This document provides best practices for mobile advertising from Rubicon Project. It discusses keeping calls to action clear and limited, including non-immediate calls to action, keeping videos under 30 seconds, using banner teasers and moderate animation, and leveraging location-based targeting. Specific strategies and case studies are presented to illustrate how these techniques can increase user engagement and advertising metrics.
The document discusses eBay's business model and best practices. It provides an overview of eBay's global presence, acquisitions, key metrics, and revenue streams. It also outlines focus areas for the future, including local, social and mobile commerce. Best practices covered include trust and safety, APIs, card sorting, synergies between auction and transaction platforms, and landing page optimization. The document advocates applying eBay's expertise to provide comprehensive consulting services to customers.
The document discusses the benefits of a mobile service content provider (MSCP) partnership model for mobile operators. It notes that directly managing mobile content portfolios and portals is complex and requires significant resources, and that operators face competition from off-portal players. A MSCP can provide a turnkey solution handling all aspects of content management, portal management, retail/marketing, and technology, improving cost efficiency for operators while maximizing revenues through an optimized content selection, marketing tools, and increased bargaining power with content providers. The MSCP discussed has over 10 years of experience successfully implementing such solutions worldwide.
An old business plan for establishing value-added-service-operator (VASO) in China.
iBIT was incubated by Morning Forest back in 2002 and had a wholly owned subsidiary in China for this experiment.
This document summarizes SinoHub's business facilitating the mobile device revolution. It has three business units: Virtual Contract Manufacturing (VCM) which manufactures and sells private label mobile phones, Electronic Component Purchasing (ECP) which purchases electronic components, and Supply Chain Management (SCM) which warehouses, imports and delivers electronic components. The document outlines the large and growing market opportunity in developing countries for mobile devices and electronic components. It provides an overview of SinoHub's financials and growth between 2006-2009 as well as guidance for continued strong growth in 2010.
Simply ME is an on-demand streaming network that provides a variety of TV shows and movies to viewers through satellite, IPTV, cable, mobile and other platforms. It uses a psychographic targeting model called InseQuence to help advertisers effectively reach their audiences. The document provides details on InseQuence and Simply ME's content offerings, platforms, demographics and rates.
Tele2 AB presentation at Handelsbanken Large Cap SeminarTele2
Tele2 is a mobile operator with 29 million customers across 11 countries in Europe and Central Asia. The document discusses Tele2's operations and growth strategy. It summarizes that Tele2 has grown its mobile footprint to cover over 100 million people and generates most of its sales from mobile services. The document then provides details on Tele2's operations and market positions in various countries.
This document summarizes an agenda for a telecommunications conference. It includes:
1) An introduction of Tele2, describing it as a growth company in Eastern Europe with 40 billion SEK in revenue, 31 million customers across 11 countries, and a focus on price leadership.
2) A summary of Q4 2010 results showing strong growth in customers, revenue, and earnings across Tele2's markets.
3) An overview of opportunities for growth in Russia and Sweden, including network expansion and new customers.
The document discusses eBay's business model and best practices. It provides an overview of eBay's global presence, acquisitions, key metrics, and revenue streams. It also outlines focus areas for the future, including local, social and mobile commerce. Best practices covered include trust and safety, APIs, card sorting, synergies between auction and transaction platforms, and landing page optimization. The document advocates applying eBay's expertise to provide comprehensive consulting services to customers.
The document discusses the benefits of a mobile service content provider (MSCP) partnership model for mobile operators. It notes that directly managing mobile content portfolios and portals is complex and requires significant resources, and that operators face competition from off-portal players. A MSCP can provide a turnkey solution handling all aspects of content management, portal management, retail/marketing, and technology, improving cost efficiency for operators while maximizing revenues through an optimized content selection, marketing tools, and increased bargaining power with content providers. The MSCP discussed has over 10 years of experience successfully implementing such solutions worldwide.
An old business plan for establishing value-added-service-operator (VASO) in China.
iBIT was incubated by Morning Forest back in 2002 and had a wholly owned subsidiary in China for this experiment.
This document summarizes SinoHub's business facilitating the mobile device revolution. It has three business units: Virtual Contract Manufacturing (VCM) which manufactures and sells private label mobile phones, Electronic Component Purchasing (ECP) which purchases electronic components, and Supply Chain Management (SCM) which warehouses, imports and delivers electronic components. The document outlines the large and growing market opportunity in developing countries for mobile devices and electronic components. It provides an overview of SinoHub's financials and growth between 2006-2009 as well as guidance for continued strong growth in 2010.
Simply ME is an on-demand streaming network that provides a variety of TV shows and movies to viewers through satellite, IPTV, cable, mobile and other platforms. It uses a psychographic targeting model called InseQuence to help advertisers effectively reach their audiences. The document provides details on InseQuence and Simply ME's content offerings, platforms, demographics and rates.
