The document discusses guidelines for choosing an effective business domain name, including: 1. Domain names should be short, easy to remember and type, and comprised of the business name, keywords, or a combination. 2. Business domain names use the company name, while keyword domains use major keywords; combination domains blend both. 3. Common domain extensions like .com, .net, and .org are best; hyphens should be avoided. 4. The best place to buy a domain name is GoDaddy, though other registrars like Network Solutions and NameCheap are also options.