit Saxena.
1. looking broader in to picture
2. Dealing with People
3. Ability to work hard and better.
Advice to people who want to work in middle east
1. Learn from Big markets like India, china and then come to middle east
It’s simple get your hands dirty in emerging market (gain experience) then come to middle
east.
Don't get influenced by attraction your sense should be in control.

5. Thoughts
1. life is a strange way of taking people to different places
2. There will always people ahead you and people below you so enjoy the place
where you are
3. If u worked in India you can definitely work in Dubai BUT if you worked in Dubai it
isn't necessary that it will work in Dubai.
Message for students.
1. Follow Your Passion.
2. Look for Trying new thing
3. Understand yourself
4. Find something that motivates you
5. If you don't do it now you will Never.
Environment/ who you are / what your value are

6. Mr. Ameya Kolambekar
Head-Marketing & Growth,
Bill Bachao
MBA, with 11+ years experience in digital, product and consumer marketing. Strong
expertise in strategy and execution of the digital/performance marketing to drive
revenue and organizational growth. Key focus in working with early stage digital-first
e-commerce start-ups and helping them drive their product & marketing portfolio.
he also like Travelling.
About Bill Bachoa.com
Telecom Engineering app
Reduces phone bill payment.

7. He also worked for a company Bird eye system
Traffline and Ridlr are the app names.
Features like Real-time traffic and Ticketing.
He had his own Startup also Called TailorMySuit.
*Tailormysuit.com, an Indo-European start-up was an online fashion store for men
(e-commerce), which delivers custom-tailored suits & shirts at affordable prices for the
European market.
New Field Digital Marketing is the future of Marketing
Anyone can learn from anywhere.
He Recommends joining Digital Marketing.
1. It is the biggest thing in today's time.
2. The digital world will never die.
3. Marketers should think of a digital point of view.
How is Print Media?
It is Good, But we can't get an analytics report, No Targeting, No Parameters.

8. The reality of MBA Nowadays
1. MBA degree gives a good uplift to one's career
2. Implement the knowledge of academics in real Market.
3. Networking
What employers look while hiring.
1.Academics 2.knowledge beyond academics 3.Logic 4.New ideas 5.Solution
Message for Students.
1. Be Flexible Don't Be Rigid, Should have the Skill to Sell anything.
2. Select the right role that is good for you.
3. Don't worry about salary, company in starting.
4. Follow your interest.
5. Don't look for that corner seat high paying job in an early stage of your
employment

9. Debadutta Upadhyaya Started her career with Times Group along with yahoo
and then Vdopia in Sales Department she wanted to become a Journalist.She
had gone for the interview in times of India for journalist and she ended up
getting a job in the sales department. She had a habit of overachieving the
targets so this let her survive and grow in the sales department, after times of
India she joined yahoo Head of Sales Strategy after that she Joint Vdopia and
used to Handle Sales department and
Ms. Debadutta Upadhyaya
Founder & CEO, Timesaverz.com

10. Profit and Loss of company so this was the start of his semi-entrepreneur journey,
after working for several periods.
Then she started her Startup called Timesaverz.
Timesaverz.com is the First Startup in INDIA for Online Marketplace for Home
Services, headquartered in Mumbai and operational in Mumbai and Pune it provides
home services including home cleaning, car cleaning, beauty, sofa cleaning, pest
control, home appliance repair, laptop & mobile repair, electrician, plumber &
carpenter jobs.
Timesaverz followed the business concept of Task Rabbit an American company.
The concept came to their mind because of the size of the population of India is
about 1.3 billion and every house spends 15000 per month so it was a very big
market and a great opportunity

11. The first customer of timesaverz was a homemaker with his husband named Suraj
Sinha.
The first customer they lost was from Juhu he wanted to clean his aquarium cleaning
and timesaverz didn’t had those service employees.
According to her, the journey is Challenging, Exciting, and Fulfilling.
We are born with the purpose and we work for a purpose.
Message for student:
1. Make goals for every day and achieve it every day if you have a big goal break it
into pieces.
2. Live your own dream and implement it by yourself do not work for any other
person's dream.