Tele2 AB presentation at Handelsbanken Large Cap SeminarTele2
Tele2 is a mobile operator with 29 million customers across 11 countries in Europe and Central Asia. The document discusses Tele2's operations and growth strategy. It summarizes that Tele2 has grown its mobile footprint to cover over 100 million people and generates most of its sales from mobile services. The document then provides details on Tele2's operations and market positions in various countries.
This document summarizes an agenda for a telecommunications conference. It includes:
1) An introduction of Tele2, describing it as a growth company in Eastern Europe with 40 billion SEK in revenue, 31 million customers across 11 countries, and a focus on price leadership.
2) A summary of Q4 2010 results showing strong growth in customers, revenue, and earnings across Tele2's markets.
3) An overview of opportunities for growth in Russia and Sweden, including network expansion and new customers.
How to Leverage Big Data in the Mobile WorldVivastream
Jennifer Veensenmeyer is the Vice President of Digital Analytics at Merkle, Inc. She gave a presentation on mobile analytics covering 7 deadly sins to avoid in mobile analytics, 5 table stakes for effective mobile analytics, examples of using big data in mobile marketing, and 7 cool use cases for applying big data to mobile marketing including location data, multichannel CRM data, ad network data, and social data.
This document provides a summary of Randy Pausch's time management presentation. The presentation covers several key topics for improving time management, including:
- Clarifying goals and priorities and creating a plan to achieve them
- Managing tasks, paperwork, meetings, and technology more efficiently
- Learning to say no and avoid procrastination
- Effectively delegating tasks to others
- Overcoming common time wasters like interruptions and unnecessary tasks
The presentation provides many specific techniques for each topic, such as using to-do lists, minimizing desk clutter, scheduling phone calls efficiently, and establishing clear deadlines for delegated work. The overall message is that proactively managing one's time through planning and focus
How Workday went from Good...to Great!: Winning with Big DataVivastream
This document discusses how to use big data and close the loop on customer relationships to improve marketing performance. It emphasizes using multiple data sources and analytics tools to track customers throughout their entire journey and attribute success to specific programs and channels. This allows marketers to identify the most effective programs that generate high-quality leads and increase sales. It also discusses using a validated engagement scoring system to measure individual and company engagement over time in order to personalize experiences and improve conversion rates. The overall message is that integrating customer data and closing the loop on performance metrics provides valuable insights for optimizing marketing programs and sales processes.
This document summarizes the goals and progress of the Mobile Coupon Ad Unit Standards Committee. The committee aims to establish standards for mobile coupon advertising to address the large and growing market for digital and mobile coupons. Key goals include developing guidelines for mobile coupon use cases, creative design, measurement, validation, distribution and testing the standards with industry participants. The committee invites interested parties to get involved by joining working subgroups or providing feedback to help shape the mobile coupon standards.
The document discusses psychology-based marketing and how it can trigger consumers' unconscious minds. It notes that loyalty is declining, with over half of highly loyal customers reducing purchases or defecting within a year. Broken trust is a major reason consumers switch brands. The unconscious mind is driven by emotions like pain avoidance and pleasure seeking. Marketing must appeal to these unconscious triggers to influence behavior. Effective marketing understands how emotions, rewards, packaging and other psychological factors sway irrational decision making.
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228Vivastream
The document discusses the importance of multichannel marketing integration. It notes that while 93% of marketers use multiple channels, only 27.4% feel their efforts are effective, showing a need for better integration. The key aspects of integration are ensuring the message, media mix, timing, and customer experience are coordinated across channels to provide a consistent, relevant experience for each individual based on their preferences. This helps avoid "integrated multichannel irritation" and increases the chances the customer will remember a brand's message.
The document discusses cybersecurity in the mobile communications industry. It notes that delivering advanced cybersecurity is complex due to a constantly evolving threat landscape. The mobile industry, including carriers, manufacturers, and application providers, work together through organizations like CTIA to provide solutions. All players have a shared economic interest in ensuring an effective cybersecurity system across the entire mobile ecosystem. The document provides an overview of today's mobile cybersecurity landscape and solutions.
This document provides a consultant bio for Pegg Nadler. It summarizes her experience and accomplishments in marketing, database marketing, and direct marketing over 30+ years. She is currently president of her own consulting firm, Pegg Nadler Associates, which provides database marketing and direct marketing solutions. Previously, she held database marketing roles at several large companies and non-profits. Pegg Nadler has received numerous honors for her contributions to direct marketing and is involved in several direct marketing organizations.
The document provides an overview of the online display advertising industry and the landscape of players involved, including ad exchanges, demand side platforms, data providers, ad networks, and publishers. It discusses the opportunities in the growing online display market and how Gridley can help clients navigate this evolving landscape.
