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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
	
  	
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GLOBAL
Screenshot:HumanFaceofBigDataBook
NAVIGATING IN THE SMART SOCIETY
Meet Tomorrow’s Global Citizens
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
FamilyHolidayinNorway-Photo:HaraldBrekke
Hyper-connectivity and over-consumption Mindfulness and meaningful experiences
BALANCING COMPLEXITY
SanFranciscoMuseumofModernArt-Rendering:Snøhetta
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Photo:SchoolofLifeLondon
TalkhouseCoffee–Source:Brain’sCoffeeSpot
THE CAPITAL ‘P’ IN LEADERSHIP IS PURPOSE
Organisations need to rethink why they exist and why people should engage with them
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
THE 4P BUSINESS MODEL
Engaging with People and Planet – with a Purposeful ethos to match – leads to better performance
RIGHT
(Intuition & Vision = The Possibilist)
LEFT
(Facts & Logic = The Pragmatist)
WholeBrainThinkingModel–KjaerGlobal©
1. SCIENTIFIC
(Profit)
2. SOCIAL
(People)
3. EMOTIONAL
(Planet)
4. SPIRITUAL
(Purpose)
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
4.SPIRITUAL3.EMOTIONAL2.SOCIAL1.SCIENTIFIC
Foodie Culture Health = Wealth Good Cause
Work/Life
Balance
Brand
Engagement
Glocalisation Public
Policies
Green
Growth
Climate
Change
Hyper
Urbanisation
Cultural
Consumption
Inclusive
Design
The
Real Thing
Intelligent
Reduction
Smart Living
Rising
Economies
Happiness HuntingThe Good LifeMindfulness
Social
Capital
QUALITY OF LIFE
No Age
Society
Free-Range
ParentsFamilies
Digital
Natives
Female
Factor
Global
Citizens
Active Leisure
Education 4.0
Clean
Tech
Cloud
Intelligence
The
Global Brain
Dialogue
Driven
The Big Society
Thinking
Cities
Bio
Revolution
Creative
Class
BetapreneurshipCollaborative
Communities
Innovation
Hubs
Health
Challenges
Crowded
Planet
Bio
Diversity
Turbulent
Markets
Considered
Consumption
Resource
Shortage
One Planet
Living
Radical
Openness
Purpose Driven
Leadership
Soft
Power
Lifelong
Learning
Authentic
Storytelling
UNIVERSAL AWARENESS
WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD
ORGANISATIONS
ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICSTECHNOLOGY
COMMUNICATION SOCIAL STRUCTURES
New
Models
Enoughism
TREND ATLAS 2030+TREND ATLAS 2030+
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
UNIVERSAL VALUES
CARING ORGANISATIONS
MEANINGFUL EXPERIENCES
POLITICS & LEGISLATIONS ENVIRONMENT
A BETTER WORLD
QUALITY OF LIFE
TECHNOLOGY ECONOMIC DRIVERS
PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION
POSITIVE WELLBEING
	
  	
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GLOBAL
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
GLOBAL SOCIETY DRIVERS
* RADICAL OPENNESS
* DIGITAL TRANSFORMATION
* URBANISATION
* SMART LIVING
* GLOBAL CITIZENS
* BETAPRENEURSHIP
* SOCIAL CAPITAL
* THE GOOD LIFE
2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
RADICAL OPENNESS - Total Transparency & Reputation Management
Companies are well-placed to make a positive difference to people’s lives when they are transparent
GEfinalist-BestFortune500BrandonSocialMedia2014
beyondtransparency.org
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
DIGITAL TRANSFORMATION - Easy Access & Multi-Channel
TescoHomePlusIKEAAugmentedRealityApp
Digital transformation is not a destination but a journey in which technology is key to high performance
AccentureInfographic:DigitalTransformation
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Cities are living, ‘intelligent systems’ fostering new behaviours, alliances and communities as they grow
URBANISATION - Mega Cities & Real-time Solutions
CitymapperBestApp2014
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
ElectroluxSmartPlate
Nest.com
Smart technology will drive a better future, inviting people and businesses to collaborate for mutual benefit
SMART LIVING - Internet of Everything (IoE) & Meaningful Analytics
ConceptiWatch
GoogleGlass
 	
