This document discusses managing product development by rethinking goods and services from a business logic perspective. It explores shifting from a goods-dominant logic that focuses on transactions to a service-dominant logic that focuses on interactions. The document then covers conceptualizing concepts for new products or services within the framework of a service-dominant logic. It provides examples of conceptualizing printers and air conditioners. Finally, the document outlines the concept development and selection process, including concept generation, screening, scoring, and testing.
Vassilis Tsakiris presentation at PMI-GREECE1/6/2010, AIT12PM Consulting
This document discusses various frameworks for shortening the strategic lead time from idea to market, including those from PDMA, PMI, Lean, Six Sigma, TOC, and Toyota's product development system. It provides overviews of the key aspects of each approach, such as PDMA's 3 phases of product development and 6 knowledge areas, PMI's processes and knowledge areas for project, program and portfolio management, and Lean's principles of eliminating waste and creating value. The overall message is that combining insights from these different approaches can help optimize the product development process.
Business Model Innovation, the Nordic innovation programme Measured and Mana...Jørn Bang Andersen
Largest business model innovation programme in the Nordic region. Jorn Bang Andersen gives a background to the Nordic business innovation model programme measured and managed innovation programme MMI. The programme involves 100 Nordic companies and innovation agencies from the five Nordic countries.
The document discusses the importance of goal setting. It defines goals as dreams with deadlines and action plans. Effective goals are SMART - specific, measurable, achievable, realistic and time-bound. The document outlines reasons why more people don't set goals, such as fear of failure or lack of ambition. It also provides steps for effective goal setting, such as defining goals, prioritizing them, creating a plan and maintaining desire. Overall, the document advocates for setting balanced and achievable goals across different life areas in order to achieve one's full potential.
Agile Business Analysis - The Key to Effective Requirements on Agile ProjectsLilian De Munno
The document discusses agile business analysis and requirements on agile projects. It provides an overview of topics like why agile, agile needs analysis, the agile analyst, engagement types, and tools. It also includes the agile manifesto and diagrams showing the agile lifecycle and what happens within an iteration. The document emphasizes that requirements change on agile projects and effective analysis is key.
The document discusses the Kano model and chart method for relating customer attitudes to product features and functions. The Kano model categorizes customer preferences and satisfaction levels into five types: attractive/ah-hah features, one-dimensional/more-is-better features, must-be features, indifferent features, and reverse features. It describes how the Kano chart can be used to visualize these relationships and assist with prioritizing investments and product development. The document also discusses how to apply the Kano analysis to derive business cases, project scope, budgets, and benefit projections.
The document discusses idea generation as the first stage of innovation and entrepreneurship. It describes idea generation as an exploratory process where an "artist" defines problems and generates novel ideas. The document outlines four roles in the idea generation process - explorer, detective, judge, and producer. It also maps different cognitive styles like analytical vs imaginative to different stages of idea generation.
This slidedeck from STAG Software, highlights that Good testing is really about questioning - who uses what, conditions that govern the behavior, the key attributes and so on.
Vassilis Tsakiris presentation at PMI-GREECE1/6/2010, AIT12PM Consulting
This document discusses various frameworks for shortening the strategic lead time from idea to market, including those from PDMA, PMI, Lean, Six Sigma, TOC, and Toyota's product development system. It provides overviews of the key aspects of each approach, such as PDMA's 3 phases of product development and 6 knowledge areas, PMI's processes and knowledge areas for project, program and portfolio management, and Lean's principles of eliminating waste and creating value. The overall message is that combining insights from these different approaches can help optimize the product development process.
Business Model Innovation, the Nordic innovation programme Measured and Mana...Jørn Bang Andersen
Largest business model innovation programme in the Nordic region. Jorn Bang Andersen gives a background to the Nordic business innovation model programme measured and managed innovation programme MMI. The programme involves 100 Nordic companies and innovation agencies from the five Nordic countries.
The document discusses the importance of goal setting. It defines goals as dreams with deadlines and action plans. Effective goals are SMART - specific, measurable, achievable, realistic and time-bound. The document outlines reasons why more people don't set goals, such as fear of failure or lack of ambition. It also provides steps for effective goal setting, such as defining goals, prioritizing them, creating a plan and maintaining desire. Overall, the document advocates for setting balanced and achievable goals across different life areas in order to achieve one's full potential.