The document discusses various business models in the music industry. It begins by defining a business model and outlining the key components of the business model canvas. It then summarizes several business models including record companies, piracy, iTunes, Spotify, and independent artists. Record companies focus on marketing and promoting artists to mass markets through retail and digital channels. Piracy relies on uploading and downloading music for free through peer-to-peer networks. iTunes revolutionized the industry with its seamless digital music experience on iPods and in the iTunes store. Spotify aggregates music from rightsholders and distributes it for free with ads or through subscriptions on mobile and online. Independent artists are increasingly turning to crowd-funding to finance their
Google white-paper-the-arrival-of-real-time-bidding-july-2011.pdfAndrey Zhukov
Real-time bidding (RTB) emerged as a technology that allowed buyers to purchase online display advertising inventory on an impression-by-impression basis in an automated way across multiple ad exchanges and supply sources. RTB grew rapidly as it provided benefits to buyers such as lower CPM rates, improved click-through rates, and the ability to find audiences at scale. While RTB refers specifically to the underlying technology, buyers see it more as an intelligent process - real-time buying - to evaluate each impression and make optimal decisions around whether to bid, at what price, and with what ad. This process can range from simple to sophisticated as buyers are able to consider more and more data sources and assign variable values to impressions.
Academically-Practical and Practically-Academic Social Commerce Learnings in ...LIFT Summit
The document discusses a project between Wharton Interactive Media Initiative (WIMI) and ESPN to build a predictive model to forecast media consumption across ESPN's digital properties during the World Cup. WIMI developed a multi-channel predictive model using user data from ESPN.com, video, and mobile to accurately forecast daily reach and cumulative usage. The model provided insights into how consumption varied by channel and day of week, and how users' behaviors on different channels were related. It also showed potential for estimating the relative media drawing power of individual soccer teams.
Today’s well-informed, resourceful consumers are demanding an omnichannel retail environment that anticipates their individual wants and needs. In order to offer innovative and personalized products and services to these shoppers, retail organizations face an imperative to use customer data and insights more effectively. These smarter retailers are delivering a smarter shopping experience, creating more effective merchandising and supply networks and reducing operational costs.
In this upcoming webinar, Greg Girard, Program Director, Merchandise Strategies, from IDC Retail Insights will share insights and recommendations for merchants based on the research firm’s top 10 predictions for 2012, and where the industry stands halfway through the year in terms of those trends.
The document summarizes an Electronic Arts presentation on enabling the company to lead in digital-to-consumer engagement. It discusses establishing common master data, integrating data sources into a single data warehouse, defining common metrics, and using business intelligence and campaign management tools. This would allow EA to develop a holistic understanding of customers and optimize marketing. The presentation highlights the benefits of this approach and lessons learned, such as aligning initiatives with business strategies and priorities, and establishing governance before implementing technology solutions.
GoLite offers mobile digital billboards that display ads on two large LED screens. They provide unmatched flexibility, visibility, and accountability by allowing advertisers to change messages in real-time and track exactly where and how often ads are seen. GoLite aims to help businesses increase profits and brand awareness by putting them in front of the right audiences.
Shep Parke has over 27 years of experience in enterprise information services, helping companies implement innovative data solutions to drive business results. His background includes senior roles at Accenture, KPMG, and several technology startups. The document provides examples of projects he led that delivered substantial cost savings and revenue increases for clients across various industries.
This document discusses retail self-service kiosks. It defines kiosks as freestanding, interactive multimedia systems that provide information or enable transactions without staff assistance. The kiosk market grew 9.3% annually from 2009 to $740.4 million in 2014 as postponed 2009 projects revived in 2010. New technologies like mobile apps and iPads are seen as opportunities rather than threats. Product vending and loyalty programs are growing applications, while biometrics and sensors show promise but little demand currently. The document analyzes kiosk trends, technologies, applications and market segments.
Kompass India stands for quality and trust worthy business contacts. We connect a business to other business ventures, with the help of our online business directory. You register with us and we offer business associates’ contact details, which is essential to get in touch with a buyer, seller, exporter or importer in whatever business you are into.
Enabling Business Strategy with Effective Data ManagementRaoul Schuhmacher
Raoul Schuhmacher of Electronic Arts presented on enabling business strategy through effective data management. The presentation covered an overview of EA and the gaming industry, a case study on how EA used common master data, data integration, and business intelligence to enable a digital-to-consumer strategy. Benefits included a consolidated understanding of products, consistent metrics, and improved decision making. Lessons learned focused on aligning initiatives with business priorities, establishing governance before technology, and delivering incremental value through a strategic roadmap.
1310 omma mobile sponsored lunch grey stripeMediaPost
The document summarizes Greystripe's mobile advertising network capabilities. Greystripe provides (1) advanced targeting using proprietary data on 212 million profiles, (2) engaging ad formats like interactive full-screen ads, (3) cross-platform reach across devices and platforms, and (4) custom creative services. It positions Greystripe as the leading mobile ad network that delivers measurable results through its solutions and customer-focused approach.
