Khushbu Sharma Nair has over 7 years of experience in marketing and communications. She currently works as Manager of Marketing for AccorHotels in Mysuru, where she is responsible for brand management, PR, media relations, and digital marketing. Previously she has held roles with various companies managing events, publications, social media, and client relationships. She has a bachelor's degree in journalism and is pursuing a post-graduate degree in marketing management.
Next Good Things is a creative design agency who seeks to evaluate business competitive advantages through aesthetic visual with in-depth creative knowledge, commercial business insight and communication-led executions.
Next Good Things is a creative design agency who seeks to evaluate business competitive advantages through aesthetic visual with in-depth creative knowledge, commercial business insight and communication-led executions.
YellowMustard is an upcoming communications firm, with a strong network across India and Middle East The agency specializes in using research, insights and technology to decipher powerful communications strategies that are critical for client’s success.
With a unique combination of consultancy, creative, communication and action, YellowMustard delivers measurable business results for many of the companies and brands. With the growing needs of the market,
YellowMustard has also specialized in CSR Communication to help companies communicate their CSR activities more effectively.
MAK Media & Creations Pvt. Ltd.
We are a full service Advertising and Brand Communication Solution Provider headquartered in Pune and branch offices in Mumbai &London with a total team strength of 120 & growing
An Internationa Advertising & Marketing Agency- Epage global profile 2014jahangirasms
An International Marketing & Advertising agency engaged wiith various clients in Saudi Arabia, UAE and India.... Specialized in Media Buying, Digital Marketing, Social Media set up and managerment, along with Brand Activation, dry/wet sampling, Branding & Media related supplies, market research, product launches, etc., and all those remaining activities required to ensure business growth with optimum ROI.
Infinity Brandcom is the finest out-of-home agency in its class. We offer a 360 degree media solution for Outdoor, Digital, Ambient & BTL across eastern India.
Infinity Brandcom empowers Media Planning & Buying solutions for its clients across Eastern India. We believe in a long lasting and sustainable relationship with our clients and commit ourselves to serve them to the core. Our excellence in the Outdoor and ambient industry justifies our ability to deliver each and every time we are required to do so.
Infinity Brandcom is the alternative to the big impersonal media agencies. Based out in Mumbai and Kolkata, we provide all the benefits of a “big agency” without the “big agency” disadvantages like over-inflated cost, and slow turnaround times.
YellowMustard is an upcoming communications firm, with a strong network across India and Middle East The agency specializes in using research, insights and technology to decipher powerful communications strategies that are critical for client’s success.
With a unique combination of consultancy, creative, communication and action, YellowMustard delivers measurable business results for many of the companies and brands. With the growing needs of the market,
YellowMustard has also specialized in CSR Communication to help companies communicate their CSR activities more effectively.
MAK Media & Creations Pvt. Ltd.
We are a full service Advertising and Brand Communication Solution Provider headquartered in Pune and branch offices in Mumbai &London with a total team strength of 120 & growing
An Internationa Advertising & Marketing Agency- Epage global profile 2014jahangirasms
An International Marketing & Advertising agency engaged wiith various clients in Saudi Arabia, UAE and India.... Specialized in Media Buying, Digital Marketing, Social Media set up and managerment, along with Brand Activation, dry/wet sampling, Branding & Media related supplies, market research, product launches, etc., and all those remaining activities required to ensure business growth with optimum ROI.
Infinity Brandcom is the finest out-of-home agency in its class. We offer a 360 degree media solution for Outdoor, Digital, Ambient & BTL across eastern India.
Infinity Brandcom empowers Media Planning & Buying solutions for its clients across Eastern India. We believe in a long lasting and sustainable relationship with our clients and commit ourselves to serve them to the core. Our excellence in the Outdoor and ambient industry justifies our ability to deliver each and every time we are required to do so.
Infinity Brandcom is the alternative to the big impersonal media agencies. Based out in Mumbai and Kolkata, we provide all the benefits of a “big agency” without the “big agency” disadvantages like over-inflated cost, and slow turnaround times.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
RDX Digital Pvt. Ltd. Credentials PresentationYasar Maldar
RDX Digital Pvt. Ltd. is one of the fastest growing digital solutions organization with experts from different facets of Digital Solutions. Website Development, Search Engine Optimisation, Social Media Marketing, Video Development and more.
