The document discusses a study on consumer preferences and behaviors regarding soft drinks. It includes sections on research methodology, data analysis, and conclusions. Some key findings are:
1) Younger consumers prefer carbonated drinks while older consumers and service workers prefer juices and milk products.
2) Brand name is the primary factor influencing product selection, followed by taste.
3) Consumers ages 15-25 have the highest preference for carbonated drinks.
Gender, occupation, and age were found to have a dependent relationship with drink selection. The study provides insights into consumer preferences and marketing strategies for soft drinks.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
Find more at: http://dreamincubator.asia/en/insights/
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
Although Vietnam is big in coffee, we see the increasing demand of milk tea recently in urban areas of Vietnam. Let us see how those affect Vietnamese consumers from our survey
BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.
This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.
The survey was conducted to over 400 male and female 18-39 year-olds in Ho Chi Minh City and Hanoi.
The increase of convenience stores (CVS) has changed the eating style of Vietnamese, in a way that they start to eat at eat-in space of the shops.
This survey is conducted in order to find out the usage of eat-in space at CVS in HCM. The survey report is consist of the two methods as follows
Avoiding alcoholic drinks is perceived as the better way to be healthy rather than having food supplement
Find more at: http://dreamincubator.asia/en/insights/
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
The number of convenience store in Vietnam in on the rapid increase, especially the urban area like Ho Chi Minh. Let us see the brand perception and how the channels are used in Vietnam, through our quantitative survey.
Although Vietnam is big in coffee, we see the increasing demand of milk tea recently in urban areas of Vietnam. Let us see how those affect Vietnamese consumers from our survey
BBQ is one of the most popular foods for family / friends gatherings in Vietnam and the numbers of BBQ shops are on the increase.
This survey was made to have the good understanding as to the user behaviors of eating BBQ.
The survey was conducted to 580 respondents in HCM / Hanoi who eat BBQ.
Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.
The survey was conducted to over 400 male and female 18-39 year-olds in Ho Chi Minh City and Hanoi.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
A. Research background
Currently, soft drink market value in Thailand totally is THB 46,000 Million. The main segment is black drink with (THB 35,000 Million) and color drink is (THB 11,000 Million).
There are currently four leading brands in Thailand which are Coca Cola, Pepsi, estcola and Big cola.
Mini store such as Miniso or Mumuso is on the increase mainly at the cities such as Ho Chi Minh and Hanoi.
This survey was conducted to find out users’ motivations to use these stores as well as the recognition of the main brands.
The survey was conducted to about 600 male and female among 20 – 39 years old in HCMC & Hanoi.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
A. Research background
Currently, soft drink market value in Thailand totally is THB 46,000 Million. The main segment is black drink with (THB 35,000 Million) and color drink is (THB 11,000 Million).
There are currently four leading brands in Thailand which are Coca Cola, Pepsi, estcola and Big cola.
Mini store such as Miniso or Mumuso is on the increase mainly at the cities such as Ho Chi Minh and Hanoi.
This survey was conducted to find out users’ motivations to use these stores as well as the recognition of the main brands.
The survey was conducted to about 600 male and female among 20 – 39 years old in HCMC & Hanoi.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
Some really great examples of print, TVC, viral and guerrilla marketing in there!
From stripper mom's to topless women in the streets of South Africa...this is just a quick and fun prezo that shows you some of the awesome work Nando's has done in the past!
A detailed analysis and interpretation on Coca-Cola and Pepsi, conducted with the help of responses of questionnaires, collected from 100 consumers. Contents: 1. Introduction 2. Literature Review 3. Research Methodology 4. Analysis & Interpretation with graphs & pie-charts 5. Conclusion
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
Circles of San Antonio Community Coalition Staff conducted a presentation for the Prevention Resource Center, Region 8 on why Alcohol is the # 1 drug of concern in San Antonio and Texas.
Detail Findings:
1.Consumer Usage and Attitude
•Purchasing of yogurt cup habit .