Ad exchanges targeting & optimization april 2011Linda Gridley
The document provides an overview of the transformation occurring in online advertising, with new technologies like ad exchanges and data platforms changing how ads are targeted and optimized. It discusses the many players that have emerged on both the demand and supply sides and how their roles and capabilities are still evolving. While new platforms aim to bring more transparency and efficiency, the ecosystem remains complex with ongoing consolidation expected.
The document discusses a leading provider of marketing intelligence that has been operating since 1926. It collects the largest advertising database in the world across over 20 countries, covering 96% of global ad activity. It aims to improve response times and accuracy for its clients by implementing a scalable on-demand architecture that utilizes distributed computing to execute massive analytics workloads and provide faster insights. The project was completed within 4 weeks and delivers faster data processing and a higher return on investment for clients' advertising spending through more timely data science.
How to Leverage Big Data in the Mobile WorldVivastream
Jennifer Veensenmeyer is the Vice President of Digital Analytics at Merkle, Inc. She gave a presentation on mobile analytics covering 7 deadly sins to avoid in mobile analytics, 5 table stakes for effective mobile analytics, examples of using big data in mobile marketing, and 7 cool use cases for applying big data to mobile marketing including location data, multichannel CRM data, ad network data, and social data.
This document provides a summary of Randy Pausch's time management presentation. The presentation covers several key topics for improving time management, including:
- Clarifying goals and priorities and creating a plan to achieve them
- Managing tasks, paperwork, meetings, and technology more efficiently
- Learning to say no and avoid procrastination
- Effectively delegating tasks to others
- Overcoming common time wasters like interruptions and unnecessary tasks
The presentation provides many specific techniques for each topic, such as using to-do lists, minimizing desk clutter, scheduling phone calls efficiently, and establishing clear deadlines for delegated work. The overall message is that proactively managing one's time through planning and focus
How Workday went from Good...to Great!: Winning with Big DataVivastream
This document discusses how to use big data and close the loop on customer relationships to improve marketing performance. It emphasizes using multiple data sources and analytics tools to track customers throughout their entire journey and attribute success to specific programs and channels. This allows marketers to identify the most effective programs that generate high-quality leads and increase sales. It also discusses using a validated engagement scoring system to measure individual and company engagement over time in order to personalize experiences and improve conversion rates. The overall message is that integrating customer data and closing the loop on performance metrics provides valuable insights for optimizing marketing programs and sales processes.
This document summarizes the goals and progress of the Mobile Coupon Ad Unit Standards Committee. The committee aims to establish standards for mobile coupon advertising to address the large and growing market for digital and mobile coupons. Key goals include developing guidelines for mobile coupon use cases, creative design, measurement, validation, distribution and testing the standards with industry participants. The committee invites interested parties to get involved by joining working subgroups or providing feedback to help shape the mobile coupon standards.
The document discusses psychology-based marketing and how it can trigger consumers' unconscious minds. It notes that loyalty is declining, with over half of highly loyal customers reducing purchases or defecting within a year. Broken trust is a major reason consumers switch brands. The unconscious mind is driven by emotions like pain avoidance and pleasure seeking. Marketing must appeal to these unconscious triggers to influence behavior. Effective marketing understands how emotions, rewards, packaging and other psychological factors sway irrational decision making.
Learn the 4 Essential Requirements, Part 3 of 4, Slides 153-228Vivastream
The document discusses the importance of multichannel marketing integration. It notes that while 93% of marketers use multiple channels, only 27.4% feel their efforts are effective, showing a need for better integration. The key aspects of integration are ensuring the message, media mix, timing, and customer experience are coordinated across channels to provide a consistent, relevant experience for each individual based on their preferences. This helps avoid "integrated multichannel irritation" and increases the chances the customer will remember a brand's message.
The document discusses cybersecurity in the mobile communications industry. It notes that delivering advanced cybersecurity is complex due to a constantly evolving threat landscape. The mobile industry, including carriers, manufacturers, and application providers, work together through organizations like CTIA to provide solutions. All players have a shared economic interest in ensuring an effective cybersecurity system across the entire mobile ecosystem. The document provides an overview of today's mobile cybersecurity landscape and solutions.
This document provides a consultant bio for Pegg Nadler. It summarizes her experience and accomplishments in marketing, database marketing, and direct marketing over 30+ years. She is currently president of her own consulting firm, Pegg Nadler Associates, which provides database marketing and direct marketing solutions. Previously, she held database marketing roles at several large companies and non-profits. Pegg Nadler has received numerous honors for her contributions to direct marketing and is involved in several direct marketing organizations.
The document provides an overview of the online display advertising industry and the landscape of players involved, including ad exchanges, demand side platforms, data providers, ad networks, and publishers. It discusses the opportunities in the growing online display market and how Gridley can help clients navigate this evolving landscape.
