Tech is fundamentally changing the world around us at an exponential rate. Being at the forefront of the media business does not only mean adapting to survive, it means reinventing our core digital products. Rian Liebenberg, Chief Technology Officer from Schibsted Media Group talked about how a 177-year legacy company catches warp speed digitally and pushes the boundaries beyond transformation.

1. HOWTOREINVENT
THEMEDIABUSINESS
Rian Liebenberg
EVP Chief Technology Officer
Nordic Media Festival
12 May 2016

2. 2
@SchibstedGroup
@rianliebenberg

3. 3
@SchibstedGroup
@rianliebenberg

4. 4
ACCELERATEDINNOVATION
Rapid experimentation and
streamlined rollout of new
features and products
PERSONALIZEDPRODUCTS
Data-driven optimizations and
tailored user experiences
SCALEEFFICIENCIES
Common technology foundation
across geographies and services
@SchibstedGroup
@rianliebenberg
COMMONPLATFORMS
ENABLESEFFICIENCIESANDSUSTAINEDINNOVATION

5. 5
ASTRONGHISTORYOFINNOVATION&DISRUPTION
@SchibstedGroup
@rianliebenberg

6. 6
30countries | 200millionusers/month | 20billionpageviews/month
@SchibstedGroup
@rianliebenberg

7. 7
EMPOWERINGPEOPLEINTHEIRDAILYLIFE
@SchibstedGroup
@rianliebenberg

8. 1

9. 2

10. 3

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12. 8
schibsted.com/secondhandeffect #SECONDHANDEFFECT

13. 9
etc…
MEDIAHOUSES
etc…
MARKETPLACES
bomnegócio.com
compre e venda perto de você
etc…
GROWTH
@SchibstedGroup
@rianliebenberg

14. WEAREDEEPENINGOURFOUNDATION
10
PLATFORMS
1.PUBLISHING 2.MARKETPLACES
3.ADVERTISING
SCHIBSTEDPOTENTIALNEWPLATFORMS
COMPONENTS
IDENTITY
PAYMENT
EXPERIMENTATION
FRAUD
ENABLING
TECHNOLOGIES DATA&ANALYTICS INFRASTRUCTURE
END
PRODUCTS FUTUREPOTENTIALPRODUCTS
@SchibstedGroup
@rianliebenberg

15. 11
LEVERAGINGOURECOSYSTEMOFASSETS
TOESTABLISHDATAFOUNDATIONS
Stage 0:
Silos of
User Data
Stage 1:
Sums of
User Data
FEATURES
USERS
Stage 2:
Enriched
User Data
FEATURES
USERS
Stage 3:
Self Reinforcing
User Data
FEATURES
USERS
@SchibstedGroup
@rianliebenberg

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13
72,8
80,5
84,4
68,369,4
72,8
71,9
68,1
71,785,0
83,1
85,0
71,2
70,3
67,4
63,9
64,2
66,3
62,7
X Numbers in circles indicates Schibsted’s total reach per Norwegian county.
GEOGRAPHICUSERDATAINCREASESRELEVANCY
@SchibstedGroup
@rianliebenberg

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@SchibstedGroup
@rianliebenberg

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UNIQUEPOSITION:STRONGLOCALBRANDS
@SchibstedGroup
@rianliebenberg

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ADVERTISING=
GROWINGOPPORTUNITIES
0
2
4
6
8
10
0 5 10 15 20 25 30 35 40 45 50
Digital Ad Spend growth, share of Total Ad Spend and size (mUSD)
Italy
Spain
France
Norway
Sweden
Digital Ad Spend share of Total Ad Spend (2015, %) * Bubble size proportional to the Digital Ad Spend in 2015 in mUSD
Digital Ad Spend CAGR (’15-’19)
23%of Schibsted’s group revenues and
26%
of Online classifieds revenues
are from online ads
Source: eMarketer
@SchibstedGroup
@rianliebenberg

20. 16
THELOCALADMARKETS=LARGEOPPORTUNITIES
Source: ACNilsen, eMarketer, IRM, OANDA, Schibsted analysis
0,0
1,0
2,0
3,0
4,0
5,0
6,0
France Italy Spain Sweden Norway
SME advertising market (2015e)* Billion EUR
@SchibstedGroup
@rianliebenberg

