The document provides a comprehensive guide on poster design and printing, outlining types of posters, software for creation, and essential design guidelines. It details a standard format for GTU project fairs, including required content, layout specifications, and feedback collection. Additionally, it explains the Business Model Canvas, elaborating on customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, and cost structure.

1. Prepared by,
Sujith Velloor S
Lecturer
E.C Tuwa
ENGINEERING COLLEGE TUWA
Along With Models & BMC Sheets
(SOURCE:-www.gtu.ac.in)

2. A poster is any piece of printed
paper designed to be attached to a
wall or vertical surface.

3. Types of poster designs
• Propaganda and political posters
• Movie posters
• Travel posters
• Event posters
• Educational posters.

4. Poster printing
Most posters are printed on one side and left blank on the back, the
better for affixing to a wall or other surface.
Pin-up sized posters are usually printed on A3 Standard Silk paper in full
colour. Upon purchase, most commercially available posters are often
rolled up into a cylindrical tube to allow for damage-free
transportation.

5. What software can I use to make a poster?
• PowerPoint
• Photoshop and InDesign
Example:- For good poster Elements well
designed is must

6. Guidelines
• Important information should be readable from about 10 feet away
• Title is short and draws interest
• Word count of about 300 to 800 words
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, colour and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation

7. Content
1. Title -concise name of poster, contributors, organization
2. Introduction -statement giving quick overview of poster
3. Problem -statement of the problem
4. Design -brief description of the processes and procedures.
5. Results -outcomes, findings, data
6. Conclusion -summary, discussion of significance of results, a few
easily remembered key conclusions

8.  Instruction to make posters that should not
exceed 36 inches wide x 48 inch high with 1”
margin on all side.
Font Size
• Title : Arial (86 pt)
• Team member’s name, guide name , mention if any other
contributor : Arial (48 pt)
• Figure citation : Arial (25 or higher)
• Rest of the text : Arial (30 pt)

9. GTU Project Fair Report Format
• 1. Date
• 2. Place
• 3. College
• 4. Outline of the event
• 5. Expert Panel (Review Project)
• 6. How many teams presented in which branch
• 7. Feedback from industry mentors/experts
• 8. Feedback from final year teams
• 9. Feedback from faculty members
• 10. Photos
• 11. Mention which department did what
• 12. Feedback from 3rd year students
• 13. Any other thing you wish to add
• 14. Key insights/ benefit/learning from the event

10. Examples……

13. With Models:-……………..

15. Examples:- Garden

17. Bus station
Road map

18. Drainage Networks
Bus station

19. Development
of water bodies

20. BUSINESS MODEL CANVAS SHEET

22. 1.Customer Segments:
Customer Segment block is to present the list of Person as, organized
by Customer Segment. If you have more than one segment. It is always
recommended to prioritize them.
Who would you pitch first if you could only pitch one?
Who next? And so forth…
 For whom are we creating value?
Who are our most important customers
Examples: o Mass Market o Niche Market o Segmented o Diversified
o Multi-sided Platform

23. 2. Value Propositions:
The Value Propositions business block aims at providing answers to the
following questions:
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
 What bundles of products and services are we offering to each
Customer Segment?
Which customer needs are we satisfying.
Examples: o characteristics o Newness o Performance
o Customization o “Getting the Job Done”

24. 3. Channels:
This business block comprises of a list of important Channels, linked to
Person or Segments if they differ substantially. Make notes on what
steps are relevant for each-promotion, sales, service, etc. This business
block provides answers to the following questions:
 Through which Channels do our Customer Segments want to be
reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
 How are we integrating them with customer routines?

25. 4. Customer Relationship:
The customer relationship business block answers the following
questions:
What type of relationship does each of our Customer Segments
expect us to establish and maintain with them?
 Which ones have we established?
How are they integrated with the rest of our business model?
 How costly are they?
Examples: o Personal assistance o Dedicated Personal Assistance
o Self-Service o Automated Services o Communities

26. 5. Revenue Streams:
Revenue Streams block of Business Model Canvas aims at answering
the following questions:
For what value are our customers really willing to pay?
 For what do they currently pay?
 How are they currently paying?
 How would they prefer to pay?
 How much does each Revenue Stream contribute to overall
revenues?
 Types of Revenue Streams: o Asset sale o Usage fee o Subscription
Fees o Lending/Renting/Leasing o Licensing o Brokerage fees

27. 6. Key Activities:
The Key Activities block aims at answering the following set of
questions in your business model:
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Categories o Production o Problem Solving o Platform/Network

28. 7. Key Resources:
This segment of the business model canvas answers the following
questions.
 What Key Resources do our Value Propositions require?
 Our Distribution Channels?
Customer Relationships?
Revenue Streams?
Types of resources o Physical o Intellectual (brand patents,
copyrights, data) o Human o Financial

29. 8. Cost Structure:
Cost Structure business block provides a list of Cost Structure elements
with notes on their relationship to Key Activities. This block in the
business model answers the following questions:
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Is your business more Cost Driven (leanest cost structure, low price
value proposition, maximum automation, extensive outsourcing)
 Value Driven (focused on value creation, premium value proposition)
Sample characteristics o Fixed Costs (salaries, rents, utilities)
o Variable costs o Economies of scale o Economies of scope

30. THANKS
FOR
WATCHING