Agile Business Analysis - The Key to Effective Requirements on Agile ProjectsLilian De Munno
The document discusses agile business analysis and requirements on agile projects. It provides an overview of topics like why agile, agile needs analysis, the agile analyst, engagement types, and tools. It also includes the agile manifesto and diagrams showing the agile lifecycle and what happens within an iteration. The document emphasizes that requirements change on agile projects and effective analysis is key.
The document discusses the Kano model and chart method for relating customer attitudes to product features and functions. The Kano model categorizes customer preferences and satisfaction levels into five types: attractive/ah-hah features, one-dimensional/more-is-better features, must-be features, indifferent features, and reverse features. It describes how the Kano chart can be used to visualize these relationships and assist with prioritizing investments and product development. The document also discusses how to apply the Kano analysis to derive business cases, project scope, budgets, and benefit projections.
The document discusses idea generation as the first stage of innovation and entrepreneurship. It describes idea generation as an exploratory process where an "artist" defines problems and generates novel ideas. The document outlines four roles in the idea generation process - explorer, detective, judge, and producer. It also maps different cognitive styles like analytical vs imaginative to different stages of idea generation.
This slidedeck from STAG Software, highlights that Good testing is really about questioning - who uses what, conditions that govern the behavior, the key attributes and so on.
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
Fifa Football Award Men Player 2012 by CountryCalvin Nguyen
The document shows the votes submitted by national football team captains for the 2012 FIFA Ballon d'Or award. Each captain awarded points to their top three player choices, with 5 points for first place, 3 points for second, and 1 point for third. Lionel Messi received the most first place votes.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Amazon has used three digital engines to reshape and dominate retail: 1) No limits on inventory through limitless categories and third-party sellers, 2) Customer care on steroids through data-driven personalization and service, 3) High margins and lowest prices through optimized logistics and supply chain that maximize cash flow. These digital advantages have allowed Amazon to outperform competitors and achieve massive growth over its history.
The document describes a 5-day, 4-night business matching tour from December 17-21, 2012 in Malaysia for Vietnamese and Malaysian businessmen. The tour will involve 120 Vietnamese and over 200 Malaysian businessmen visiting cities in both countries like Hanoi, Ho Chi Minh City, Kuala Lumpur, and Genting Highlands. The goal is to strengthen business relationships between the two countries and provide opportunities to discover industries, visit facilities, and find business matches in sectors like banking, retail, healthcare, and education. The detailed itinerary outlines the daily activities, locations visited, and includes transportation and accommodation details.
The document describes an opportunity tour from Vietnam to Malaysia over 5 days and 4 nights from December 17-21, 2012 to celebrate the 40-year relationship between the two countries. The tour will involve visits to various Malaysian cities and sites of business and leisure. It will allow 120 Vietnamese and over 200 Malaysian businessmen to learn about business opportunities, share experiences, and engage in business matching activities across sectors like banking, retail, healthcare and education. Participants will enjoy guided tours, meals, accommodation and transport throughout the tour. The tour aims to strengthen economic ties while also providing cultural exchange and networking for participants from both countries.
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
Quy trinh hoach dinh digital marketing qua coca cola case studyCalvin Nguyen
The document provides an overview of how to build brands using digital channels. It discusses how red | brand builders helps clients develop digital brand building strategies. It summarizes Marc Gough explaining why digital is critical for brand building and Chris Elkin outlining an effective process for using digital to build brands. It then gives a case study of how Coca-Cola uses digital channels in the US as a best practice example.
This document contains survey results from 4 cities in Vietnam regarding media consumption habits. It lists the top newspapers, magazines, and media outlets consumed in Ha Noi, Da Nang, Ho Chi Minh City, and Can Tho. The data includes the total number of consumers of each media outlet in thousands, as well as the percentage of consumers in each city. The top 3 newspapers consumed across the cities surveyed are Tuoi Tre TP. HCM Newspaper, Cong An TP. HCM Newspaper, and Thanh Nien Newspaper.
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Introductory Service Design workshop held at General Assembly, focused on customer experience. Workshop addresses service design mindset and well as a core toolkit: visioning, personas, customer journey mapping, service blueprinting, and prototyping.