•Consumption of yogurt cup habit
•Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
•Awareness of yogurt cup brands
•Brands ever consumed
•Brands are consumed in the past 1 month
•Brands most often consumed 2
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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3. The major constituent of our body is fluid, it is an essential
requirement that need to be fulfilled. in modern life there are
different kind of soft drinks are available in market such as
carbonated drinks, milk product, juice and fruit drinks.
Now days these drinks have been part of the life of all of us, we
all are well aware of these words.
Taste the thunder
Ye Dil mange more
Yeh hai youngisthan meri jaan
Do the DEW
Amul taste of India
Today soft drink not only reduce the thirst but also has become
style and fashion. The interest of survey is to know what people
like most about soft drinks and what attracts them toward these
products. 3
5. 1. To understand consumer perception toward soft
drinks.
2. To understand purchase behavior of consumer.
3. To understand relationship between
demography of population and purchase
behavior.
4. To understand what people prefer most towards
soft drinks.
5
6. 1. What are the factors attracting people towards
soft drinks?
2. What are the factors influencing people’s
choice?
3. What people looks for in these products?
4. What is the preference of people?
5. What are the criteria for selection?
6
7. Research design: Descriptive type
Sampling design:
Type of population: Infinite
Sampling unit: geographical sample unit
(Manipal)
Parameter of interest: Most popular soft drinks
among people. criteria of selection of selection
of soft drinks by people.
Sampling: : Convenient sampling (non
probability)
7
8. A sample size of 170 consumer was selected
from Manipal.
𝑛 =
𝑧2 𝜎2
𝑒2 = 170 where, e = 0.1
Z = 1.96 at 95% confidence level; 𝜎 = 4/6
S.D= Range of population
6
8
10. 1. Responses may vary as some of people did not
want to come with real answer.
2. Small sample size.
3. Personal bias of respondents limit the scope of
study.
4. Survey is conducted only in Manipal hence results
may not be generalized.
10
12. Gender of consumer
Frequency Percent Valid Percent
Cumulative
Percent
Valid Male 112 65.9 65.9 65.9
Female 58 34.1 34.1 100.0
Total 170 100.0 100.0
Gender of consumer
34.1%
65.9%
female
male
Inference:- The study was
performed on 170 people
which were randomly
selected in that major
portion is covered by the
male that is 65.9% and
female with 34.1%.
12
13. Consumer’s occupation
Frequency Percent Valid Percent
Cumulative
Percent
Valid Professional 23 13.5 13.5 13.5
Businessman 22 12.9 12.9 26.5
service 23 13.5 13.5 40.0
student 90 52.9 52.9 92.9
other 12 7.1 7.1 100.0
Total 170 100.0 100.0
Consumer's occupation
7.1%
52.9% 13.5%
12.9%
13.5%
other
student service
bussinessman
professional
Inference: - Out of 170
people surveyed the major
portion is covered by the
student 52.9% and followed
by professional and service
person with 13.5% and
businessman with 12.9%
and other was found to be
7.1%
13
14. Consumer’s age group
Frequency Percent Valid Percent Cumulative Percent
Valid 15-20 78 45.9 45.9 45.9
20-25 57 33.5 33.5 79.4
25-30 12 7.1 7.1 86.5
30-40 11 6.5 6.5 92.9
40-50 12 7.1 7.1 100.0
Total 170 100.0 100.0
Consumer's age group
7.1%
6.5%
7.1%
33.5%
45.9%
40-50
30-40
25-30
20-25
15-20
Inference: - The 170
people surveyed and
there age was found to
be 15-20 years with
45.9%,20-25 years with
33.5%, 25-30 years and
40-50 years with 7.1%
and 30-40 years with
6.5%.