12. We Tube

13. Neuromarketing includes the direct use of brain imaging, scanning, or other
brain activity measurement technology to measure a subject’s response to
specific products, packaging, advertising, or other marketing elements.
Neuromarketing

14. Neuromarketing is a new field of marketing which uses medical technologies such
as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to
marketing stimuli. Researchers use the fMRI to measure changes in activity in parts
of the brain and to learn why consumers make the decisions they do, and what part
of the brain is telling them to do it…
Marketing analysts will use neuromarketing to better measure a consumer’s
preference, as the verbal response given to the question “Do you like this product?”
may not always be the true answer. This knowledge will help marketers create
products and services designed more effectively and marketing campaigns focused
more on the brain’s response.
Neuromarketing will tell the marketer what the consumer reacts to, whether it is the
color of the packaging, the sound the box makes when shaken, or the idea they will
have something their co-consumers do not.

15. Green Marketing
Green marketing refers to the process of promoting products or services based
on their environmental benefits. Such a product or service may be
environmentally friendly in itself or produced in an environmentally friendly way.

16. 1. Manufactured in a sustainable fashion
2. Not containing toxic materials or ozone-depleting substances
3. Produced from recycled materials and/or able to be recycled
4. Made from renewable materials (such as bamboo, etc.)
5. Not making use of excessive packaging
6. Designed to be repairable and not "throwaway"
The key barrier to sustainable business practices such as green procurement is the
short-term cost. Going green will typically cost you more up front, but generate great
rewards in the long run.
A previous Nielsen survey also looked at retail purchase statistics, and according to
sales data, brands that advertised sustainability on their packaging had 2%
year-over-year increases in sales from 2011 to 2014, as compared with 1% for those
that did not. Brands that promoted acting sustainability through their marketing saw a
sales increase of 5%.

17. Engagement
Marketing
Experiential marketing, sometimes called " engagement marketing", "event
marketing", "on-ground marketing", "live marketing", "participation
marketing", "Loyalty Marketing", or "special events" is a marketing strategy
that directly engages consumers and invites and encourages them to participate
in the evolution of a brand or a brand experience.

18. Experiential marketing is a marketing strategy to engage the consumers directly
and invite them to be a participant in the evolution of the brand or a brand
experience.
It differs from traditional marketing in the following ways:
● It is focused on providing values to the consumer that are sensory,
emotional, and cognitive.
● It’s objective is to create synergy between the brand’s meaning, perception,
loyalty, and consumption.
● It requires a wide range of research methods in order to get a fair
understanding of the consumer profiles.

19. Internet
Marketing
Digital marketing is the component of marketing that utilizes internet and
online based digital technologies such as desktop computers, mobile
phones and other digital media and platforms to promote products and
services.

20. Its development during the 1990s and 2000s, changed the way brands and
businesses use technology for marketing.
As digital platforms became increasingly incorporated into marketing plans and
everyday life, and as people increasingly use digital devices instead of visiting
physical shops, digital marketing campaigns have become prevalent, employing
combinations of
1. search engine optimization (SEO), 2. search engine marketing (SEM),
3. content marketing, 4. influencer marketing,
5. content automation, 6. campaign marketing,
7. data-driven marketing, 8. e-commerce marketing,
9. social media marketing, 10. social media optimization,
11. e-mail direct marketing, 12 display advertising,
13. e–books, games have become commonplace and many more .

21. Social Media
Social media marketing is the use of social media platforms to connect with
your audience to build your brand, increase sales, and drive website traffic.
This involves publishing great content on your social media profiles, listening
to and engaging your followers, analyzing your results, and running social
media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram,
TikTok, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

22. Social media marketing can help with a number of goals, such as:
● Increasing website traffic
● Building conversions
● Raising brand awareness
● Creating a brand identity and positive brand association
● Improving communication and interaction with key audiences
The bigger and more engaged your audience is on social media networks, the
easier it will be for you to achieve every other marketing goal on your list.
Promotion On Social Media is very a good way to reach new audience and is much
cheaper than any other platform online. Companies can target a specific audience,
target location, Minimum daily budget, and many more.

23. Newswire

24. CONSUMERS VS PROSUMER – DIFFERENCE
BETWEEN CONSUMERS AND PROSUMERS
The term prosumer is an amalgamation of terms producer and consumer. A
prosumer is a person who consumes as well as produces a product.
Now what is that?
That means these people are not only consuming a product but also talking
about the products on various internet platforms. Their voices play a significant
role in the failure or success of a product or a business.

