This document provides an outline for presenting a business plan to investors. It includes sections to cover the introduction, executive summary, team structure, opportunity, customers, competition, business model, and financial projections. Key details to include in each section are described, such as credentials for the leadership team, market size and growth projections, differentiation from competition, revenue model, and 3-5 year financial forecasts. The goal is to concisely communicate the problem being solved, solution, team, and financial potential.

1. Drishti Presents..
11 Feb 2013
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ROAD MAP
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2. Instructions
• Do not add or delete any slide.
• Do not change the font size.(Use calibri-44 for heading, and calibri-
22 for body)
• Provide relevant information under each category
• Once submitted, Contestant is not allowed to change or modify any
content.
• Use of charts, graphics, pictures and verbiage should be simple and
easily read.
• Each slide should have between 3 and 6 bullets that are succinct
(no paragraphs, uncluttered)

3. Order of Presentation
• Introduction
• Executive Snapshot
• Team Structure
• Opportunity
• Customers
• Competition
• Business Model
• Financial Projections

4. Introduction
• Briefly introduce yourself and your company
• Company name
• Presenters names (give titles if pertinent)
• Sector / Industry focus
• Contact coordinates :
• Mobile no
• Land no
• Email id
• Address

5. Executive Snapshot
[this is a very important slide that requires lots of time to create because
it must be succinct, comprehensive and COMPELLING]
•Brief overview of company
• What exactly does the company do (stated briefly)
• Products or services offered
• What is the problem being solved
• Why these products or services are compelling, e.g., “…the only
product that enables [solution] to [the problem]…”
• Operations (if any) that may have started.

6. m ion ss i al
Tea re i ty rs e ti t sine l anc ns
tu po rtun t ome p Bu de Fin tio
truc Op Cus Com mo ec
S Proj
• Build investor confidence with team
• Credentials, proven track record, domain experience (do not include
weak credentials)
• Describe skill and experience gaps to be filled
• List the company’s leadership team
• Include name, position, experience (abbrev.)
• These are credentialed experts
• List of company Directors and Advisors
• Include name, summary of experience

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• What is the opportunity you are looking to tap?(or what is the
consumers searing pain you are looking to address?)
• How many organizations/people do you think feel this pain?
• Describe, Why now is the right time for a solution?
• Which geographies will you cover?
• What is the value addition you are providing to the society at large?
• Illustrate the company’s solution with graphics, pictures or videos
as necessary (keep this very simple)
• What is the company’s potential in the market?
• Estimated Revenue Growth in graphic or tabular form (see next
slides, for examples)
• Market share projections are optional

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• Who will be your consumers? (customer profile)
• Value proposition to customer
• Validation of Customer Acceptance
• Customer Feedback, Survey Data, Testimonials
• Purchases, Letters of Intent
• Partners
• Example of customer

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Competition
• Describe the direct (competing product or service) and indirect
competition (alternative solution) for your company and its
product or service.
• Describe specific strengths, weaknesses, and opportunities
related to competition.
• Describe how your product, technology or service differentiates
itself from the competition? [very important]
• What makes your team special?
• What are the unique advantages you have?
• How do you maintain these advantages? Describe “barriers to
entry” created by your product (e.g., patents)

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Competitive Advantage
• What is the company’s competitive advantage?
• Why will customers buy your product or service over the
competition?
• Show a competitive matrix to illustrate differentiation (see
below)
Solution we can offer/ Solution they can
they cannot offer/ we cannot
Competitor-1
Competitor-2
Competitor-3
***Replace competitors in above table with
company/entity name

11. ss i al
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Tea re i ty rs e ti t
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ctu po rtun t ome p Bu d e Fin tio
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Proj
• Describe the company’s business and revenue model
• What is the overall business strategy?
• How will you sell your product or service (distributors, internet)?
• How will the company generate revenue for its product or service?
• Describe the sales cycle for the company’s product or service

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• Describe the Marketing Plan (if appropriate)
• What is the go-to -market strategy?
• What is the pricing model? Gross margin?
• How will you access customers? (including advert. and promo.)
• How will your product or service be distributed?
• What customer support will be needed?
• Note any commitments from partners, distributors, granting
agencies, etc. regarding benefits of your product
• Regulatory issues (Any Govt. licenses, approvals,
required/obtained etc.)

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• Provide 3-5 year financial projections for the company (abbreviated
table—see next slide)
• Scalability – Is your business idea scalable as its operations grows?
• List down major facts and assumptions- Make sure that
assumptions are believable and achievable.
• What funding has the company received to date? (Amounts and
sources)
• How much money is your business plan currently seeking from
Investors?
– How will the funds be used? (use tabular format—see next slide for an
example)
– What key value-building milestones will be achieved with funds (market test,
market expansion, etc.)

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Income Statement Summary (Sample)
Financial Year 2010 2011 2012 2013
Revenue 10,00,000 13,50,000 21,00,000 30,00,000
COGS 5,50,000 9,25,000 13,50,000 15,00,000
Gross Profit 4,50,000 4,25,000 6,50,000 15,00,000
Opex 2,50,000 2,15,000 2,75,000 3,25,000
Net Income 2,00,000 2,10,000 3,75,000 8,75,000

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Startup Budget/Use of Proceeds (Sample)
First year Budget Cost
Salaries
Repairs & maintenance
Local Advertising
Marketing
Accounting and legal
Rent
Internet & Telephone
Equipment
Domain Name
Total

16. Annexure
 As part of Annexure, you may add 1-3 slides showing pictures on
the key offering of your business (like the product, snapshot etc).