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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
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GLOBAL
Screenshot:HumanFaceofBigDataBook
NAVIGATING IN THE SMART SOCIETY
Meet Tomorrow’s Global Citizens

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
FamilyHolidayinNorway-Photo:HaraldBrekke
Hyper-connectivity and over-consumption Mindfulness and meaningful experiences
BALANCING COMPLEXITY
SanFranciscoMuseumofModernArt-Rendering:Snøhetta

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Photo:SchoolofLifeLondon
TalkhouseCoffee–Source:Brain’sCoffeeSpot
THE CAPITAL ‘P’ IN LEADERSHIP IS PURPOSE
Organisations need to rethink why they exist and why people should engage with them

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
THE 4P BUSINESS MODEL
Engaging with People and Planet – with a Purposeful ethos to match – leads to better performance
RIGHT
(Intuition & Vision = The Possibilist)
LEFT
(Facts & Logic = The Pragmatist)
WholeBrainThinkingModel–KjaerGlobal©
1. SCIENTIFIC
(Profit)
2. SOCIAL
(People)
3. EMOTIONAL
(Planet)
4. SPIRITUAL
(Purpose)
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
4.SPIRITUAL3.EMOTIONAL2.SOCIAL1.SCIENTIFIC
Foodie Culture Health = Wealth Good Cause
Work/Life
Balance
Brand
Engagement
Glocalisation Public
Policies
Green
Growth
Climate
Change
Hyper
Urbanisation
Cultural
Consumption
Inclusive
Design
The
Real Thing
Intelligent
Reduction
Smart Living
Rising
Economies
Happiness HuntingThe Good LifeMindfulness
Social
Capital
QUALITY OF LIFE
No Age
Society
Free-Range
ParentsFamilies
Digital
Natives
Female
Factor
Global
Citizens
Active Leisure
Education 4.0
Clean
Tech
Cloud
Intelligence
The
Global Brain
Dialogue
Driven
The Big Society
Thinking
Cities
Bio
Revolution
Creative
Class
BetapreneurshipCollaborative
Communities
Innovation
Hubs
Health
Challenges
Crowded
Planet
Bio
Diversity
Turbulent
Markets
Considered
Consumption
Resource
Shortage
One Planet
Living
Radical
Openness
Purpose Driven
Leadership
Soft
Power
Lifelong
Learning
Authentic
Storytelling
UNIVERSAL AWARENESS
WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD
ORGANISATIONS
ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICSTECHNOLOGY
COMMUNICATION SOCIAL STRUCTURES
New
Models
Enoughism
TREND ATLAS 2030+TREND ATLAS 2030+
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
UNIVERSAL VALUES
CARING ORGANISATIONS
MEANINGFUL EXPERIENCES
POLITICS & LEGISLATIONS ENVIRONMENT
A BETTER WORLD
QUALITY OF LIFE
TECHNOLOGY ECONOMIC DRIVERS
PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION
POSITIVE WELLBEING
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GLOBAL

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
GLOBAL SOCIETY DRIVERS
* RADICAL OPENNESS
* DIGITAL TRANSFORMATION
* URBANISATION
* SMART LIVING
* GLOBAL CITIZENS
* BETAPRENEURSHIP
* SOCIAL CAPITAL
* THE GOOD LIFE
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
RADICAL OPENNESS - Total Transparency & Reputation Management
Companies are well-placed to make a positive difference to people’s lives when they are transparent
GEfinalist-BestFortune500BrandonSocialMedia2014
beyondtransparency.org

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
DIGITAL TRANSFORMATION - Easy Access & Multi-Channel
TescoHomePlusIKEAAugmentedRealityApp
Digital transformation is not a destination but a journey in which technology is key to high performance
AccentureInfographic:DigitalTransformation

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Cities are living, ‘intelligent systems’ fostering new behaviours, alliances and communities as they grow
URBANISATION - Mega Cities & Real-time Solutions
CitymapperBestApp2014

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
ElectroluxSmartPlate
Nest.com
Smart technology will drive a better future, inviting people and businesses to collaborate for mutual benefit
SMART LIVING - Internet of Everything (IoE) & Meaningful Analytics
ConceptiWatch
GoogleGlass

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
GLOBAL CITIZENS - Hyper Mobility & Talent Rally
The right talent is the most critical factor to innovation and business growth according to 97% of CEOs
1985-2010 GLOBAL WORKFORCE 2.0
2010-2020 GLOBAL WORKFORCE 3.0
Source:GlobalTalentRally,CIFS,2010

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
BETAPRENEURSHIP - Disruptive Innovation & Creative Communities
Entrepreneurship is key to personal autonomy, the welfare state, jobs, innovation and competitiveness
www.ifixit.com

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Increasingly, design briefs and innovation concepts will evolve around new models incorporating the 4Ps
SOCIAL CAPITAL – Circular Economy & Sharing Communities
Source:thegreatrecovery.com2013
Photo:TowardsaSharingeconomy:CollaborativeConsumption,PublishedUK2011

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
THE GOOD LIFE - Betterness & Authentic Storytelling
Photo:TheSchoolofLifeLondon
As we redefine ‘Quality of Life’, the conventional way of measuring success is being challenged

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
CONNECTING THE DOTS
‘ME’ Drivers
‘WE’ Drivers
GLOBAL SUSTAINERS
INCLUSIVE VISIONARIES
CREATIVE COLLABORATORS
TECHNOLOGY OPTIMISERS
THE
4Ps
MindsetMap2014©KjaerGlobal
People
Planet
Profit
Purpose
ENGAGEMENT
The Good Life
TRUST
Radical Openness
Emotional Touch PointsRational Touch Points
MOBILITY
Global Citizens
COLLABORATION
Urbanisation
MULTI-CHANNEL
Digital Transformation
ACCESS
Smart Living
DISRUPTION
Betapreneurship
COMMUNITY
Social Capital
TRUST
Radical Openness

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
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GLOBAL
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GLOBAL
CONCLUSION
Developing future concepts that offer meaning and value – at every level – is key to success in the 21st century >>>
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Photo:IBMSmarterCitiescampaignbyOgilvy

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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
PLAN THE FUTURE - BOOK A LONDON WORKSHOP
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GLOBAL
THE BOOK EXPLORES
- Key trend forecasting methods
- How to spot trends
- Using a Trend Toolkit
- How to create your own Trend Atlas
- Major trends to 2030+
- Future scenarios & tomorrow’s people
- Trend Management in action
- Industry case studies
alk@kjaer-global.com