The document discusses experience design and proposes that designers consider expanding their focus beyond just usability and the user experience, to also take into account the full context and journey. It suggests experience design should create systems that serve as catalysts for experiences, not just experiences unto themselves. The document questions whether traditional notions of experience design sufficiently account for the full context and asks what's next for designers.
The Mobile Internet Consumer - Vietnam 2013 report produced by MMA & Vserv.mobi addresses the audience insights of the growing mobile internet user base in Vietnam. This report focuses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption pattern. The findings and insights are drawn from a survey conducted in the six key countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The Mobile Internet Consumer report is designed for media planners & brand advertisers. It will also help app developers, content providers, OEMs & telecom service providers in understanding the evolving mobile consumer. It is created with the objective to help brands plan their media strategy for reaching the right target audience through Mobile Web & Apps. The Mobile Internet Consumer report is available for India, Southeast Asia, Middle East & Africa and Latin America.
The document discusses findings from research on how in-store shoppers use mobile devices. It finds that 84% of smartphone shoppers use their devices in stores, with 82% using search engines to browse product information. Frequent mobile users spend 25% more in stores than occasional users. Across categories, most common in-store mobile activities are price comparisons and finding store information. The implications are that mobile is integral to shopping, and retailers should meet shoppers' needs by providing product information on mobile.
Overview of Dishwashing liquid products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
9th Feb 2015 – 10th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 620 samples
Survey Content:
Dishwashing liquid brand awareness
Expansive of Dishwashing liquid Brand
Dishwashing liquid brand ever used
Dishwashing liquid brand used in the past 3 months
Dishwashing liquid brand most often used in the past 3 months
Dishwashing liquid brand use in the future
Dishwashing liquid brand recommendation
- Vietnam has a population of over 85 million, with over 35% internet penetration and the 8th highest number of mobile subscribers worldwide.
- Internet usage in Vietnam is growing rapidly, with the average time spent online increasing from 97 minutes in 2008 to 133 minutes in 2012. The most popular online activities are social networking, online music/video, and gaming.
- Leading websites in Vietnam include Facebook, Zing (social network), and online video/music sites. Online searches are dominated by Facebook, movies, music and news content.
Fifa Football Award Men Player 2012 by CountryCalvin Nguyen
The document shows the votes submitted by national football team captains for the 2012 FIFA Ballon d'Or award. Each captain awarded points to their top three player choices, with 5 points for first place, 3 points for second, and 1 point for third. Lionel Messi received the most first place votes.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Pond's, Biore, and Nivea are the top 3 most popular facial cleanser brands in Vietnam. Pond's has the highest brand awareness and is most frequently seen in media advertisements. While Biore users are the most satisfied, Pond's has the highest customer loyalty and gains new customers switching from other brands. Overall, the facial cleanser market in Vietnam is highly competitive with many brands.
Amazon has used three digital engines to reshape and dominate retail: 1) No limits on inventory through limitless categories and third-party sellers, 2) Customer care on steroids through data-driven personalization and service, 3) High margins and lowest prices through optimized logistics and supply chain that maximize cash flow. These digital advantages have allowed Amazon to outperform competitors and achieve massive growth over its history.
The document describes a 5-day, 4-night business matching tour from December 17-21, 2012 in Malaysia for Vietnamese and Malaysian businessmen. The tour will involve 120 Vietnamese and over 200 Malaysian businessmen visiting cities in both countries like Hanoi, Ho Chi Minh City, Kuala Lumpur, and Genting Highlands. The goal is to strengthen business relationships between the two countries and provide opportunities to discover industries, visit facilities, and find business matches in sectors like banking, retail, healthcare, and education. The detailed itinerary outlines the daily activities, locations visited, and includes transportation and accommodation details.
The document describes an opportunity tour from Vietnam to Malaysia over 5 days and 4 nights from December 17-21, 2012 to celebrate the 40-year relationship between the two countries. The tour will involve visits to various Malaysian cities and sites of business and leisure. It will allow 120 Vietnamese and over 200 Malaysian businessmen to learn about business opportunities, share experiences, and engage in business matching activities across sectors like banking, retail, healthcare and education. Participants will enjoy guided tours, meals, accommodation and transport throughout the tour. The tour aims to strengthen economic ties while also providing cultural exchange and networking for participants from both countries.