The document discusses various business models in the music industry. It begins by defining a business model and outlining the key components of the business model canvas. It then summarizes several business models including record companies, piracy, iTunes, Spotify, and independent artists. Record companies focus on marketing and promoting artists to mass markets through retail and digital channels. Piracy relies on uploading and downloading music for free through peer-to-peer networks. iTunes revolutionized the industry with its seamless digital music experience on iPods and in the iTunes store. Spotify aggregates music from rightsholders and distributes it for free with ads or through subscriptions on mobile and online. Independent artists are increasingly turning to crowd-funding to finance their
Google white-paper-the-arrival-of-real-time-bidding-july-2011.pdfAndrey Zhukov
Real-time bidding (RTB) emerged as a technology that allowed buyers to purchase online display advertising inventory on an impression-by-impression basis in an automated way across multiple ad exchanges and supply sources. RTB grew rapidly as it provided benefits to buyers such as lower CPM rates, improved click-through rates, and the ability to find audiences at scale. While RTB refers specifically to the underlying technology, buyers see it more as an intelligent process - real-time buying - to evaluate each impression and make optimal decisions around whether to bid, at what price, and with what ad. This process can range from simple to sophisticated as buyers are able to consider more and more data sources and assign variable values to impressions.
Academically-Practical and Practically-Academic Social Commerce Learnings in ...LIFT Summit
The document discusses a project between Wharton Interactive Media Initiative (WIMI) and ESPN to build a predictive model to forecast media consumption across ESPN's digital properties during the World Cup. WIMI developed a multi-channel predictive model using user data from ESPN.com, video, and mobile to accurately forecast daily reach and cumulative usage. The model provided insights into how consumption varied by channel and day of week, and how users' behaviors on different channels were related. It also showed potential for estimating the relative media drawing power of individual soccer teams.
Today’s well-informed, resourceful consumers are demanding an omnichannel retail environment that anticipates their individual wants and needs. In order to offer innovative and personalized products and services to these shoppers, retail organizations face an imperative to use customer data and insights more effectively. These smarter retailers are delivering a smarter shopping experience, creating more effective merchandising and supply networks and reducing operational costs.
In this upcoming webinar, Greg Girard, Program Director, Merchandise Strategies, from IDC Retail Insights will share insights and recommendations for merchants based on the research firm’s top 10 predictions for 2012, and where the industry stands halfway through the year in terms of those trends.
The document summarizes an Electronic Arts presentation on enabling the company to lead in digital-to-consumer engagement. It discusses establishing common master data, integrating data sources into a single data warehouse, defining common metrics, and using business intelligence and campaign management tools. This would allow EA to develop a holistic understanding of customers and optimize marketing. The presentation highlights the benefits of this approach and lessons learned, such as aligning initiatives with business strategies and priorities, and establishing governance before implementing technology solutions.
GoLite offers mobile digital billboards that display ads on two large LED screens. They provide unmatched flexibility, visibility, and accountability by allowing advertisers to change messages in real-time and track exactly where and how often ads are seen. GoLite aims to help businesses increase profits and brand awareness by putting them in front of the right audiences.
Shep Parke has over 27 years of experience in enterprise information services, helping companies implement innovative data solutions to drive business results. His background includes senior roles at Accenture, KPMG, and several technology startups. The document provides examples of projects he led that delivered substantial cost savings and revenue increases for clients across various industries.
This document discusses retail self-service kiosks. It defines kiosks as freestanding, interactive multimedia systems that provide information or enable transactions without staff assistance. The kiosk market grew 9.3% annually from 2009 to $740.4 million in 2014 as postponed 2009 projects revived in 2010. New technologies like mobile apps and iPads are seen as opportunities rather than threats. Product vending and loyalty programs are growing applications, while biometrics and sensors show promise but little demand currently. The document analyzes kiosk trends, technologies, applications and market segments.
Kompass India stands for quality and trust worthy business contacts. We connect a business to other business ventures, with the help of our online business directory. You register with us and we offer business associates’ contact details, which is essential to get in touch with a buyer, seller, exporter or importer in whatever business you are into.
Enabling Business Strategy with Effective Data ManagementRaoul Schuhmacher
Raoul Schuhmacher of Electronic Arts presented on enabling business strategy through effective data management. The presentation covered an overview of EA and the gaming industry, a case study on how EA used common master data, data integration, and business intelligence to enable a digital-to-consumer strategy. Benefits included a consolidated understanding of products, consistent metrics, and improved decision making. Lessons learned focused on aligning initiatives with business priorities, establishing governance before technology, and delivering incremental value through a strategic roadmap.
1310 omma mobile sponsored lunch grey stripeMediaPost
The document summarizes Greystripe's mobile advertising network capabilities. Greystripe provides (1) advanced targeting using proprietary data on 212 million profiles, (2) engaging ad formats like interactive full-screen ads, (3) cross-platform reach across devices and platforms, and (4) custom creative services. It positions Greystripe as the leading mobile ad network that delivers measurable results through its solutions and customer-focused approach.
