1) Investor relations is a strategic responsibility that enables two-way communication between a company and financial community to achieve fair valuation. 2) Ratos has strategically shifted from being listed to unlisted, from asset management to holdings, and tailored its organization accordingly over 2-4 years while retaining profitability. 3) Information/investor relations must be strategically central, with close access to the CEO, to rebuild confidence in Ratos through transparency after a negative market image and ultimately support the business over the long term.