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
REPORT ON VIETNAMESE TRAVEL TREND 2013
Research time:18.04 – 25.04.2013
Based on Vinaresearch’s panellist
B. Research information
Research method : Quantitative research - Online
Timing : 18th - 25th April 2013
Sample size : 1,171
Research area : Hanoi & Ho Chi Minh city
Target : Respondents took leisure vacations in the last 12 months or intend to travel in next 12 months
Research objectives : Explore Vietnamese Travel trend 2013
Sampling method : Natural sampling
Quy trinh hoach dinh digital marketing qua coca cola case studyCalvin Nguyen
The document provides an overview of how to build brands using digital channels. It discusses how red | brand builders helps clients develop digital brand building strategies. It summarizes Marc Gough explaining why digital is critical for brand building and Chris Elkin outlining an effective process for using digital to build brands. It then gives a case study of how Coca-Cola uses digital channels in the US as a best practice example.
This document contains survey results from 4 cities in Vietnam regarding media consumption habits. It lists the top newspapers, magazines, and media outlets consumed in Ha Noi, Da Nang, Ho Chi Minh City, and Can Tho. The data includes the total number of consumers of each media outlet in thousands, as well as the percentage of consumers in each city. The top 3 newspapers consumed across the cities surveyed are Tuoi Tre TP. HCM Newspaper, Cong An TP. HCM Newspaper, and Thanh Nien Newspaper.
REPORT ON COOKING OIL MARKET
Research time: 6th May – 8th June 2013
Research information
Research method : Quantitative – Online research
Timing : 3rd – 15th May 2013
Sample size : 1,038
Research area : Nationwide
Target : Female aged 20 years old and over
Main decision maker and main buyer of cooking oil product
Research objectives : Tracking changes in cooking oil market after 1 year
Sampling method : Internet sampling
Introductory Service Design workshop held at General Assembly, focused on customer experience. Workshop addresses service design mindset and well as a core toolkit: visioning, personas, customer journey mapping, service blueprinting, and prototyping.
The document discusses experience design and proposes that designers consider expanding their focus beyond just usability and the user experience, to also take into account the full context and journey. It suggests experience design should create systems that serve as catalysts for experiences, not just experiences unto themselves. The document questions whether traditional notions of experience design sufficiently account for the full context and asks what's next for designers.
This document outlines a class schedule and topics for a course on user experience design. The course will cover topics like conducting environmental research on multi-screen environments, methodology research including co-creative workshops, user research methods, prototyping, and a final presentation. Key dates are provided for topics, assignments, and exams throughout the 15-week course.
The document discusses developing guiding questions for lessons, including general questions, lesson-specific questions, and methods for asking different types of questions. It provides examples of guiding questions for a lesson on electric currents in different environments and explains how to develop guiding questions to focus a lesson and evaluate student understanding. The document also addresses identifying learning standards and objectives for a lesson based on 21st century skills and higher-order thinking.
QUEST FOR THE ULTIMATE BUSINESS TOOL: Business Plan vs. Business Model Canvas...Rod King, Ph.D.
What is the Ultimate Business Tool (UBT)? Is it the 1-Page Business Plan, Business Model Canvas, Lean Canvas, or Balanced Scorecard?
My research indicates that the Ultimate Business Tool is none of the above. The closest to the ultimate tool is Mathew May's Play-To-Win Strategy Canvas. Going beyond the Play-To-Win Strategy Canvas is the RODopoly Gameboard which holistically answers the seven RODopoly questions. These questions are based on many ideas including Roger Martin's cascade of 5 Strategy Questions as well as Porter's Five Forces and Brandenburger & Nalebuff's Value Net.
With regard to the Ultimate Business Tool, I'd nominate the Seven RODopoly Questions, for the right questions are more important than the tools. Without questions, tools do not have much relevance. Questions define the goal or Job To Get Done (JTGD) of tools.
Albert Einstein once said, "The important thing is not to stop questioning." What more can I say?
The document discusses new features for enhancing technology networks of the future. It focuses on the three key areas of the Internet, information, and informatics. Various paragraphs describe opportunities in international video, quick sales services, innovative products, skills development, business development, product development, and new invention processes. The overall theme is how continuous development and collaboration across these three areas can help animate ideas and shape the future workplace.