🚀 Elevate Your Brand with a Touch of Magic! 🌟 As a passionate Solutions Specialist at Pure Magic, I'm here to turn your vision into a captivating brand story. Let's collaborate and create a narrative that leaves a lasting impression. Your brand, our expertise - a match made in marketing heaven! 💡✨ #BrandAlchemy
Ignoring the Importance of Digital Marketing:
When a business neglects the significance of digital marketing, it inadvertently places itself at a significant disadvantage in today's competitive landscape. Firstly, it misses out on a vast and highly engaged online audience. With a substantial portion of the world's population now active on the internet, failure to establish an online presence means forfeiting the opportunity to connect with potential customers. This absence leads to reduced brand awareness, making it harder for the business to establish itself in the minds of consumers.
Furthermore, overlooking digital marketing means overlooking valuable data and analytics. Digital platforms provide businesses with a wealth of information about their audience's behavior and preferences. Ignoring this data means missing out on the chance to tailor products, services, and marketing efforts to better meet customer needs. Without these insights, businesses may struggle to stay relevant and responsive to evolving market trends.
In addition, failing to engage in digital marketing can lead to a lack of competitive edge. In a world where competitors are actively vying for the attention of online consumers, a business that does not participate in this arena is bound to fall behind. Competitors who embrace digital marketing strategies are likely to capture a larger share of the market and establish themselves as leaders in their respective industries.
Advantages of Proper Digital Marketing:
Conversely, when a business invests in proper digital marketing strategies, it unlocks a multitude of advantages that can propel it to new heights. Firstly, it expands the business's reach and visibility. Through targeted advertising, social media engagement, and search engine optimization, a business can connect with a wider audience and increase brand exposure. This heightened visibility not only attracts potential customers but also strengthens the business's overall online presence.
Digital marketing also provides the opportunity for personalized customer interactions. Through techniques like email marketing and social media engagement, businesses can communicate directly with their audience, addressing their specific needs and concerns. This personalized approach builds trust and loyalty, fostering long-term relationships with customers.
Furthermore, proper digital marketing allows for precise measurement and analysis of marketing efforts. Businesses can track the performance of campaigns in real-time, enabling them to adapt strategies for optimal results.
My core objective is to transit my enthusiasm, creativity and experience into a position, where-in I continue to provide and deliver the strategic and tactical leadership to valued customers both internal and external of the organization.
Play a responsible role where I can use my potential to achieve high standards of performance.
I deliver Principle Centered Leadership and upholding the integrity of my thoughts and clarity in ideas to learn more about business dynamics.
An advertising professional with over 11 years of Work Experience in Operations and General Management, Business Solutions, Strategic Planning, Teambuilding and Leadership. Also bestowed my services into Account Management, Marketing Solutions, Operations and Business Development, offering the full gamut of Activities related to All on ground Marketing and Media Solutions that include BTL, Events, Sales Promotion, Creative Concepts, Fulfillment Services etc.
Interested in developing consumer insights and emphasized on creating a focused communication strategy.
Developed, Organized, Handled and Executed all the Business related and required Assignments across Various parts of India.
UPFRONT MEDIA is a technology led Communications Planning and Activation Agency. We provide integrated results driven solutions for our clients.
We are the product of the digital age and we truly embace the digital age. We seamlessly combine our strengths in Creative, Technology, Activation and Evaluation to deliver solutions that build on traditional concepts or transform them altogether.
Importantly we believe in being held accountable for what we do and we therefore place Insight and Analytics at the core of what we do.
Specialties
Communications Planning, Media Planning & Buying, Analytics, Research and Insight, Event Management & Enhancement, Social Marketing, Search Marketing, Web Application Development, Mobile application Development, Web Development, Creative Design
Brand Harvest is a strategy led branding and design company with specialization in brand strategy, holistic identity systems, communication, packaging, graphic and digital design. Besides, the company also offers its services in internal branding and cultural change. Over the past six years, the company has delivered numerous projects for various multinational, large and mid-size companies spanning sectors. Brand Harvest is an eclectic team of 20 professionals coming from diverse disciplines across advertising, design, marketing and digital space.
1. Khushbu Sharma Nair
+91 9148790120/+91 9711868043
khushu18@gmail.com
29-E, Block-R, Dilshad Garden, Delhi-110095, INDIA
Work Experience
AccorHotels Group: December2014 to Present
AccorHotels isa French groupof hotelswitharound4000 hotelsin92 countries.