14
15. Frequency Percent Valid Percent Cumulative Percent
Valid carbonated(pepsi coke
etc)
85 50.0 50.0 50.0
non carbonated 43 25.3 25.3 75.3
milk products 14 8.2 8.2 83.5
energy drinks 9 5.3 5.3 88.8
fruit juice 19 11.2 11.2 100.0
Total 170 100.0 100.0
Kind of soft drink preferred by consumer
11.2%
5.3%
8.2%
25.3%
50.0%
fruit juice
energy drinks
milk products
non carbonated
carbonated(pepsi cok
Inference: - Out of 170
people the kind of soft
drink preferred by the
people are carbonated
(50%), non-carbonated
(25.3%), fruit juice (11.2%),
milk products (8.2%)and
energy drinks (5.3%).
15
16. Frequency Percent Valid Percent
Cumulative
Percent
Valid Thirst 90 52.9 52.9 52.9
Energy 11 6.5 6.5 59.4
Style 34 20.0 20.0 79.4
passion 23 13.5 13.5 92.9
Other 12 7.1 7.1 100.0
Total 170 100.0 100.0
Why people prefer soft drink
7.1%
13.5%
20.0%
6.5%
52.9%
other
passion
style
energy
thirst
Inference: - 52.9%
people purchase soft
drink because they are
thirsty, 20.0% purchase
for style, 13.5%
purchase for passion,
6.5% purchase for
energy and 7.1%
purchase for other
purpose.
16
17. Frequency Percent Valid Percent
Cumulative
Percent
Valid brand name 79 46.5 46.5 46.5
taste and flavour 46 27.1 27.1 73.5
easy availability 23 13.5 13.5 87.1
price 11 6.5 6.5 93.5
brand ambassador 11 6.5 6.5 100.0
Total 170 100.0 100.0
Consumer's buying reason
6.5%
6.5%
13.5%
27.1%
46.5%
brand ambassador
price
easy availability
taste and flavour
brand name
Inference: - Consumer’s
buying reason for soft
drink, major people i.e.
46.5% on brand name,
27.1% on taste and
flavor, 13.5% for easy
availability, 6.5% on
price, 6.5% on brand
ambassador.
17
18. Frequency Percent Valid Percent
Cumulative
Percent
Valid plastic bottle 44 25.9 25.9 25.9
glass bottle 35 20.6 20.6 46.5
metal cane 69 40.6 40.6 87.1
tetra pack 22 12.9 12.9 100.0
Total 170 100.0 100.0
Package preferred by consumer
12.9%
40.6%
20.6%
25.9%
tetra pack
metal cane
glass bottle
plastic bottle
Inference: - The most
convenient package
preferred by consumer
is metal cane
(40.6%),and followed by
glass bottle (20.6%),
plastic bottle (25.9%),
and tetra pack (12.9%).
18
19. Frequency Percent Valid Percent Cumulative Percent
Valid creativity slogan 20 11.8 11.8 11.8
brand ambassador 100 58.8 58.8 70.6
idea of advertising the
message
34 20.0 20.0 90.6
frequency of add 2 1.2 1.2 91.8
logical reasoning 14 8.2 8.2 100.0
Total 170 100.0 100.0
Reason to attract towards advertisement
8.2%
1.2%
20.0%
58.8%
11.8%
logical reasoning
frequency of add
idea of advertising
brand ambassador
creativity slogan
Inference: Reason to
attract consumer towards
advertisement is as brand
ambassador 58.8%,idea
of advertising
20%,creativity
11.8%,logical reasoning
8.2% and frequency of add
1.2%. 19
20. Frequency Percent Valid Percent
Cumulative
Percent
Valid morning 15 8.8 8.8 8.8
afternoon 45 26.5 26.5 35.3
evening 20 11.8 11.8 47.1
night 14 8.2 8.2 55.3
no specific time 76 44.7 44.7 100.0
Total 170 100.0 100.0
Time of consumption
44.7%
8.2%
11.8%
26.5%
8.8%
no specific time
night
evening
afternoon
morning
Inference: - The view of
consumer on the
consumption of the soft
drink on the basis of
time is as follow , No
specific time 44.7%,
evening 11.8%,
afternoon 26.5%,
morning 8.8%, night
8.2%.