Ad exchanges targeting & optimization april 2011Linda Gridley
The document provides an overview of the transformation occurring in online advertising, with new technologies like ad exchanges and data platforms changing how ads are targeted and optimized. It discusses the many players that have emerged on both the demand and supply sides and how their roles and capabilities are still evolving. While new platforms aim to bring more transparency and efficiency, the ecosystem remains complex with ongoing consolidation expected.
The document discusses a leading provider of marketing intelligence that has been operating since 1926. It collects the largest advertising database in the world across over 20 countries, covering 96% of global ad activity. It aims to improve response times and accuracy for its clients by implementing a scalable on-demand architecture that utilizes distributed computing to execute massive analytics workloads and provide faster insights. The project was completed within 4 weeks and delivers faster data processing and a higher return on investment for clients' advertising spending through more timely data science.
So what’s with the sportsman’s theme? The title of this keynote is “Applying a sportsman’s mindset to achieve success in your mcommerce business” but I think it’s really about using the same leadership approach in both business and your chosen sports goals.
This document discusses how big data and real-time connectivity are impacting companies and consumers. It notes that companies need knowledge to make decisions, and that new tools now measure content consumption across platforms in real time. Real-time TV data brings benefits for marketing, engineering and operations. However, social media analysis alone does not provide valuable insights. Location data is also key when analyzing behavior. Our connected devices are extending our memories and abilities but may also reduce focus. Machine learning will shape future behavior but faces barriers around privacy, identity theft and unwanted content. Brands must address these challenges by building trust and delivering benefits with user control.
Enabling Business Strategy with Effective Data ManagementRaoul Schuhmacher
The document summarizes a presentation given by Raoul Schuhmacher of Electronic Arts on enabling business strategy through effective data management. The presentation covers an overview of EA and the gaming industry, a case study of how EA used common master data, data integration, data warehousing and business intelligence to enable its digital business strategy, and lessons learned. The case study shows how EA consolidated product data from 250k to 75k records to improve data quality and established governance over product data.
The document discusses the evolution of social media and the internet over time, noting major milestones from the 1920s to present day and how the global distribution of internet users has shifted dramatically in the last 10 years. It also provides statistics on current internet and social media usage patterns as well as recommendations for how brands can successfully utilize social media by engaging customers and having a unified strategy across all departments.
March 20 digital signage tampa lyle bunnabbyfavali
This document provides an agenda and details for a digital signage conference on March 20, 2012 in Tampa. The agenda includes discussions on the status and applications of digital signage, return on investment, planning, content, and technology. Speaker biographies and presentations are included that cover topics like digital signage network architectures, sample digital signage loops for different applications, and business processes involved in digital signage networks.
March 20 digital signage tampa lyle bunnabbyfavali
The document outlines the agenda and speakers for a conference on digital place-based media. The agenda includes discussions on the current state and applications of digital signage, return on investment, planning, content, and technology. Speakers will discuss topics like the digital signage industry, integrating enterprise media, media displays, and the importance of content. An expert panel will also discuss digital signage networks, content, and industry trends.
Similar to The Mobile Project. Technology, Standards & Scale (20)
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
This document provides an overview of software quality assurance. It discusses key quality concepts, quality control, the cost of quality, and software quality assurance. It also describes formal technical reviews, statistical quality assurance, software reliability, and the components of a software quality assurance plan. The goal of software quality assurance is to achieve a high-quality software product through standards, reviews, testing, and other quality control measures.
The document describes JEEVA, a mobile application for recognizing, collecting, sharing, surveying, and exploring flora and fauna. The app allows users to take photos of plants and animals and upload them to the system for identification. If the photo is of a new species, the user can start a new section for it. Otherwise, the user can update existing details. The app is intended for academic, conservation, exploration, and nature lovers to study nature. It has features like image recognition of species, location-based species reporting, automatic species notifications, guides and checklists, article writing and sharing, and discussions. Potential users include students, researchers, tourists, Ayurvedic practitioners, conservation organizations, nature lovers
This document provides tutorials for learning Apex programming using the Force.com platform. The tutorials cover topics such as creating custom objects, using the Developer Console, creating sample data, defining classes, Apex language fundamentals like data types and variables, executing transactions, adding triggers, writing unit tests, and integrating Apex with Visualforce. The goal is to provide hands-on exercises to help developers learn the Apex language and how to develop applications using the Force.com platform. Completing the tutorials will equip developers with essential Apex programming skills.
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
Banks see Smart Commerce as a growing threat that could distance them from customers. Smart Commerce is defined as involving digital payment methods that simplify purchases and enriched communication between merchants and consumers using mobile technology. It is driven by demand from both consumers and merchants, and by large profit pools outside of just payments, particularly merchant sales promotions. Many banks believe Smart Commerce will become widespread within two years and pose the main risk of intermediating banks and reducing their relevance in consumer commerce.