25. ● How a prosumer can impact your business?
1. A prosumer can promote your product
2. A prosumer can help you in boosting the sales of your product
3. A prosumer can build or destroy the image of a product
4. People check their reviews before making a purchase decision
5. Helps people to become smart consumers
● How to make the use of prosumers to promote your products?
Step 1. Find out the popular influencers on the Internet:
Step 2. Research about them and learn how they work to promote products:
Step 3. Contact these influencers:
Step 4. Build a relationship with them:
Step 5. Ask them to promote your product:

26. A Brand Manager is responsible for adapting a brand strategy for a
company's target market.
As the 'brand guardian', brand managers maintain brand integrity across
all company marketing initiatives and communications, and may
manage a portfolio of products.
WHAT IS THE ROLE OF A BRAND
MANAGER?

27. Role of a brand manager
1. Design the brand name and identity
2. Learn about the current and future market trends
3. Communicate with different departments
4. Keeping an eye on the business strategies of other brands
5. Protect the image of the brand
6. Communicate with different marketing and advertising agencies
7. Plays an essential role in top management
8. Manages budget for marketing and advertising
9. Perform a key role in creating business opportunities
10. Communication with consumers
This are some of the example of role of a brand manager.

28. 4 WAYS TO USE BIG DATA IN MARKETING
When you examine such a large amount of data on the computation
level, it is referred to as big data.
With the increase in targeted marketing, big data is more vital than ever.
Not only it allows you to target the right kind of audience but it allows
you to do it convincingly as well. In this article, I have mentioned a few
ways in which you can use big data in your marketing for better results.

29. 1. Monitor Google Trends to Inform Your Global/Local Strategy
2. Use Digital Information to More Clearly Define Your ICP
3. Create Real-Time Personalization to Buyers
4. Identify the Specific Content that Moves Buyers Down the Sales Funnel
5. Integrate Predictive Analytics Into Your Lead Scoring Strategy
It would not be wrong to say that we are living in the golden age of access
to information. The amount of data to which a common man has access to
these days was never possible in the past. When you have that much data lying
in front of you the possibilities are endless. You can use that data to uncover
hidden truths, read patterns and find correlations and use that data in
Marketing.

30. WHAT IS REMARKETING? TYPES,
STRATEGIES AND PURPOSE
Remarketing targets customers who initially visited your website to view
something and shown interest in your products but did not make the
purchase. It is also known as ‘Retargeting’.
It involves designing personalized ad campaigns or display ads in general.
The basic concept consists of reaching out to those customers who are
already aware of your brand name. These customers are more likely to
complete the purchase on the website. This, in turn, increases the chances of
conversion and thus (ROI) returns on investment.

31. javascript tag or a pixel or a small snippet of code is used to place a cookie in the
user’s browser.Cokie is a small code used by the web browser to store data
about websites.Remarketing platform is then informed by this cookie to display
specific ads through an ad exchange. These ads are based on the web pages, or
the products searched by the user on the given website or app.
How does remarketing work?
1. Knowing the pages, you want to tag for remarketing
2. Make exclusive and personalized deals to your retargeting customers
3. Decide the time limit to follow your visitors with the remarketing ads
4. Target your post-conversion customers
5. Use broader keywords 6. Monitor and make adjustments as needed

32. MARKETING AUTOMATION: WHAT IS IT FOR?
Marketing automation is a software platform that streamlines,
automates, and measures marketing tasks and workflows. This allows
you to be more efficient, increase revenue and grow into a more
powerful marketing team.
In simple Marketing automation is a platform where u can set number of
things that are done automatically by robots in replacement of humans.

33. Some of the most common features of marketing automation tools are: mass
mailing messages to emails, management and design of landing pages, forms
design, CTA, capture leads, lead nurturing, lead scoring, centralized database,
integration CRM, customer service chatbots, analytics and reports. Do you still
doubt its importance? Let’s see more examples:
Ø Platforms to do marketing automation
1. HubSpot 2. ActiveCampaign
3. Pardot 4. Marketo
5. Traffic attraction 6. Analysis of result
7. Lead acquisition and management
This are some tools marketers can use for automation.