20
21. if yes what
Total
carbonated(p
epsi coke
etc)
non
carbonated
milk
products
energy
drinks
fruit
juice
Gender Male Count 70 7 14 6 15 112
Expected
Count
56.0 28.3 9.2 5.9 12.5 112.0
female Count 15 36 0 3 4 58
Expected
Count
29.0 14.7 4.8 3.1 6.5 58.0
Total Count 85 43 14 9 19 170
Expected
Count
85.0 43.0 14.0 9.0 19.0 170.0
Most of the male prefer carbonated drink while female prefer non-
carbonated drink.
Null hypothesis: Gender of consumer’s and Kind of soft drink preferred by
them are independent.
Alternative hypothesis: Gender of consumer’s and Kind of soft drink
preferred by them are dependent.
21
22. Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 66.024(a) 4 .000
Likelihood Ratio 69.775 4 .000
Linear-by-Linear Association .039 1 .844
N of Valid Cases 170
a 2 cells (20.0%) have expected count less than 5. The minimum expected
count is 3.07.
Inference:- We reject the null hypothesis since
significance level is less than .05 and accept the
alternative hypothesis that gender of consumer’s and
kind of soft drink preferred by them are dependent.
22
23. gender
femalemale
Count
80
60
40
20
0
if y es what
carbonated(pepsi cok
e etc)
non carbonated
mi lk products
energy drinks
fruit juic e
Most of the male prefer carbonated drink while
female prefer non-carbonated drink.
23
24. Most of the consumer prefer the carbonated drink.
Null hypothesis: Consumer occupation and kind of the soft drink preferred
by them are independent.
Alternative hypothesis : Consumer occupation and kind of the soft drink
preferred by them are dependent. 24
25. Inference: We reject the null hypothesis since
significance level is less than .05 and accept the
alternative hypothesis that consumer occupation and
kind of soft drink preferred by them are dependent.
25
26. Most of the students prefer carbonated drink, and the
service man prefer the milk products.
26
27. The age limit from 15-20 and 20-25 prefers carbonated drinks.
Null hypothesis: Consumer age group and kind of soft drink preferred by
them is independent.
Alternative hypothesis: Consumer age group and kind of soft drink
preferred by them is dependent.
27
28. Inference: We reject the null hypothesis since
significance level is less than .05 and accept the
alternative hypothesis that consumer age group and
kind of soft drink preferred by them are dependent.
28
29. The consumer with the age limit between 15-25
preferred carbonated drinks.
29
30. 1. Youngsters prefers carbonated drinks whereas
most of older and service people prefers juice
and milk products.
2. Brand name plays major role in selection of
product followed by taste and flavor.
3. Most of the consumer were found in age group
15-20 years with 45.9%,20-25 years with
33.5%, 25-30 years and 40-50 years with 7.1%
and 30-40 years with 6.5%.
30
31. 4. The kind of soft drink preferred by the people are
carbonated(50%), non carbonated(25.3%), fruit
juice (11.2%), milk products (8.2%)and energy
drinks (5.3%).
5. 52.9% people purchase soft drink because they
are thirsty, 20.0% purchase for style, 13.5%
purchase for passion, 6.5% purchase for energy
and 7.1% purchase for other purpose.
6. Reason to attract consumer towards advertisement
is as brand ambassador 58.8%,idea of advertising
20%,creativity 11.8%,logical reasoning 8.2% and
frequency of add 1.2%.
31
32. 7. The view of consumer on the consumption
of the soft drink on the basis of time is as
follow , No specific time 44.7%, evening
11.8%, afternoon 26.5%, morning 8.8%,
night 8.2%.
8. We came to conclusion that visibility affect
the sales in a very special way and in term
of advertisement the brand ambassador,
creativity, Idea of sending message is most
attracting feature.
9. In today’s scenario customer is the King, he
has got various choice around him, they prefer
their taste and price.
32