  kjær
GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
GLOBAL CITIZENS - Hyper Mobility & Talent Rally
The right talent is the most critical factor to innovation and business growth according to 97% of CEOs
1985-2010 GLOBAL WORKFORCE 2.0
2010-2020 GLOBAL WORKFORCE 3.0
Source:GlobalTalentRally,CIFS,2010
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
BETAPRENEURSHIP - Disruptive Innovation & Creative Communities
Entrepreneurship is key to personal autonomy, the welfare state, jobs, innovation and competitiveness
www.ifixit.com
 	
  kjær
GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Increasingly, design briefs and innovation concepts will evolve around new models incorporating the 4Ps
SOCIAL CAPITAL – Circular Economy & Sharing Communities
Source:thegreatrecovery.com2013
Photo:TowardsaSharingeconomy:CollaborativeConsumption,PublishedUK2011
 	
  kjær
GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
THE GOOD LIFE - Betterness & Authentic Storytelling
Photo:TheSchoolofLifeLondon
As we redefine ‘Quality of Life’, the conventional way of measuring success is being challenged
 	
  kjær
GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
CONNECTING THE DOTS
‘ME’ Drivers
‘WE’ Drivers
GLOBAL SUSTAINERS
INCLUSIVE VISIONARIES
CREATIVE COLLABORATORS
TECHNOLOGY OPTIMISERS
THE
4Ps
MindsetMap2014©KjaerGlobal
People	
   Planet	
  
Profit	
   Purpose	
  
ENGAGEMENT
The Good Life
TRUST
Radical Openness
Emotional Touch PointsRational Touch Points
MOBILITY
Global Citizens
COLLABORATION
Urbanisation
MULTI-CHANNEL
Digital Transformation
ACCESS
Smart Living
DISRUPTION
Betapreneurship
COMMUNITY
Social Capital
TRUST
Radical Openness
 	
  kjær
GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
	
  	
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GLOBAL
	
  	
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GLOBAL
CONCLUSION
Developing future concepts that offer meaning and value – at every level – is key to success in the 21st century >>>
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
Photo:IBMSmarterCitiescampaignbyOgilvy
 	
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GLOBAL
01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL
PLAN THE FUTURE - BOOK A LONDON WORKSHOP 	
  	
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GLOBAL
THE BOOK EXPLORES
- Key trend forecasting methods
- How to spot trends
- Using a Trend Toolkit
- How to create your own Trend Atlas
- Major trends to 2030+
- Future scenarios & tomorrow’s people
- Trend Management in action
- Industry case studies
alk@kjaer-global.com

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Digitale kundeoplevelser den 29. januar 2015 - Anne Lise Kjaer, Kjaer Global