Pair Programming, TDD and other impractical thingsMarcello Duarte
"Why should we write our tests first? Isn't that going to slow my development?" "What? Assigning a single task to 2 developers? How is that efficient? What a waste of resources!" "Look, in the perfect world your advises are great, but I have a project to finish here." In this talk Marcello explores efficiency in contrast to effectiveness. He looks into how practices, traditionally accepted as efficient, sometimes turn out to be less effective than a few "impractical" things he has come across.
Agile 2012 the 0-page agile test plan - paul carvalhodrewz lin
The document discusses moving to an agile test plan approach. It suggests ditching traditional test plans and instead focusing on what information provides value to stakeholders. The document provides a template for a lightweight test strategy, including naming the test strategy, listing features and environments, identifying personas or quality attributes of interest, and the date. It also suggests generating test charters from the strategy and committing to applying the lessons by exchanging contact information with another attendee.
TechZen Consulting Director Joydeep Chakraborty sharing his thoughts with the engineering students of MCA, M.Tech and B.Tech, his perspective about the new age corporate challenges. The lecture included the software industry trend in the backdrop of various technical and skill challenges. A new paradigm discussion about how the industry is preparing to face the global recession. How should the university, faculty and the students gear up, to face the new opportunities and what are the new technology trends that they should be focusing on.
This document provides information for an innovation community kick-off meeting. It introduces the innovation community team members and their roles. The objectives of the meeting are to get acquainted, provide input on priorities, and discuss critical success factors. The presentation will cover the innovation community team, expectations, the innovation process, community tasks, and critical success factors like having a common goal and open information sharing. The community's first half 2013 tasks are identified as improving innovation culture, benchmarking best practices, measuring innovativeness, collecting ideas from employees and stakeholders, and evaluating ideas.
Agile Digital Enterprise is a framework for rapidly developing minimum viable digital solutions through cross-functional collaboration. It emphasizes responding quickly to customer needs, covering all communication layers, and continuous learning. The approach aims to organize resources, innovate, engage customers, address complex systems, and focus on customer-centered development through iteration and empiricism. Using drop-goals of concrete solutions, it helps increase understanding between stakeholders from different areas through action.
Turning an idea into a profitable finished productHani Gamal
Turning an idea into a profitable finished product lecture's presentation pitched at Moataz Al-Alfi Hall of the AUC new Cairo Campus to the favor of Fekrety EIP competition, 3rd of July, 2012
The document describes an agenda for a presentation on prototyping and design research. The presentation will include an introduction to Goodpatch, a discussion of prototyping at Stanford University, breakout groups to brainstorm design topics, a challenge to build low-fidelity prototypes, and time to share and test prototypes. The goal is for attendees to learn best practices for prototyping and receive feedback on their prototype ideas.
Delivering Results: How Do You Report User Research Findings?Bob Thomas
The long, textual written report is dead, isn’t it? So how do you deliver your findings to your clients? Is it PowerPoint? An email? A spreadsheet? Post-it notes? And what do you include? Positive findings? Screenshots with callouts? Just issues? Or recommendations as well? Are they prioritized? If you ask our panelists, some of us have developed templates that we use and modify for each research activity, and others change the deliverable based on the activity and client.
You rang, M’LOD? Google Refine in the world of LODMateja Verlic
The document discusses Google Refine and its extensions for working with Linked Open Data (LOD). It describes how Google Refine allows cleaning and transforming messy data, and how extensions have added features for reconciling data with LOD sources, exporting data to RDF, and integrating additional LOD tools. The presentation then demonstrates how these extensions have been integrated into a single LOD-focused version of Google Refine called LODGrefine, and concludes by discussing potential future directions like leveraging crowdsourcing platforms.
The document discusses the need for a data warehouse to address issues with operational databases like data being scattered, difficult to access and understand. It describes how a data warehouse can provide a single, complete store of data from various sources organized by subject and made available for analysis. It outlines some common terms used in data warehousing like OLTP, data marts and OLAP and compares the differences between operational and analytical databases. Finally, it provides an example to show the limitations of general SQL for generating analytical reports compared to OLAP.
The document discusses the need for a data warehouse to address issues with accessing and understanding data from various sources. A data warehouse centralizes data from different operational systems into a single store that is organized around business subjects. It provides consistent, integrated and accessible data to support business analysis and decision making through queries and reports. The data warehouse evolves from traditional batch reporting and uses separate databases optimized for decision support rather than transactions.