21. 17
LEBONCOINLAUNCHING
SELFSERVESOLUTIONFORSME’S
Local Advertising
Leveraging hyper local targeting signals in
local markets
Benefit from Ad Serving and Forecasting
capabilities
Following success in France, continue
launching Local Ad Products in other key
markets throughout 2016
@SchibstedGroup
@rianliebenberg

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THEGLOBALPUBLISHINGCHALLENGE
BECOMECONTENTPROVIDERS
for Facebook and alike to reach a massive
audience, but hand over editorial and
financial accountability and freedom to
someone with a different mission.
REMAINRELEVANTASABRAND&DESTINATION
for your target audience - preserving
editorial and financial accountability and
freedom in fulfilling the publishing mission.
@SchibstedGroup
@rianliebenberg

23. Daily digital reach* in Norway
66 %
* Q2 2015, sources: TNS Gallup, Orvesto, internal figures
55 %
65 %
26
32
7

24. 350,000 visits / hour
visits per hour on average on mobile during
the first weekend of Paris terror attacks
150 000
300 000
450 000
600 000
19:00 21:00 23:00 01:00 03:00 05:00 07:00 09:00 11:00 13:00 15:00 17:00 19:00 21:00 23:00 01:00 03:00 05:00 07:00 09:00 11:00 13:00 15:00 17:00 19:00 21:00 23:00
0
150 000
300 000
450 000
600 000
19:00 21:00 23:00 01:00 03:00 05:00 07:00 09:00 11:00 13:00 15:00 17:00 19:00 21:00 23:00 01:00 03:00 05:00 07:00 09:00 11:00 13:00 15:00 17:00 19:00 21:00 23:00
22:00 - 00:00
1.4 M visits
FRI 13/11 SAT 14/11 SUN 15/11

25. 45% of people in Sweden learned about the Paris attack online first,
and of these Aftonbladet was by far the primary source.
29 %
4 %
6 %
6 %
22 %
34 %
Fastest
Other

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FIRST:CHANGEHOWWETHINK!
Reinvent broadcasting
journalism as deeply
personal journalism to
win the battle for user
engagement
1. Totally integrate the
newsroom with product
& tech to have any
chance at creating 1:1
(personal) journalism
2. Leave the old
competitive worldview
behind and unite as
publishers acting as a
collective force in the
fight for user
engagement
3.
@SchibstedGroup
@rianliebenberg

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SECONDLY:INVESTINPLATFORM&PRODUCTS
@SchibstedGroup
@rianliebenberg
PUBLISHING PLATFORM
DISTRIBUTION SUITE
Magic consumer
experiences built by
publishers’ product teams
and delivered by Schibsted
Publishing Platform.
MONETIZATION SUITE
Powerful tools empowering
the publishers to monetize
creation and distribution of
content with advertising
and user payment.
ADVERTISING PLATFORM, IDENTITY, PAYMENT, DATA & ANALYTICS ++
Schibsted Platforms, Platform Components & Enabling Technology
CREATION SUITE
Delightful tools
empowering individual
journalists and newsrooms
throughout the whole
publishing cycle.

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DISCOVER
Discover news, trends
and value in real time.
@SchibstedGroup
@rianliebenberg

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CREATE
Create engaging
stories for the consumer
with simplicity.
@SchibstedGroup
@rianliebenberg

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CURATE
Curate content to reach the
consumer in the right way at
the right time and place.
@SchibstedGroup
@rianliebenberg

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ENGAGE
Engage audience to
maximize reach, impact
and learning
@SchibstedGroup
@rianliebenberg

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OURLEAPOFFAITH
Build new global platforms that provide efficient and scalable products to Publishers,
Marketplaces and Advertisers; increase innovation opportunities and reduce time to
market
Position Schibsted to capture opportunities in the rapidly growing and evolving online
Advertising market - across Media Houses and Marketplaces
Leverage data by enabling Digital Ecosystems to provide accurate, relevant,
and personalised products and experiences for our Users
@SchibstedGroup
@rianliebenberg