  • 1.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL    kjær GLOBAL Screenshot:HumanFaceofBigDataBook NAVIGATING IN THE SMART SOCIETY Meet Tomorrow’s Global Citizens
  • 2.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL FamilyHolidayinNorway-Photo:HaraldBrekke Hyper-connectivity and over-consumption Mindfulness and meaningful experiences BALANCING COMPLEXITY SanFranciscoMuseumofModernArt-Rendering:Snøhetta
  • 3.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL Photo:SchoolofLifeLondon TalkhouseCoffee–Source:Brain’sCoffeeSpot THE CAPITAL ‘P’ IN LEADERSHIP IS PURPOSE Organisations need to rethink why they exist and why people should engage with them
  • 4.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL THE 4P BUSINESS MODEL Engaging with People and Planet – with a Purposeful ethos to match – leads to better performance RIGHT (Intuition & Vision = The Possibilist) LEFT (Facts & Logic = The Pragmatist) WholeBrainThinkingModel–KjaerGlobal© 1. SCIENTIFIC (Profit) 2. SOCIAL (People) 3. EMOTIONAL (Planet) 4. SPIRITUAL (Purpose) 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
  • 5.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL 4.SPIRITUAL3.EMOTIONAL2.SOCIAL1.SCIENTIFIC Foodie Culture Health = Wealth Good Cause Work/Life Balance Brand Engagement Glocalisation Public Policies Green Growth Climate Change Hyper Urbanisation Cultural Consumption Inclusive Design The Real Thing Intelligent Reduction Smart Living Rising Economies Happiness HuntingThe Good LifeMindfulness Social Capital QUALITY OF LIFE No Age Society Free-Range ParentsFamilies Digital Natives Female Factor Global Citizens Active Leisure Education 4.0 Clean Tech Cloud Intelligence The Global Brain Dialogue Driven The Big Society Thinking Cities Bio Revolution Creative Class BetapreneurshipCollaborative Communities Innovation Hubs Health Challenges Crowded Planet Bio Diversity Turbulent Markets Considered Consumption Resource Shortage One Planet Living Radical Openness Purpose Driven Leadership Soft Power Lifelong Learning Authentic Storytelling UNIVERSAL AWARENESS WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD ORGANISATIONS ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICSTECHNOLOGY COMMUNICATION SOCIAL STRUCTURES New Models Enoughism TREND ATLAS 2030+TREND ATLAS 2030+ 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC UNIVERSAL VALUES CARING ORGANISATIONS MEANINGFUL EXPERIENCES POLITICS & LEGISLATIONS ENVIRONMENT A BETTER WORLD QUALITY OF LIFE TECHNOLOGY ECONOMIC DRIVERS PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION POSITIVE WELLBEING    kjær GLOBAL
  • 6.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL GLOBAL SOCIETY DRIVERS * RADICAL OPENNESS * DIGITAL TRANSFORMATION * URBANISATION * SMART LIVING * GLOBAL CITIZENS * BETAPRENEURSHIP * SOCIAL CAPITAL * THE GOOD LIFE 2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC
  • 7.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL RADICAL OPENNESS - Total Transparency & Reputation Management Companies are well-placed to make a positive difference to people’s lives when they are transparent GEfinalist-BestFortune500BrandonSocialMedia2014 beyondtransparency.org
  • 8.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL DIGITAL TRANSFORMATION - Easy Access & Multi-Channel TescoHomePlusIKEAAugmentedRealityApp Digital transformation is not a destination but a journey in which technology is key to high performance AccentureInfographic:DigitalTransformation
  • 9.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL Cities are living, ‘intelligent systems’ fostering new behaviours, alliances and communities as they grow URBANISATION - Mega Cities & Real-time Solutions CitymapperBestApp2014
  • 10.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL ElectroluxSmartPlate Nest.com Smart technology will drive a better future, inviting people and businesses to collaborate for mutual benefit SMART LIVING - Internet of Everything (IoE) & Meaningful Analytics ConceptiWatch GoogleGlass
  • 11.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL GLOBAL CITIZENS - Hyper Mobility & Talent Rally The right talent is the most critical factor to innovation and business growth according to 97% of CEOs 1985-2010 GLOBAL WORKFORCE 2.0 2010-2020 GLOBAL WORKFORCE 3.0 Source:GlobalTalentRally,CIFS,2010
  • 12.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL BETAPRENEURSHIP - Disruptive Innovation & Creative Communities Entrepreneurship is key to personal autonomy, the welfare state, jobs, innovation and competitiveness www.ifixit.com
  • 13.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL Increasingly, design briefs and innovation concepts will evolve around new models incorporating the 4Ps SOCIAL CAPITAL – Circular Economy & Sharing Communities Source:thegreatrecovery.com2013 Photo:TowardsaSharingeconomy:CollaborativeConsumption,PublishedUK2011
  • 14.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL THE GOOD LIFE - Betterness & Authentic Storytelling Photo:TheSchoolofLifeLondon As we redefine ‘Quality of Life’, the conventional way of measuring success is being challenged
  • 15.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL CONNECTING THE DOTS ‘ME’ Drivers ‘WE’ Drivers GLOBAL SUSTAINERS INCLUSIVE VISIONARIES CREATIVE COLLABORATORS TECHNOLOGY OPTIMISERS THE 4Ps MindsetMap2014©KjaerGlobal People   Planet   Profit   Purpose   ENGAGEMENT The Good Life TRUST Radical Openness Emotional Touch PointsRational Touch Points MOBILITY Global Citizens COLLABORATION Urbanisation MULTI-CHANNEL Digital Transformation ACCESS Smart Living DISRUPTION Betapreneurship COMMUNITY Social Capital TRUST Radical Openness
  • 16.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL    kjær GLOBAL    kjær GLOBAL CONCLUSION Developing future concepts that offer meaning and value – at every level – is key to success in the 21st century >>> 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL Photo:IBMSmarterCitiescampaignbyOgilvy
  • 17.    kjær GLOBAL 01_2015 | HUSET MARKETING | DIGITAL CREATIVITY | ©KJAERGLOBAL PLAN THE FUTURE - BOOK A LONDON WORKSHOP    kjær GLOBAL THE BOOK EXPLORES - Key trend forecasting methods - How to spot trends - Using a Trend Toolkit - How to create your own Trend Atlas - Major trends to 2030+ - Future scenarios & tomorrow’s people - Trend Management in action - Industry case studies alk@kjaer-global.com