Sign-ups have started for directed reading projects on complementary topics related to software valuation. Students can sign up using the instructor's section ID for either an undergraduate or graduate course in EE or CS. Topics, draft, and final report due dates are provided. The syllabus was also outlined, covering principles of software valuation, intellectual property, business models, and other related issues.
CGAP and Grameen Foundation AppLab Money Incubator: Case Study Part 2CGAP
CGAP and the Grameen Foundation share insight from the concept development phase of the money incubator. Eight concepts were considered and tested by stakeholders and potential users. Four were shortlisted for validation. Two of these four were shelved for non-user related issues. Me2Me and Zimba were selected for development. Storyboards and simple prototypes aided the testing phase.
1. The document discusses integrated media research planning and methods, including interpretation methods like affinity diagrams.
2. It explains the affinity diagram process, which involves gathering notes from interpretation, identifying related notes, and grouping them into "blue labels", then grouping blue labels into "pink labels" and pink labels into high-level "green labels".
3. The document provides steps for building an affinity diagram, including preparing notes, adding labels, and reorganizing the diagram to incorporate new findings.
This document provides an overview of key things SEOs need to know to keep up with changes at Google in 2014. It discusses Google making over 500 algorithmic changes per year, fluctuations in search results, and the over 85 unique types of search engine results pages. Major topics that SEOs should be familiar with include algorithm updates, click-biasing changes, and user behavior shifts like the rise of mobile search. The document also provides strategies and tactics for SEOs, including focusing on user satisfaction over rankings, prioritizing better content over more content, and leveraging tools like Google Analytics, Webmaster Tools, and Page Speed Insights.
How today's email marketing are connecting, engaging and inspiring customersCalvin Nguyen
This document summarizes key findings from a 2013 email marketing study. Some of the main points include:
- Marketers are increasingly collecting additional customer data like birthdates and ZIP codes to personalize messaging. However, most are still not personalizing emails sent to subscribers.
- Using techniques like pop-up windows, SMS collection, and iPad data entry have increased how marketers collect email addresses on websites and in stores.
- Confirmed opt-in mailings that require customers to confirm their subscription have much higher click rates than typical emails.
- While most marketers use multiple channels, only a small portion market based on customers' stated channel preferences. Most also do not let customers select the types
The Advanced Guide to SEO
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-1/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-2/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-3/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-4/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-5/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-6/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-7/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-8/
http://www.quicksprout.com/the-advanced-guide-to-seo-chapter-9/
This document provides guidelines for communicating Kaiser Permanente's brand voice in written and verbal communications. It discusses the brand personality as friendly, caring, dedicated and expert health advocate. Guidelines are given for content, focusing on benefits to the audience, and tone, which should be warm and relatable. The document also outlines different audience types and gives tips to ensure communications are compelling and consistent with the Kaiser Permanente brand.
This document provides an overview of using color in design across 3 lessons:
Lesson 1 discusses using value (lightness/darkness) to create contrast, movement, and lead the eye. Color can override the effects of value by drawing attention.
Lesson 2 covers color wheels, RGB/CMYK models, hues/tints/shades, and how to specify color for print and web. It discusses how perception of color is affected.
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Hello yes thanks
1. n t n n m
Managing product development
nh o Tuân – SEP 2011
14/07/2012 1
2. Tư duy i n m/ ch
va logic kinh doanh
rethinking goods/services &
business logic
14/07/2012 2
3. m quan ng
Goods – dominant logic Service - dominant logic
G-D logic S-D logic
a n m không i do i n t o nên
nh o ra gia a i tiêu ng trong không gian ng a
i tiêu ng mua ng a ch c o ra i nha cung p
đê p như t sư c cho nh o ra gia cho
14/07/2012 3
4. p t m , n n bê
c m năng khai c n chê
c nghi i nha n t
G-D logic, t t m tư đây t
n n m ???
u
u sư
i
m
p i phu nư o ng nh c gia
nh m năng khai c vô ng n
c sư a n m c t n
trong không gian a i tiêu ng
S-D logic, t t m tư đây t n
n m ???
14/07/2012 4
5. m quan ng
Goods – dominant logic Service - dominant logic
G-D logic S-D logic
ng a va ch phương tiên, n c p o ra gia
Kinh doanh nh trao i (Exchange) tương c (interaction)
o ra gia trong n n o ra gia trong i n
i tiêu ng: i o ra gia
n t: ng o ra gia , o u n o ra gia cho i tiêu ng
(value facilator)
14/07/2012 5
11. c sư a n m c t
n trong không gian a i tiêu ng
nh ng i ng u tô gi?
