Just to give you a quick introduction, I have 13 years Marketing Communications experience across various industries including Manufacturing, Food, Technology, Consumer & PR. I am currently working as the Director - Marketing Communication in a Singapore based company in Gurgaon/

1. SAHIFA SHAIKH MEHTA
Tel: 9899111209
E-Mail: sahifa@gmail.com
~ Public Relations ~ Marketing Communications ~ Corporate Communications~
Professional Summary
» Insightful and qualitative experience of 13 years having worked in Marketing and Corporate
Communications, Media Relations with expertise in Brand Management.
» Competencies include
 Strategy planning  Crisis Management
 Corporate Communications / Public Relations  Internal Communications
 Market Research  Media Relations
 Brand Management  Corporate Social Responsibility (CSR)
 Business to Business Communication
Strong background in communication, with a proven ability to develop productive rapport and elicit trust. Have worked
across various industries from diverse practices such as Printing, FMCG, healthcare and travel. Consumer and FMCG
industry clients such as Kodak, McDonald's, Lifestyle, Hindustan Lever Limited's various brands such as Lifebuoy,
Dove, Vim and Close-up, Johnson and Johnson, Honda Motors and Emirates Airline. Able to prioritize and manage
multiple projects simultaneously. Articulate in person and in writing. A strong work ethic combined with a commitment
to excel in all projects undertaken. A team player, working effectively with sales, marketing and senior management in
accomplishing objectives.
Employment Details
Paper Bind International Pte Ltd (PBIPL)
Director - Marketing Communications
July 2011 - present
About PAPER BIND: PBIPL (Formerly know as Paper Idea) was founded in 2009 with its office in Gurgaon. The
company started with software expertise in Print ERP and MIS system and then later ventured into Print Finishing
Machines. Paper Bind is a B2B product company and offers Print Finishing Equipment i.e. Paper Cutting Machines,
Folding, Binding and likewise machines for converting paper into an application. These equipments are primarily
designed by Paper Bind and manufactured at their vendor factories in China, Korea and India.
In 2012 Paper Bind had seen venture funding for expansion of its business and moved its headquarters to Singapore.
Paper Bind today operates in markets like India, Middle East (Dubai) and South East Asia (Singapore, Malaysia and
Indonesia) and Africa (Kenya).
Job Roles and Responsibilities:
 My contributions at PaperBind start with the firm’s direction, growth and management. My primary responsibility
was directing the design and delivery of communication/marketing strategies for key client engagements.
PaperBind being in the Business-to-Business (B2B) industry, directed most marketing & communication efforts
towards this segment.
 Established and managed the brand for a start up against large existing players.
 Established and managed entire Marketing Operations including both ATL and BTL formats, developing
communication infrastructures and corporate branding strategies.
 Strategizing, development and execution of Public Relations activities including press meets, interviews, articles
and customer success stories.

2.  Successfully developed and implemented Marketing activities including all advertising, trade shows, exhibitions
and road shows.
 Successfully developed and implemented effective Internal Communications methods.
 Developed and implemented monthly newsletters both for internal and external communication
 Successfully managed Online presence both on the Web and Social Media
 Established the intranet portal for effective communication for PBIPL team members
 Successfully designed and developed Marketing Sales Kits for the direct and indirect field sales team
 Also contributed in business development and account retention
Achievements
 Created significant market presence for the brand PaperBind™
 Grew PB business by 65% in existing markets driven by launch of new products, online platform and various
growth strategies in new as well as existing accounts
 Opened up markets like Middle East, South East Asia and South Korea for Paper Bind
 Created alternative marketing platforms which helped Paper Bind in increasing its brand value and sales
Kodak India Pvt. Ltd.
Assistant Manager (Marketing Communications, India) Cluster Graphic Communications Group
Dec2005-July 2008
Job Roles and Responsibilities:
 Managed the overall Marketing Communications initiatives for Kodak’s Graphic Communication Group in
territories of India, Sri-Lanka, Bangladesh and Nepal directly reporting to the Managing Director and Asia
Pacific Corporate Communications Director.
 Responsible for all aspects of Marketing and Corporate Communications including Marketing, Advertising,
Public Relations and Internal Communications.
 Played a key role in establishing and managing Marketing operations services for Kodak Graphic division in
India namely, Enterprise Solutions, Digital Printing, Packaging Solutions and Document Imaging group.
 Branding ambassador in the India cluster for Kodak Graphic Communication Group.
 Managing and executing all India SPG advertisements across publications including liaising with Ad agencies,
internal creative teams, publications and regional marketing teams.
 Demonstrating abilities in handling other relevant functions entailing:
 Developing effective Internal as well as External communication a) Channel partner communications
b) media communications c) Internal Communications.
 Strategizing and implementing various marketing related activities including management of direct
marketing, target marketing, trade shows and exhibitions.
 Handling public relations activities including developing and implementing Strategic communication
plans including various types of newsletters, website, internal success stories, employee programmes
as well as monitoring and maintaining marketing budgets.
 Reported directly to the Managing Director and the Asia Pacific Communications Director. India being a
significant market for growth and expansion, worked with various Kodak SPG’s Senior Management across the
globe including the head office based in Rochester, USA, to identify and execute various Business
Communications requirements.
Achievements
 In 2005, Kodak Worldwide acquired four graphic machinery companies. Supported and successfully handled the smooth
transition of the company and its various communications, both internal and external and partnering with the Kodak
worldwide communications team.
 Created significant market presence for Kodak’s Graphic Communications Group across the Indian sub continent.
 Supported the Graphic business leading it to a two-digit growth in the first year in existing markets driven by the
launch of new products, conducting new channel partners and a number of B2B marketing initiatives.
Corporate Voice| Weber Shandwick Public Relations
July 2000-June 2005
Account Group Manager (Client Servicing and Media Relations)
Worked with Corporate Voice| Weber Shandwick Public Relations, an agency from the IPG Group also a sister concern
of McCann Ericsson Worldwide.

