RTB Update 4 Tom Bang, Radium One

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This document provides an agenda and notes from an RTB Update event. The agenda included presentations on programmatic media buying and selling, data-driven digital advertising, experiences from advertisers and media companies using RTB, and the impact of data and RTB on advertising agencies. There were also discussions on trends like social media surpassing search advertising revenues, cross-device usage, and the need for transparency in Facebook advertising fees. The event concluded with thanks to attendees.

Marketing

RTB Update #4
An update on:
- Programmatic media buying/selling
- Data driven digital advertising
Tirsdag 18. marts 2013
Nykredit
WIFI Nykredit RTB ????
Kode: nykredit ????

Dagens præsentationerne kan hentes efter kl. 13.30 på
http://www.slideshare.net/husetmarkedsforing
WIFI
Nykredit RTB ????
Kode: nykredit ????
RTB Update #4!

Agenda

09.00–09.10: Intro, Tom Bang
09.10–09.30: Markeds Update
Peter Loell, Digital Janitor, Resolution
09.30–10.00: Hvad syntes annoncørerne om RTB?
Brian Andersen, Salgsdirektør, COOP.dk
10.00–10.15: Pause
10.15–10.45: Datadrevet reklame og RTB og indvirkningen på reklamebureauets arbejde
Sebastian Franck, Partner og Creative Director, Magnetix
10.45–11.15: De seneste danske medieerfaringer
Martin Schradieck, Commercial Director, Jubii
11.15–11.25: Nykredit – test af data gennem DUN
Thomas Christoffersen, Digital Marketing Manager, Nykredit
11.25–12.10: Paneldebat: Fremtidens vindere
12.10-12.40: Frokost – Sandwich
12.40-13.10: Rocket Fuel, a leading programmatic advertising platform for the Nordic markets
Dominic Trigg, VP & MD Europe, Rocket Fuel
13.10-13.30: Afrunding
Tak for idag
RTB Update #4!

RTB Update #4!Oracle…….. Here we comes!
Bluekai valuation: 10x revenue!
+ Vitrue (Social Marketing Solution)
+ Elqua (Marketing Automation)
+ Responsys (Email Marketing)

RTB Update #4!
http://www.adexchanger.com/online-advertising/report-facebook-pulls-ahead-of-google-in-us-digital-display-ad-revenues/
Social is king,
Search is queen!

RTB Update #4!Cross Device
TV + Mobile
http://www.adexchanger.com/data-nugget/millward-brown-report-details-simultaneous-screen-use/

RTB Update #4!
"You must disclose to your clients the actual amount that you spent on Facebook
advertising based on the auction pricing, including the actual Facebook metrics
(e.g. CPC, CPM rate) and the amount you charged as fees. We reserve the right to
disclose this information to your client upon their request. We may require
documentation from you to ensure your compliance with this policy."
Inspiration til danske medier:
Transparancy
http://www.adexchanger.com/social-media/little-known-fact-facebook-pmds-must-disclose-arbitrage/#more-89068

Tak for i dag!
På gensyn!
RTB Update #4!
RTB Update #5
Onsdag den 25. juni 2014
An update on:
- Programmatic media buying/selling
- Data driven digital advertising

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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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RTB Update 4 Tom Bang, Radium One

1. RTB Update #4 An update on: - Programmatic media buying/selling - Data driven digital advertising Tirsdag 18. marts 2013 Nykredit WIFI Nykredit RTB ???? Kode: nykredit ????

2. Dagens præsentationerne kan hentes efter kl. 13.30 på http://www.slideshare.net/husetmarkedsforing WIFI Nykredit RTB ???? Kode: nykredit ???? RTB Update #4!

3. Agenda 09.00–09.10: Intro, Tom Bang 09.10–09.30: Markeds Update Peter Loell, Digital Janitor, Resolution 09.30–10.00: Hvad syntes annoncørerne om RTB? Brian Andersen, Salgsdirektør, COOP.dk 10.00–10.15: Pause 10.15–10.45: Datadrevet reklame og RTB og indvirkningen på reklamebureauets arbejde Sebastian Franck, Partner og Creative Director, Magnetix 10.45–11.15: De seneste danske medieerfaringer Martin Schradieck, Commercial Director, Jubii 11.15–11.25: Nykredit – test af data gennem DUN Thomas Christoffersen, Digital Marketing Manager, Nykredit 11.25–12.10: Paneldebat: Fremtidens vindere 12.10-12.40: Frokost – Sandwich 12.40-13.10: Rocket Fuel, a leading programmatic advertising platform for the Nordic markets Dominic Trigg, VP & MD Europe, Rocket Fuel 13.10-13.30: Afrunding Tak for idag RTB Update #4!

4. RTB Update #4!Oracle…….. Here we comes! Bluekai valuation: 10x revenue! + Vitrue (Social Marketing Solution) + Elqua (Marketing Automation) + Responsys (Email Marketing)

5. RTB Update #4! http://www.adexchanger.com/online-advertising/report-facebook-pulls-ahead-of-google-in-us-digital-display-ad-revenues/ Social is king, Search is queen!

6. RTB Update #4!Cross Device TV + Mobile http://www.adexchanger.com/data-nugget/millward-brown-report-details-simultaneous-screen-use/

7. RTB Update #4! "You must disclose to your clients the actual amount that you spent on Facebook advertising based on the auction pricing, including the actual Facebook metrics (e.g. CPC, CPM rate) and the amount you charged as fees. We reserve the right to disclose this information to your client upon their request. We may require documentation from you to ensure your compliance with this policy." Inspiration til danske medier: Transparancy http://www.adexchanger.com/social-media/little-known-fact-facebook-pmds-must-disclose-arbitrage/#more-89068

8. Tak for i dag! På gensyn! RTB Update #4! RTB Update #5 Onsdag den 25. juni 2014 An update on: - Programmatic media buying/selling - Data driven digital advertising

RTB Update 4 Tom Bang, Radium One

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