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Engaging with People ...
 	
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Digitale kundeoplevelser den 29. januar 2015 - Anne Lise Kjaer, Kjaer Global

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Digitale kundeoplevelser den 29. januar 2015 - Anne Lise Kjaer, Kjaer Global

  1. 1.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL    kjær GLOBAL Screenshot:HumanFaceofBigDataBook NAVIGATING IN THE SMART SOCIETY Meet Tomorrow’s Global Citizens
  2. 2.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL FamilyHolidayinNorway-Photo:HaraldBrekke Hyper-connectivity and over-consumption Mindfulness and meaningful experiences BALANCING COMPLEXITY SanFranciscoMuseumofModernArt-Rendering:Snøhetta
  3. 3.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL Photo:SchoolofLifeLondon TalkhouseCoffee–Source:Brain’sCoffeeSpot THE CAPITAL ‘P’ IN LEADERSHIP IS PURPOSE Organisations need to rethink why they exist and why people should engage with them
  4. 4.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL THE 4P BUSINESS MODEL Engaging with People and Planet – with a Purposeful ethos to match – leads to better performance RIGHT (Intuition & Vision = The Possibilist) LEFT (Facts & Logic = The Pragmatist) WholeBrainThinkingModel–KjaerGlobal© 1. SCIENTIFIC (Profit) 2. SOCIAL (People) 3. EMOTIONAL (Planet) 4. SPIRITUAL (Purpose) 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
  5. 5.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL 4.SPIRITUAL3.EMOTIONAL2.SOCIAL1.SCIENTIFIC Foodie Culture Health = Wealth Good Cause Work/Life Balance Brand Engagement Glocalisation Public Policies Green Growth Climate Change Hyper Urbanisation Cultural Consumption Inclusive Design The Real Thing Intelligent Reduction Smart Living Rising Economies Happiness HuntingThe Good LifeMindfulness Social Capital QUALITY OF LIFE No Age Society Free-Range ParentsFamilies Digital Natives Female Factor Global Citizens Active Leisure Education 4.0 Clean Tech Cloud Intelligence The Global Brain Dialogue Driven The Big Society Thinking Cities Bio Revolution Creative Class BetapreneurshipCollaborative Communities Innovation Hubs Health Challenges Crowded Planet Bio Diversity Turbulent Markets Considered Consumption Resource Shortage One Planet Living Radical Openness Purpose Driven Leadership Soft Power Lifelong Learning Authentic Storytelling UNIVERSAL AWARENESS WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD ORGANISATIONS ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICSTECHNOLOGY COMMUNICATION SOCIAL STRUCTURES New Models Enoughism TREND ATLAS 2030+TREND ATLAS 2030+ 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC UNIVERSAL VALUES CARING ORGANISATIONS MEANINGFUL EXPERIENCES POLITICS & LEGISLATIONS ENVIRONMENT A BETTER WORLD QUALITY OF LIFE TECHNOLOGY ECONOMIC DRIVERS PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION POSITIVE WELLBEING    kjær GLOBAL
  6. 6.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL GLOBAL SOCIETY DRIVERS * RADICAL OPENNESS * DIGITAL TRANSFORMATION * URBANISATION * SMART LIVING * GLOBAL CITIZENS * BETAPRENEURSHIP * SOCIAL CAPITAL * THE GOOD LIFE 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
  7. 7.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL RADICAL OPENNESS - Total Transparency & Reputation Management Companies are well-placed to make a positive difference to people’s lives when they are transparent GEfinalist-BestFortune500BrandonSocialMedia2014 beyondtransparency.org
  8. 8.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL DIGITAL TRANSFORMATION - Easy Access & Multi-Channel TescoHomePlusIKEAAugmentedRealityApp Digital transformation is not a destination but a journey in which technology is key to high performance AccentureInfographic:DigitalTransformation
  9. 9.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL Cities are living, ‘intelligent systems’ fostering new behaviours, alliances and communities as they grow URBANISATION - Mega Cities & Real-time Solutions CitymapperBestApp2014
  10. 10.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL ElectroluxSmartPlate Nest.com Smart technology will drive a better future, inviting people and businesses to collaborate for mutual benefit SMART LIVING - Internet of Everything (IoE) & Meaningful Analytics ConceptiWatch GoogleGlass
  11. 11.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL GLOBAL CITIZENS - Hyper Mobility & Talent Rally The right talent is the most critical factor to innovation and business growth according to 97% of CEOs 1985-2010 GLOBAL WORKFORCE 2.0 2010-2020 GLOBAL WORKFORCE 3.0 Source:GlobalTalentRally,CIFS,2010
  12. 12.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL BETAPRENEURSHIP - Disruptive Innovation & Creative Communities Entrepreneurship is key to personal autonomy, the welfare state, jobs, innovation and competitiveness www.ifixit.com
  13. 13.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL Increasingly, design briefs and innovation concepts will evolve around new models incorporating the 4Ps SOCIAL CAPITAL – Circular Economy & Sharing Communities Source:thegreatrecovery.com2013 Photo:TowardsaSharingeconomy:CollaborativeConsumption,PublishedUK2011
  14. 14.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL THE GOOD LIFE - Betterness & Authentic Storytelling Photo:TheSchoolofLifeLondon As we redefine ‘Quality of Life’, the conventional way of measuring success is being challenged
  15. 15.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL CONNECTING THE DOTS ‘ME’ Drivers ‘WE’ Drivers GLOBAL SUSTAINERS INCLUSIVE VISIONARIES CREATIVE COLLABORATORS TECHNOLOGY OPTIMISERS THE 4Ps MindsetMap2014©KjaerGlobal People   Planet   Profit   Purpose   ENGAGEMENT The Good Life TRUST Radical Openness Emotional Touch PointsRational Touch Points MOBILITY Global Citizens COLLABORATION Urbanisation MULTI-CHANNEL Digital Transformation ACCESS Smart Living DISRUPTION Betapreneurship COMMUNITY Social Capital TRUST Radical Openness
  16. 16.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL    kjær GLOBAL    kjær GLOBAL CONCLUSION Developing future concepts that offer meaning and value – at every level – is key to success in the 21st century >>> 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL Photo:IBMSmarterCitiescampaignbyOgilvy
  17. 17.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL PLAN THE FUTURE - BOOK A LONDON WORKSHOP    kjær GLOBAL THE BOOK EXPLORES - Key trend forecasting methods - How to spot trends - Using a Trend Toolkit - How to create your own Trend Atlas - Major trends to 2030+ - Future scenarios & tomorrow’s people - Trend Management in action - Industry case studies alk@kjaer-global.com

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