14/07/2012 11
12. m thê o đê i m a n m
m thê o đê u u sư i m
a i tiêu ng
m thê o đê test 01 concept n m
14/07/2012 12
13. a n m trong không gian a
i tiêu ng
Vs
Company mission – sư nh a doanh
p
Vd: unilever best food – knorr
true hapiness
14/07/2012 13
14. Concept Development
Mission Statement
Identify Establish Generate Select a
Refine
Customer Target Product Product
Specifications
Needs Specification Concepts Concept
Analyze Perform Plan Remaining
Competitive Economic Development
Products Analysis Project
Quan m G-D logic S-D logic ?? Development
Plan
Concept Development
16. Vegetable Peeler Exercise:
Voice of the Customer
• "Cà rốt và khoai tây là rất khác nhau".
"Tôi ng tay."
i."
"Cái này là nhanh chóng, nhưng nó mất rất
nhiều."
"Làm thế nào để t vỏ bí"?
gỉ."
"Điều này nhìn OK trong cửa hàng."
19. Concept Development & Selection Funnel
concept gener ation
concept scr eening
concept scor ing
concept tes ting
Karl T. Ulrich and Steven D. Eppinger, 2004, Product Design and Development,
Exhibit 7-4, Chapter 7, 3rd Edition, Irwin McGraw-Hill
20. Concepts
Selection A B C D E
Criteria (Reference)
1
2
3
4
5
Concept Screening Matrix
21. Rate the concepts
Selection
Concepts
Criteria A B C D E
(Reference)
1 0 + 0 + +
2 0 0 0 + 0
3 + 0 0 0 +
4 - + 0 + +
5 - + 0 - +
Concept Screening Matrix
A relative score of: better than (+), same as (O), worse than (-)
22. Rank the concepts
Concepts
Selection A B C D E
Criteria (Reference)
1 0 + 0 + +
2 0 0 0 + 0
3 + 0 0 0 +
4 - + 0 + +
5 - + 0 - +
Sum of +’s 1 3 0 3 4
Sum “0’s” 2 2 5 1 1
Sum of –’s 2 0 0 1 0
Net Score -1 3 0 2 4
Rank 5 2 4 3 1
Continue?
Concept Yes
No Screening Matrix
Combine Revise Yes
26. Concept Selection Example:
Reusable Syringe
Karl T. Ulrich and Steven D. Eppinger, 2004, Product Design and
EDGE™
Development, Exhibit 7-1, Chapter 7, 3rd Edition, Irwin McGraw-Hill
27. Concept Selection Example:
Reusable Syringe
• Design an improved, reusable syringe with
precise dosage control for outpatient use.
– Current product was too costly and inaccurate
• Seven criteria identified based on stake
holder needs
– Ease of handling, use and manufacture
– Readability of dose settings and accuracy
– Durability and portability
EDGE™
28. Example: Concept Scoring
Concepts
A DF E G+
(reference)
Master Cylinder Lever Stop Swash Ring Dial Screw+
Weighted Weighted Weighted Weighted
Selection Criteria Weight Rating Score Rating Score Rating Score Rating Score
Ease of Handling 5% 3 0.15 3 0.15 4 0.2 4 0.2
Ease of Use 15% 3 0.45 4 0.6 4 0.6 3 0.45
Readability of Settings 10% 2 0.2 3 0.3 5 0.5 5 0.5
Dose Metering Accuracy 25% 3 0.75 3 0.75 2 0.5 3 0.75
Durability 15% 2 0.3 5 0.75 4 0.6 3 0.45
Ease of Manuf acture 20% 3 0.6 3 0.6 2 0.4 2 0.4
Portability 10% 3 0.3 3 0.3 3 0.3 3 0.3
Total Score 2.75 3.45 3.10 3.05
Rank 4 1 2 3
Continue? No Dev elop No No
Karl T. Ulrich and Steven D. Eppinger, 2004, Product Design and
EDGE™
Development, Exhibit 7-7, Chapter 7, 3rd Edition, Irwin McGraw-Hill
29. i p nhân
Topic 1
Concept development
14/07/2012 29