Smaato - NOAH12 San Francisco

1

Ads for Apps
& Mobile Websites
Smaato Corporate Profile June 2012

Ragnar Kruse, CEO
Smaato Inc.
Higher eCPM & Fill Rate ▪ 70+ Ad Networks ▪ 230+ Countries www.smaato.com ▪ www.smaato.mobi

Copyright © 2012 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

Ads for Apps
The Largest Mobile Global Supply Side Platform

Our Mission: Smaato matches the
best performing mobile ads with
the most relevant mobile inventory
globally.

SDKs available for: Award winning technology:

80+ Ad Networks • $20 Million VC Capital raised
• HQ San Francisco
230+ Countries
• New York, London, Hamburg, SGP
55,000+ Publishers
• Founded August 2005
150+ M Unique Users / Month • 100+ staff members, 18 languages


Mobile Market Opportunity
Mobile Advertising Revenues (US$ Billions) Mobile Applications Revenue (US$ Billions)
8 50
7 North America 46
40
6
5 Western Europe 30
4
20
3 Asia/Pacific and
2 Japan 10
1 Rest of the 8.5
World 0
0
2010 2016
2010 2011 2015 Source: Gartner Source: ABI Research

Worldwide Mobile App Downloads (Billions) US Mobile Ad Spending (US$ Billions)
12

48 10

8

6
18 4

2

0
2011 2015 2011 2012 2013 2014 2015 2016
Source: Gartner Source: eMarketer


Smaato Business Model

80+ AD App Developer
BRAND SMAATO MOBILE AD OPTIMIZATION PLATFORM USER
NETWORKs Publisher

In-App & Mobile Web Device, Country

55,000+ Pub. & Dev. & more meta data

Adds ad space and
Sends enriched ad request to ad networks.
Buys ad space sells ad requests Requests ad banner Sees ad banner
Sends publisher/developers the most relevant ad.
to Brands

MORE MONEY FULL TRANSPARENCY
Through optimized eCPMs and higher Dashboards provide full transparency with
Fill Rates in 230+ countries analytics & performance reports

CONVENIENCE NO SIGN UP FEE
Smaato’s Optimization Engine is the Publisher’s Start earning more money right away
outsourced ad operations service


The Smaato Benefit

Average AN Smaato Optimized
eCPM

$2.00
$1.80
20% - 40% Lift
$1.60 AN4
$1.40
$1.20
$1.00
Smaato
$0.80 eCPM
$0.60 AN3

$0.40 AN2 Usual
eCPM
$0.20 AN1

$0.00 Days

0 1 2 3 4 5 6 7 8


Company Performance
90 Registered Publishers
80 Revenue US$ (Millions)
60000
70
50000
60
50 40000
40 30000
30 20000
20
10000
10
0 0
2009 2010 2011 2012 2013 2009 2010 2011 2012

Employees Managed Ad Requests (Billions)
140 projected
80
70
60
90 50
40
20 30
20
10
0

2009 2010 2011 2012


Thank you for your Attention.

Smaato Inc.
San Francisco, CA Inc.
Smaato Hamburg, Germany Singapore, SG
T: + 1 (650) 286-1198 T: + 49 (40) 3480 9490 T: +65 3157 1444
San Francisco, CA
americas@smaato.com Hamburg, Germany
emea@smaato.com Singapore, SG
apac@smaato.com
T: + 1 (650) 286-1198 T: + 49 (40) 3480 9490 T: +65 3157 1444
twitter.com/smaato
americas@smaato.com metrics.smaato.com
emea@smaato.com info@smaato.com
apac@smaato.com
facebook.com/smaato smaato.com/blog sales@smaato.com
twitter.com/smaato metrics.smaato.com info@smaato.com
facebook.com/smaato smaato.com/blog sales@smaato.com


NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in

Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder

to
to

Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com

Event Sponsors Strategic Sponsors

Smaato - NOAH12 San Francisco

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