DPSE Robert bridge 2.22.2017 - 1100am
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Premium publishers are facing challenges from free and low-cost digital content. To address this, a digital strategy focuses on building direct relationships with paying customers through registration, using data to personalize content and experiences, and offering additional benefits and services to generate more recurring revenue streams.
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The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
Amazon Strategies January 2019 | Moroccanoil
This document provides tips for luxury brands on Amazon to create a premium customer experience. It recommends that luxury brands own their brand by controlling the product title, price, seller information, and description. It also suggests elevating product pages with high-quality images and video, expanded specifications, and reviews. Brand stores should have a clear brand identity, premium visuals and copy, and highlight best sellers to build the brand image and differentiate the luxury experience on Amazon.
Digiday Brand Summit December 2019 | Recess
A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.
Digiday Brand Summit December 2019 | LipLove
Inclusivity is Not an Option or a Trend
The document discusses 3 rules brands must follow to be truly inclusive. Rule 1 is to avoid cultural appropriation and respect other cultures. Rule 2 is to be genuine and authentic by doing research to understand minority customer needs. Rule 3 is to be transparent, ask questions, and gain feedback to improve inclusiveness. The document emphasizes that inclusivity requires more than just meeting diversity quotas and urges brands to reflect on how to champion inclusiveness internally.
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Amazon Strategies January 2019 | Direct Agents & Carhartt
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This presentation was uploaded with the author’s consent.
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Carrer goals.pptx and their importance in real life
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
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Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
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Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
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Please download this presentation to enjoy the hyperlinks!
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...
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Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
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Mẫu PPT kế hoạch làm việc sáng tạo cho nửa cuối năm PowerPoint
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