This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
1. Customer advocacy and trust in their primary banking provider is high, driven largely by positive customer experiences. However, banks still have opportunities to improve certain aspects of the customer experience.
2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
3. Customers are generally satisfied with their primary bank but open to switching for better service or advice. Segmenting customers reveals opportunities for banks to better meet different needs.
4. Banks should focus on making banking simple and clear
This document summarizes the key findings from EY's 2014 Global Consumer Banking Survey. Some of the main points include:
1. Customer trust and advocacy are important drivers of growth for banks. Customers with complete trust in their primary bank are much more likely to recommend them.
2. Customer experience is a key factor influencing trust and advocacy. Customers cited how they are treated and quality of communications as important reasons for trust. Experience also influenced account openings and closings.
3. Banks can improve the customer experience by making banking simple and clear, providing helpful advice, and resolving problems well. Specifically, banks should improve fee transparency, mobile and online banking, and customer service.
Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
Orbograph's new Accura XV solution leverages Next Generation Recognition (NGR) Technology to provide virtually 100% check processing performance at the teller. The solution achieves read rates as high as 95% and can attain 100% read rates on small transactions using V100 mode. It provides tangible benefits like reducing data entry costs and recognition errors as well as intangible benefits like highly reliable technology and streamlined processes. Accura XV is the foundation for all of Orbograph's centralized and distributed recognition solutions and services.
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
The document introduces Orbograph's Healthcare Payments Automation Center (HPAC), a cloud-based platform that hosts two services: P2Post for converting paper explanation of benefit forms into electronic files for practice management systems, and E2Post for matching electronic funds transfer payments to remittance advices. By leveraging image processing and recognition technologies, HPAC can convert claims at high volumes while reducing costs up to 60% by eliminating manual data entry and exceptions. The platform provides adaptive onboarding of forms, HIPAA compliance, and guaranteed performance.
The document discusses next generation check recognition technologies that can improve teller image capture (TIC) and remote deposit capture (RDC) workflows. It outlines several business problems with early generation technologies like low read rates, balancing issues, and fraud risks. Next generation technologies aim to solve these by using multi-engine correlation, dynamic thresholding, item verification, and check box detection to achieve near 100% recognition performance and reduce errors. The benefits include cost savings, improved efficiency, customer experience, and reduced fraud.
Orbograph introduces Automation Services and Automation Services LE, innovative recognition solutions that provide up to 40% labor cost savings through high levels of automation and accuracy. Automation Services achieves 98% automation and 99%+ accuracy, while Automation Services LE attains 90% automation with 99% accuracy. Both solutions support various check processing workflows and can be implemented on Orbograph's legacy OrboCAR platform or new G6 Enterprise Recognition Technology platform. Orbograph also offers managed recognition services to continuously monitor performance and ensure solutions meet guaranteed service levels.
Orbograph is a provider of electronic solutions for healthcare revenue cycle management and check processing recognition software. It has over 1,500 financial institution and biller clients that process billions of documents annually using Orbograph's technologies. Orbograph converts paper-based documents like EOBs into electronic files to automate payment data reconciliation and provide reporting tools. It is a subsidiary of Orbotech and was founded in 1996, employing over 50 people who serve the banking, financial, and healthcare industries.
1. Josh Wexler
GM, Mobile
Rubicon Project
Mobile Marketing Association
2. The
Mobile
Project:
Technology,
Standards
&
Scale
• Mobile
is
crea9ng
new
revenue
opportuni9es
for
publishers
and
new
immersive
capabili9es
for
adver9sers
to
reach
their
target
audience.
To
benefit
from
these
trends,
publishers
must
embrace
mobile
and
offer
adver9sers
ad
formats
to
drive
ROI
in
this
highly
fragmented
market.
In
this
session,
you
will
learn
how
to
create
a
strategy
to
maximize
mobile
in
a
mul9-‐screen
world
–
leveraging
technology
and
standards
to
do
it
at
scale.
Mobile Marketing Association
3. M I S S I O N
AUTOMATE
BUYING &
SELLING OF
ADVERTISING"
Mobile Marketing Association
4. #1
RANKING
IN
U.S.
AUDIENCE
REACH
Ad Focus Ranking (U.S.)
