Sådan får du et &quot;ja&quot; - permission marketing i praksis 4. september 2014 - Jan køhler, RelationshusetGekko

Aprimo: Multi Channel Marketing

The document discusses the importance of an integrated multi-channel marketing communication strategy. As customer expectations have increased, companies need to understand customers better, communicate across different channels like Facebook, Twitter, YouTube, and deliver a consistent message. An integrated system is needed to manage all customer touchpoints and ensure the same customer experience across channels. The benefits include cost efficiencies, improved customer acquisition and retention, and exceeding customer expectations.

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The document discusses data-driven design and how designers can use data to create great user experiences. It defines data-driven design and debunks four common myths about using data in design. The author advocates being data-aware rather than just data-driven, considering both qualitative and quantitative data sources. An example framework is provided for formulating hypotheses, testing designs, and using results to iterate. Overall, the key message is that data should inform but not dictate the design process.

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Wells Fargo is a large bank founded in 1852 that has grown to serve over 70 million customers. 75% of customers use online banking, but this presents a risk of identity theft. A SWOT analysis identifies strengths like a large customer base but also weaknesses such as the risk of identity theft from online banking. The document discusses Wells Fargo's communication strategy including their website, apps, customer service channels, and vision/goals to satisfy customers' financial needs as their trusted provider. It also addresses challenges around mobile banking identity theft and solutions banks and customers can implement.

Case analysis ppp

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Danielle A. Jones-Hunte

Danielle A. Jones gave a presentation at HRMATT's 9th Biennial Conference about the importance of social media for careers and companies. She discussed how having an online presence can help with both recruiting and employer branding. Jones also highlighted some of the risks of social media, like employees posting sensitive information or personal opinions, and suggested companies implement social media policies and guidelines to address these issues. The presentation provided strategies for companies to leverage social media for recruiting, such as sharing job openings through employee networks and utilizing video applications.

Lean Principles and Fractal Modeling in 4D

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The document discusses Lean principles and Lean startup methodology. It provides guidance on minimizing waste, building minimum viable products (MVPs), measuring metrics, and pivoting business models based on learning. The key aspects covered are the build-measure-learn loop, validating hypotheses through customer feedback, prioritizing speed over efficiency, and iterating business models quickly through pivots to reach important milestones before running out of cash.

Chief Data Officer: Overcoming Data Silos for True Business Value

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Existing data silos are commonly viewed as a technology problem due to architecture, software, and hardware problems; however this problem cannot be solved by technology alone. Business engagement and support in conjunction with an enterprise approach for data availability, data sharing, and data usage are required to address the proliferation of data silos within an organization. Data silos are created out of necessity to solve specific business problems in absence of formal enterprise architecture, data handling policies, data governance and other data-centric oversight challenges within an organization. Customer, marketing, compliance, risk, finance and other corporate functions generate volumes of overlapping data, often with minimal consideration or understanding of tomorrow’s data volume growth. Business’ that understand the opportunities within concepts such as Internet of Things, mobile, location, context, as well as the introduction of other unstructured open data sets, have an ability to create a competitive advantage within their target market. These businesses are building out the office of the Chief Data Officer (CDO) to enable an effective business technology response.

Measuring Marketing - Moderated Panel

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The document discusses challenges in measuring marketing ROI and provides lessons for improving KPIs and ROI measurement. It recommends focusing on volume, velocity and customer behavior over technology and tactics. It also stresses the importance of data quality, alignment between sales and marketing, comparing metrics over time to identify issues, and creating a marketing forecast tied to revenue. The overall message is that marketers should aspire to use metrics to understand business impact rather than to justify their own existence.

Customer engagement

dfarrimond

This document discusses customer engagement in the 21st century. It defines engagement as building relationships through repeated interactions that strengthen a customer's emotional and psychological investment in a brand. Engagement is important as it creates loyalty, increases revenue and profit, and facilitates learning for both companies and customers. However, engagement requires creating an emotional link with customers through conversation and creativity. The document recommends approaches like empowering employees, listening to feedback, building communities, and measuring engagement to facilitate customer relationships in today's changing technological landscape.

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This career portfolio was created by Ryan Terpstra to showcase his work and achievements during his college career studying Business Administration with a focus on Automotive Marketing and Management. The portfolio includes an introduction, goals, resume, samples of work such as essays and presentations, awards, and photos. It provides examples of Ryan's skills and experience to demonstrate his qualifications and preparation for a career in the automotive industry.

Seeding Millennials Future Financial Product Purchase - Dstillery

Merlien Institute

The document summarizes a conference called MRMW Chicago that was held from May 27-30, 2014 at the Congress Plaza Hotel & Convention Center. It was organized by various title sponsors, gold sponsors, silver sponsors, workshop sponsors, association partners, and media partners. The document also includes a presentation about seeding millennials for future financial product purchases through analyzing customer data and behaviors across multiple platforms and devices.

Banking in future by sarmad 03152232702 szabist karachi

The document discusses trends in the banking industry including changing customer profiles and expectations of mobility and 24/7 access. Customers are increasingly tech-savvy and prefer online and mobile banking. New entrants like tech companies threaten traditional banks. Banks need to understand customer behaviors from social media and transactions to improve customer relationships, gain insights, and manage risks.

Digitale kundeoplevelser den 29. januar - Morten Schroeder, Wilke

This document summarizes a presentation about focusing on share of heart to drive business success. It discusses how customer experience has evolved from transactional to engaging relationships. An engaging experience builds reliability, relevance, responsiveness and convenience for customers. This leads to positive word of mouth marketing and increased share of heart, which are both linked to higher profitability. The presentation emphasizes that customer service should be a company-wide priority, not just a department, and that continuously improving processes and prioritizing employee happiness are keys to success.

Digitale kundeoplevelser den 29. januar - Jacob Fauerskov, GF Forsikring

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