Job Profile:Manager Marketing(March 2016 to Present)
Grand Mercure Mysuru: Workingas Pre- OpeningMarketingManagerforthe Grand Mercure
Mysuru an upscale brandof AccorHotels. Manage corporate marketingandcommunications
functions, brandmanagement,PR,mediarelations,corporate positioning,productlaunches,
advertising,salescollateral,tradeshow marketing,Loyaltyandinternal communication.
Developedandlaunchedintegrated,multi-channelprint,catalog,webanddirect
marketingcampaigns forBrandpositioningandbrandawareness
Responsible formanagerPR,Creative andSocial MediaAgency internal,external&digital
communication
Producedmediakitthatdemonstratedkeymarketinganalyticsanddemographicsforuse
insalespresentationswithanobjective tocredit an instrumental growth high-level deals.
Developed Corporate presentations andbrochuresthatenhanced the salesreps’
understandingof complexproductfeaturesandhelpedthemsell more effectively.
Developingexpertise foronline reputationmanagement(ORM)
Closely working with the revenue team to design offers effective for increasing revenues
fromLoyaltymembers.
MediabuyingforPrint,Radioand Out of Home media.
Implementingand Maintainingbrandstandardsasper the corporate guidelines.
Social MediaManagement- Facebookmarketingstrategyandengagement
Managing Google digital marketingtools, PPCCampaign,SEOandDisplayads.
Job Profile:AssistantManager Marketing (December2014 to February2016)
Lavasa International ConventionCentre (LICC) and Mercure Lavasa, Accor Group propertiesin
Lavasa Pune:Worked withthese two Accor propertiesasa marketing communicationsteam.LICC
is MICE propertywherein MercureLavasa is businesswell as leisure 4* property.
Co-coordinatingwiththe agenciesforcollateralsandcreative.
Maintainingbrandstandardsas perthe corporate guidelines.
PreparingPitch-notesand circulatingwithmedia.
Social MediaManagement
ImplementingDigital DeploymentProgramme
Managing PPCCampaign
Creatingmediakits
Online Feedbackmanagement
2. ITen Media:June 2013 to November2014
ITen Media is an ExhibitionandConferencesOrganizerCompanywiththeirforte inPetroleumand Natural
Gas sector.The companypossessessome of the globallyknownshowsinIndiaandabroad.
Job Profile:AssistantManager Marketing
Magazine
Destination MICE Magazine: Presently working on a BusinessPublication Destination MICE specifically
features exhibitions and conferences and details in the Meetings, Incentives, Conferences and
Exhibitions(MICE) sector.
Preparingmagazine planbyidentifyingthemesof the magazine forthe year
Contentmanagementformagazine columns
Writingliterature inthe magazine,like Editorial andfeature stories
CreatingMediaKits
Events: Have worked on the followingIndiaandDubai events:
Global HSE Conference:Have workedonGlobal HSEConference thatwasorganizedbyCairnIndia.
Was responsibleforExhibitionSales
InvitingDelegatesforthe conference.
MarketingCommunicationsandTie-ups.
Website management
International Conference for Offshore Structures and Vessels: It is a Dubai based project for offshore
structuresand vesselsasorganized in2013
Workedinthe eventplanningteam
Workedfor salesof space exhibition
Delegate Salesforthe conference
Mediatie-ups
Website management
Petrotech 2014: Have worked in Petrotech 2014 as recognized to be the biggest exhibition and
Conference inAsiainthe petroleumsector.
Workedfor salesof space exhibition
Delegate Salesforthe conference
Planman Media:November2012 to February 2013
Planman Media is the Marketing arm of the Planman Group. This arm is responsible for the marketing
activitiesandeventsorganizedbythe company.
Job Profile:AssistantManager-MarketingCommunications PowerBrands Glam
Marketing Communications: Made successful tie-upswithmagazines;
a) Atelier
b) AtelierDiva,
c) PropertyforSale
d) SouthScope
3. e) RITZ
Client Servicing: Managing communication with the clients for the inputs in coffee-table book and
advertisements.
Celebrity Management: Work with the celebrity management agencies for inviting celebs to
PowerBrandsGlam
Managing inputsformclientstobe puttogetherinthe coffee-table book.
Salesof advertisementsforthe coffee tablebook
Roopantarn Communications:February 2011 to October 2012
Roopantran Communications is an Integrated Marketing Solutions provider company. The company has a
vast portfolio of solutionsforall Print,OOH,Onlineadvertising, PRandOOH services.
