This document discusses the shift to mobile publishing and programmatic advertising for Condé Nast UK. It notes that Condé Nast UK's website now reaches over 25 million connections across print, website, mobile and social media. It also outlines Condé Nast UK's programmatic advertising offerings, including the ability to target ads to users of specific Condé Nast publications or blended category groupings. The document promotes Condé Nast UK's programmatic solutions and resources for digital advertisers.

1. "The Challenges and opportunities when a publisher
goes mobile"

2. UK PORTFOLIO

3. ...re-imagined
“One Brand, One Voice”

4. EVENTS
PARTNERS
PRINT

5. www.vogue.co.uk

6. Our Homepage

7. Users Love The New Vogue.co.uk
Unique Users
Engagement
55%
95% of impressions are from
engaged Vogue users (they
consume more than 1 page)
Engaged Users
24 pages / visit
7 minutes per session

8. The shift from ‘Search to Social’
Page
Impressions
44.3 million
+13%
y-o-y
Unique
Users
2.2 million
+28%
y-o-y
1,741,308
followers
Source: Google Analytics Aug-Oct 2013
312,876
followers

9. Our Homepage

10. Condé Nast Digital Responsive Ad Builder

11. Condé Nast Digital Responsive Ad Builder
• Takes advantage of the user’s
screen-size, the advertising position
reaches a size of up to1520x860px -
one of the biggest advertisement
areas on the web
• Uses assets the advertiser should
already have created - flat images and
videos
• Scales the assets appropriately and
automatically
• Create 1responsive ad to run
seamlessly across all devices

13. CONDE NAST UK:
CONNECTING WITH MORE LUXURY
CONSUMERS THAN EVER...
5M PRINT
9M WEBSITE
3M TWITTER
3M MOBILE
6M FACEBOOK
OVER 25M
CONNECTIONS

14. In 2013, 28% of the total UK online display market
was traded programmatically
28%
programmatic
(c. £500m)
Online
video
£0.25bn
Mobile
(display
and
video)
£0.47bn
Online
display
£1.14bn

15. The three categories are at different stages –
programmatic in mobile is the most advanced
16%
(c. £40m)
37%
(c. £170m)
26%
(c. £290m)
Online
video
£0.25bn
Mobile
(display
and
video)
£0.47bn
Online
display
£1.14bn

16. Traditional Direct sales still account for 51% of the
market – 15% is programmatic direct
Online
video
£0.25bn
Mobile
(display
and
video)
£0.47bn
Online
display
£1.14bn
Direct
sales
ProgrammaAc
direct
Private
marketplaces
51% 15%
Networks
Open
RTB
exchanges
22% 13%

17. Programmatic is expected to develop rapidly –
potentially reaching 46% of total display in 2014
• Mobile adspend
will shift rapidly as
new advertising
products come
online …
• … while online
video will shift more
slowly due to
concentration of
sales amongst a
small number of
media owners
70%
60%
50%
40%
30%
20%
10%
0%
2012
2013
2014

18. Key Partners

19. CONDÉ NAST UK Programmatic Offering
For premium campaigns (non-reserved)
• High-impact rich media units are available
Auctions
• Do not include takeovers or sponsorships
• Are established at the account level
• Work with agencies trading desks.
All types of CONDÉ NAST DIGITAL UK
programmatic buying are available at the
following three levels of transparency:
Individual publications - Transparent
(ex: CNTraveller.co.uk)
CONDÉ NAST DIGITAL UK Collections
RON - Semi Transparent
1!
2!
3!

20. Blended
Category
Groupings
Condé
Nast
CN
Male
CN
Female
Travel
vogue.co.uk
GQ.co.uk
vogue.co.uk
cntraveller.com
GQ.co.uk
wired.co.uk
glamour.com
GQ.co.uk
glamour.com
vanityfair.com
bridesmagazine.co.uk
houseandgarden.co.uk
wired.co.uk
tatler.com
bridesmagazine.co.uk
houseandgarden.co.uk
tatler.com
bridesmagazine.co.uk
vanityfair.com
tatler.com
vanityfair.com
cntraveller.com

21. GQ
User
• GQ
User
on
Wired
• GQ
User
on
Vanity
Fair
Condé Nast User Targeting
Monthly
unique
Users
1,037,909

22. PROGRAMMATIC
EXAMPLES

23. PROGRAMMATIC
EXAMPLES

24. Thank You

25. For
further
informaPon
please
contact:
Malcolm
ASwells
ProgrammaPc
Sales
Director
malcolm.aSwells@condenast.co.uk