34. NICHE MARKETING – DEFINITION,
MEANING, ADVANTAGES, IDEAS
A niche market is the subset of the market on which a specific product
is focused. The market niche defines the product features aimed at
satisfying specific market needs, as well as the price range, production
quality and the demographics that it is intended to target. It is also a
small market segment.

35. Advantages of niche marketing
1. Lowered competition 2. Improved relationship with customers:
3. The benefit of word of mouth praise: 4. Improved presence in the market
5. Effective use of resources 6. Chance to become a pioneer
7. Increased business opportunities 8. Gain loyalty of customers
9. Less expensive: 10. Improved Goodwill of the company 11. Lower risk of failure
Ideas for Niche marketing
1. Learn the needs of your customers 2. Invest in Pay per click marketing
3. Focus on word of mouth 4. Grab new business opportunities
5. Observe what other companies are doing.

36. TEST MARKETING – INTRODUCTION,
BENEFITS AND DISADVANTAGES
To check the viability of any product or campaign before its actual launch in the
target market or mass market, Test Marketing is used.
Test Marketing, precisely, is a trial before launching a product on a grand
platform.
It is about releasing it in front of a specific audience. This tool is used to check
the essence of the new product or a campaign before releasing it in the market on a
large scale.

37. Benefits
We should be particular about things before launching it on a larger scale.
The test marketing can help you create a promotional “buzz” which supports the
main release. It reduces the risk of a full-scale launch. Even if the product fails a
test, then particular costs may be saved.
Also, test marketing provides you with a way to grasp the knowledge of customer
reviews. It will help you to rethink if you should add something more or your product
is exceptional.
Disadvantages
Since you do not include the full target range, it cannot give appropriate
information.It also has a danger of competition. The competitor can learn about
your product and come up with the same even before your full launch. It is also
time-consuming. It might be costly, as well.

38. THE FIVE PILLARS OF A SUCCESSFUL
DIGITAL REACH STRATEGY
Creating a digital reach strategy can help promote customer satisfaction,
increase awareness, future-proof businesses, and growth. Here, I’ll look
at the initial five pillars of digital reach that any business involved in
digital marketing should be paying attention to: speed, findability,
accessibility, privacy, and consistency.

39. Pillars of a Successful Digital Reach Strategy
1.Speed: When it come to website speed it should be very fast as search engines
like fast website for ranking
2.Findability: When a person search for your company it should be visible to that
person on search engine first page
3.Accessibility: The website should be user friendly
4.Privacy: One company should not use privacy of one person for other use so that
it will affect the person in personal
5.Brand Consistency: Brand consistency is the delivery of brand messaging in line
with the brand identity, values, and strategy over time.

40. VIRAL MARKETING –
YOUR 6 STEPS TO
SUCCESS!
Viral marketing or viral advertising is a business strategy that uses
existing social networks to promote a product. Its name refers to how
consumers spread information about a product with other people, much
in the same way that a virus spreads from one person to another.

41. How to get viral
1. Social Currency – Make your audience feel remarkable!
2. Triggers – Give them a reason to remember you!
3. Emotion – when the audience feels for it, they share it!
4. Public – what is seen, is what is sold!
5. Practical Value – Your content has to be useful for consumers.
6. Stories – People love stories, not your products.
Viral Marketing Advantages
● Low cost:
● Reach:
● Credibility:

42. BRANDS AGAINST
COVID-19
Brands can play an active and engaging role in pushing these
messages, aiding the warnings and guidelines laid out by the
government. Brands have a massive following and we can use this in a
good way to spread these messages.

43. A joint collaboration between Brand Equity and The Bombay Creative
Company, - a company that believes in creating iconic work for iconic brands -
we have used the most iconic brands with a loyal fan base to deliver the
messages in a witty and clever way. Imagine how many people we will be able
to reach if we all do this together. Because in this fight every little helps.
We would urge the brands to broadcast these refreshing messages from their
own social media if they so desire. Even if it is only for a day. Because the fight
is long. But it's important that we win it. This is the time for advertising to play a
bigger role. Because only if humanity survives, then the brands will have a
future too.