Job Profile:PublicRelationsManager
Dharamshila Cancer Hospital: Breast AwarenessCampaign
PlanningaPR strategyforthe awarenesscampaign
CreatingMediaKit
Disseminationof the PressRelease tomedia
Organized anevent“PinkWalk”underthe awarenesscampaign
Managing mediainvitesforthe event
Workedon the designanddevelopmentof promotionalmaterial
Social MediaManagementforthe campaign
Managing BTL activitiesinMalls
Lohia Auto Industry
PlanningPRstrategyforthe launch of electricthree-WheelersinNorthIndia
Preparing Media Kits for Launch Preparing pitch-notes and storylinesfor the foray of Lohia Auto
Industry inelectricthree –wheelersegment.
InvitingmediaandarrangingpressbriefingsinDelhi,Rajasthan,UP,PunjabandHimachal Pradesh
Managing pressconference forthe launch
Preparingpostshowreports
Execution of CSRprograms underthe PR campaign
Managing promotional activitieslikesponsorshipforevents atschools,collegesetc
Workedon the developmentof companyliterature andwebsite content
Enigma Auto Industry
Workedon the Launch campaignof Enigma AutoIndustry’stwoWheelerBikes
PlannedandexecutedPRactivitiesforthe launch.
Preparedmediakits
Arranginga comprehensive pressconference forthe launch
Disseminationof pressrelease inMedia
Preparingpostshowreports
Torque Communications:June 2010 to January 2011
Torque CommunicationsisaPublicRelationsconsultantwithaportfolioof clientsinthe Defense,
Petroleum, Aviation,Automobile,ConsumerElectronics,Lifestyle,NOG’sandCulture Exchange
organizations .
Have workedonclientslike SAAB,SingaporeTechnologyKinetics,ShellIndia, Shell Foundation, FedEx,
Escorts, JohnPlayers,India-JapanInitiative.
4. Job Profile:ManagementTrainee- ClientServicing
Have workedwithSAAB-FighterJetscontendingforMMRCA inIndia.
Managed a PressBriefingSessionof the CEOSaab To India.
Have workedon STKcontendingforthe procurementof 155mm BoforsGuns by the Indian
government.
Disseminate PressReleases inmedia
WritingPitchnotes,contributoryarticlesandPressReleases
Was responsibleformaintainingtrackof newsforclientsothercompetitive contenders
Preparingdossiersof the newstracks.
Maintainingtrackof news aboutthe industrial developmentand governmentpoliciesof Gas
explorationanddistribution
ONGC‘s Corporate Communications:May-July2008 and May-July2009
Job Profile:Trainee
Managed intranetandinternal communication “ONGCReports”.
ReleasedaprintMagazine forinternal organizational circulation.
Coveredeventsandreported storiesinthe internal communication magazine
Timesof India: January- February 2008
Job Profile:Intern
Workedon a bookof JugSuraiya’sarticles
Was responsibletocollectdataof hisarticlesfrommagazinesandnewspapersforcompilation ina
bookformat
Academics
Institution/College Year of
passing
Name ofDegree/Diploma/Certificate
Hansraj SmarakSr. Sec.School 2004 CBSE 10th
DAV PublicSchool 2006 CBSE 12th
IP UniversityDelhi 2010 Bachelorsof Journalism(MassCommunication)
Annamalai University 2015 PG marketingManagement(Pursuing)
Software Skills:
Proficientlyskilled inMSOffice
Have knowledge of designingsoftware like Adobe Photoshop,Corel Draw
5. Have a handon usingdifferentoperatingsystemslike MSWindows 2007, XP,Vista,Apple Mac
Extra-Curricular Activities
Have workedwithan NGONaurang Foundationwhichwasworkingfor student’s education
Learnt Classical HindustaniVocal andparticipatedinmany competitions duringschoolingand
college
Have won playwritingcompetitionorganizedby HTand NSD,supportedbyUNEFPA
Trainerat the theaterworkshopcalled“BreathingSpace”organizedbyNDTV.
Won runner’supinIntercollege folk dance festival.
Personal Information
Father: Mr. K.K. Sharma,Retired.DeputyGeneral Manager,ONGC.
Mother: Mrs. PremLata Sharma, working.
Siblings: Brother(workinginDubai)
Date of Birth: 18th Dec 1988
Gender: Female
Marital Status: Married
Religion: Hindu
Nationality: Indian
LanguagesKnown: Hindi & English