Category Ranking
December 2012
UVs
REACH
• Entertainment
RANK
PROPERTY
(MMs)
(%)
#1 • Entertainment News
1
Rubicon
Project
214.2
96.7
• News & Information
2
Google
Ad
Network
208.0
93.9
• Technology
3
Specific
Media
198.1
89.5
4
Federated
Media
193.4
87.3
• Auto
5
AOL
Adver9sing
-‐
Adver9sing.com
186.5
84.2
#2 • Community Food
6
AT&T
185.7
83.9
• Community Personals
• Games
7
Genome
from
Yahoo
184.5
83.3
• Health
8
Vibrant
Media
181.3
81.9
• Real Estate
9
Real
Media
Group
–
24/7
Access
177.8
80.3
10
ValueClick
Networks
176.5
79.7
#3 • Education
Mobile Marketing Association
5. TOTAL
CONTROL
FOR
BUYERS
&
SELLERS
Mobile Marketing Association #MMAF2013
6. AUTOMATION
ACROSS
DISPLAY
AND
MOBILE
The
Rubicon
Project
Marketplace
AdverPsers
Direct
Deals
Agencies
P R
R
U E
E
B V
V Trading
L V
V Desks
I
INFRASTRUCTURE
S S
B
H E
U
E L DSPs
Y
R L Exchange
Traded
E
S E
R
R
Ad
Networks
Mobile Marketing Association #MMAF2013
7. DATA-‐DRIVEN
LEARNING
ALGORITHMS
&
REAL-‐TIME
CLOUD
IP
Pricing
Algorithms
AucPon
&
• Profiling
Historical:
3.5
trillion
trades
Big
Data
• Dynamic
pricing
ProtecPon
Pricing
Meta
Data Algorithms • Rules
mgmt.
Real-‐Time:
1,000,000
bids/sec
30ms ProtecPon
Technologies
• Bid
price
per • Helix™
(bots)
trade
• Clearing
price
• SiteScout™
(malware)
• Bid
density
• AdCheq™
(crowdsourcing)
• 1M
classified
crea9ves
Bid
Efficiency
Algorithms
Real
Time
• Bid
predic9on/throeling
Cloud
• 18,000+ CPU Cores • Real time data pipeline
• 40+ gigabit/sec network • Network Operations Center
• 3 petabytes storage • Zero failure protection (100% uptime)
Mobile Marketing Association #MMAF2013
8. TECHNOLOGY
STANDARDS
SCALE
Mobile Marketing Association #MMAF2013
12. CASE
STUDY:
LEVERAGING
PREMIUM
AD
UNITS
Description
• #1 Women’s site sees significant traffic growth in mobile and see money left on
the table
• Reactive mobile ad deals yield low CPMs
• Need to arm sales with premium ad package
• Need to arm sales with tools to upsell display advertisers to mobile
Results
• Increase CPM by 2-3x
• Upsell display advertisers to mobile
How?
• Package creative & media for display advertisers without mobile-optimized
assets
• Innovate on new mobile ad units that fits within user experience
• Analytics beyond impressions and clicks (e.g. emails sent, avg time video played
etc.)
Mobile Marketing Association #MMAF2013
13. Mobile
CreaPve
Best
PracPces
• Calls to action must be clear and kept to a minimum
• Non-immediate calls to action are essential
• Videos should be 30 seconds or less
• Banner teaser and moderate animation increases
engagement by 40 percent
• Location, location, location
• Adhesion units are a good way to offer premium products
Mobile Marketing Association #MMAF2013
14. RUBICON
PROJECT
HIGH
LEVEL
DEEPER
DIVE
BEST
PRACTICE
“Watch
video,
See
how,
Try
now”,
and
other
direct
call
to
ac9on
approaches
Call
To
AcPon
increase
engagement
by
40%.
User’s
ac9on
rate
drops
off
significantly
when
presented
with
more
than
three
calls
to
ac9on.
37%
of
ac9ons
taken
by
users
are
non-‐immediate
(e.g.
“Email
this
to
me,
Email
to
Non
Immediate
Calls
To
a
friend,
Send
me
a
text
reminder”),
and
others
generate
clicks
and
long
tail
AcPon
engagement,
especially
for
ads
with
offers
or
informa9on
about
a
product
or
service.
Half
of
video
view
9mes
were
16
seconds,
and
the
average
video
view
9me
across
Videos
<
30
Seconds
all
campaigns
was
30
seconds.
Adver9sers
need
to
capture
a
user’s
aeen9on
and
deliver
key
messages
within
the
first
16
seconds
of
their
video
clip.
Rich
media
aeracts
aeen9on,
but
it
has
a
nega9ve
effect
when
done
to
excess.
The
combina9on
of
a
clear
banner
teaser
such
as
“Watch
video,
See
how,
or
Try
Banner
Teaser
&
Moderate
now”,
with
a
minimalist,
one-‐9me
anima9on
of
text
and
image,
or
an
animated
AnimaPon
video
thumbnail
teaser
aeracts
the
aeen9on
of
users
without
compromising
their
experience.
Geo-‐targe9ng
and
dynamically
adap9ng
ad
crea9ve
to
the
user’s
loca9on
(e.g.
LocaPon,
LocaPon,
LocaPon
automa9cally
showing
driving
direc9ons
or
different
product
offers
by
loca9on)
increased
click-‐through
engagement
by
27
percent.
Adhesion
are
a
good
way
to
implement
a
9ered
approach
to
your
ad
products.
Adhesion
Units
Adhesion
can
command
with
2-‐3x
CPMs
with
2-‐3x
CTR
performance.
Mobile Marketing Association #MMAF2013