Schibsted Spain aims to enhance lives through its marketplace, emphasizing a multi-channel approach as the advertising industry evolves towards programmatic marketing. Key trends include a focus on performance, targeted reach, and optimizing results using data, while also providing various marketplaces for different needs. The company is collaborating with Santander to create a joint marketplace for car finance, leveraging its extensive reach and inventory.

1. THE FUTURE IS HERE TODAY
FRODE NORDSETH
CEO Schibsted Spain

2. SCHIBSTED SPAIN
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To be the marketplace that improves people's lives

3. SCHIBSTED SPAIN
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11. HOW TO SUCCEED WITH SCHIBSTED SPAIN
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12. 3 TRENDS IN THE ADVERTISING INDUSTRY
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1. THE MARKETPLACE ON ALL CHANNELS
The users are on all devices, and we have to present your message in all formats.

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The majority of display sales in US are going to be programmatic (73%) or bid based (52% RTB) by 2017, and the same trend is for Spain.
”The digital transformation has changed how we buy media. Programmatic marketing – campaigns deployed according to parameters set by software and algorithms – has given advertisers the ability to reach a global market using automated and targeted trading more efficiently and more effectively than ever before.
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Focus on performance
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Focus on measuring and optimizing
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Focus on reach the right target group
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Use data to improve marketing results for advertisers
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3. FOCUS ON PERFORMANCE

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We provide people with a platform that can be used in many different ways and in different stages of their lives
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We provide marketplaces within: Jobs, Real Estate, Motor, Services, B2B, Flea market
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We are also an important channel for many start-up businesses around the world
WE ARE A MARKETPLACE WHERE BUYERS AND SELLERS ARE CONNECTED
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17. “WHEN CONSIDERING ADVERTISING, BRANDS WILL USEAN ADEQUATE ENVIRONMENT FOR THEIR BRANDS THAT DELIVERS SUPERIOR ROI.”
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Gerardo Mariñas CEO Mediacom España

18. “PROGRAMATIC BUYING WILL ALLOW US TO BE MUCH MORE EFFICIENT IN MEDIA, GETTING THE RIGHT CONSUMER, WITH THE RIGHT MESSAGE AND IN THE RIGHT TIME”
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Rosa Almarza Del Campo Media & Digital Manager

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Schibsted Spain is delivering one of the largest inventories in Spain with 110 mill visits/month.
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Brand safe content and in a context where buyers and sellers meet.
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We are building our programmatic buying product now
SCHIBSTED IS RAMPING UP THE PROGRAMMATIC BUSINESS
Advertiser

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JOINT BUSINESS DEVELOPMENT
We solve business needs, not only sell banners and boards
Together with Santander Consumer Finance we are developing a common market place for car finance.
Santander as the specialist on finance - Schibsted as the specialist in market places

23. THE FUTURE IS NOW
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