3. Job Roles and Responsibilities:
 Created and implement the Public relations and media relations programmes for my clients, and was the point
of contact for the clients.
 Created and implemented a Public Relations strategy for McDonald’s Western India, the leader in Quick
Service Restaurants, being responsible for all media and communications requirements for the brand in the
region for the entire 5 year tenure. Successfully handled a number of crisis communications and was one of
the main points of contacts for the McDonald’s team.
 Created and implemented the PR & Communications strategy for Lifebuoy Soap (UniLever) and successfully
launched the healthy handwash & the 'Koi Darr Nahin' campaign.
 Created and implemented a Communications & PR strategy for the launch of Dove soaps and Dove product
range including marketing and customer engagement programs.
 Emirates Airline, the Dubai based International Airline & its various flight launches across the country. Also
handled the Press Conferences and events for their in-house brands like Dubai Shopping Festival (DSF) &
Dubai Summer Surprises (DSS).
 Launched, created and implemented the Public relations strategy for Lifestyle International in the western
region, the Dubai based retail conglomerate and was responsible for all media and Public relations
requirements and was the direct client point of contacts.
 Launched Sara Lee Apparels a brand of Godrej India, creating and executing its Public Relations strategy
pan India.
 Also liaised for cross-city Shandwick clients such as Marks and Spencer’s, Honda Motors and Hero
Honda, Mastercard, WHO-ORS and many more.
Noteworthy Contributions:
Corporate Social Responsibility (CSR): CSR is one area very close to my heart, and have always been a front
runner with various brands in their Corporate Social Responsibility (CSR) campaigns. Highlighting a few campaigns:
 McDonald’s - 2000- 2005, have worked with McDonald’s Western India towards promoting their Girl child
education campaign. This entailed the planning, marketing and creating Sales events, creating press
campaigns to the identifying of the NGO’s, along with the McDonald’s team.
 Lifebuoy – Worked with the Lifebuoy Brand Team towards their ‘Koi Darr Nahin’ campaign which included
media campaigns, events and working with various village schools to sensitise them on best healthy and
hygiene practises. The program is based on the simple insight that ‘visible clean is not actual clean’ which was
brought alive through a special ‘Glowgerm’ UV demo. The Lifebuoy team working over 5 years reached 110
million Indian across the country, which included 93% children and helping and also won the Lifebuoy team
the Grand Prize at the Asian CSR awards 2007.
Education
2001 Post-Graduate Diploma in Public Relations and Advertising from Kishinchand Chelaram (K.C) College, Mumbai
2000 Graduated in English Literature from Wilson College, Mumbai University, Mumbai
Community Leadership Prorgams
- Co-founder of FoodBank (Gurgaon) (www.facebook.com/foodbankin/). FOOD BANK works on the simple principle
of giving back to the society. You just need to cook food for one more person while you cook for yourself. And we
will pick the food and deliver it to the needy individuals. An acknowledgement of your serving will be shared in the
form of photographs or alternatively we welcome you to be apart of this noble initiative and help in serving the
mankind. Have fed more than 20,000 children since its inception.
- In Feb’16, Co Founded BookBank, ClothBank and ToyBank to support the under privileged kids with these
basic but important necessities.
- Education: Besides providing daily meals, clothes etc to various slums, orphanages and old age homes, this is
also a great opportunity for us to initiate a dialogue with the children living in slums and parents living in
underprivileged clusters such as slums to get them to enroll their children in schools.
Personal Details
Address: Sovereign 4, Vatika City, Sohna Road, Gurgaon 122018 (Haryana)
Date of Birth: September 27th, 1979

4. References: Available on Request
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