The document discusses the beverage industry in India, focusing on fruit juices. It notes that the fruit juice category is one of the fastest growing segments within beverages. The branded fruit juice market in India is worth Rs. 1,100 crore annually. The document then discusses Rasna Ju-C, a fruit juice product launched in 2012 by Rasna. It provides details on Rasna Ju-C and presents results of a survey of 100 consumers on their fruit juice preferences, favorite brands, and consumption levels. The survey found that mango was the most preferred flavor and Tropicana the most liked brand. It concluded that consumers primarily value brand and taste when purchasing fruit juices.