How can you measure brand growth?
The definition of 'brand' isn’t something tangible, it lives inside the heads of its supporters. It’s why they choose your company over another, why they recommend you to their friends, why they recognize you amongst everything else that’s out there, it’s why they keep coming back to you. And all of these experiences are difficult to measure. Brand Growth Playbook outlines the ten key steps that will help you grow your brand, told by the brand marketers living it with Bynder.
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
Real-Time Marketing: The Ability to Leverage Now - WebinarRebecca Lieb
Webinar delivered on Feb. 27, 2014 outlining reatl-time marketing use cases, best practices, strategic and tactical preparation, based on the Altimeter Group research report of the same name.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
Real-Time Marketing: The Ability to Leverage Now - WebinarRebecca Lieb
Webinar delivered on Feb. 27, 2014 outlining reatl-time marketing use cases, best practices, strategic and tactical preparation, based on the Altimeter Group research report of the same name.
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
Rebecca Lieb shares findings from her recent research report on how content marketers should go about selecting content marketing tools. With input from 143 ecosystem contributors, we'll explore the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
Digital marketing for businesses whitepaper from The Room MarketingAlex Montalvo
The evolution of advertising mediums in recent years has transformed the
marketing landscape for businesses. The emergence of technology combined
with the launch of social media platforms has provided businesses with fresh and
newer opportunities to attract and convert their leads into customers
With the proliferation of e-Commerce platforms making it easier that ever to sell products online, it is increasingly difficult for brands to stand out.
In this week's webinar, Ogilvy Consulting's Pierre Kremer will take us through the retailing landscape and how brands can matter in e-Commerce.
Modern brands own their own infrastructure - their own means for reaching, interacting, servicing and selling to their customers. This is a deck we've been using at Zeus Jones to discuss and develop infrastructure for our clients' brands.
CIO’s are motivated to minimize risk, and CMOs are rewarded for big campaigns that land. These differing incentives make it difficult for a brand to bridge the gap and achieve a collaborative relationship between the two - and a good agency is responsible for mediating this relationship. Hear Isobar's co-CEO Geoff Cubitt discuss how an agency should approach the CIO/CMO relationship.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
Rebecca Lieb shares findings from her recent research report on how content marketers should go about selecting content marketing tools. With input from 143 ecosystem contributors, we'll explore the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
Digital marketing for businesses whitepaper from The Room MarketingAlex Montalvo
The evolution of advertising mediums in recent years has transformed the
marketing landscape for businesses. The emergence of technology combined
with the launch of social media platforms has provided businesses with fresh and
newer opportunities to attract and convert their leads into customers
With the proliferation of e-Commerce platforms making it easier that ever to sell products online, it is increasingly difficult for brands to stand out.
In this week's webinar, Ogilvy Consulting's Pierre Kremer will take us through the retailing landscape and how brands can matter in e-Commerce.
Modern brands own their own infrastructure - their own means for reaching, interacting, servicing and selling to their customers. This is a deck we've been using at Zeus Jones to discuss and develop infrastructure for our clients' brands.
CIO’s are motivated to minimize risk, and CMOs are rewarded for big campaigns that land. These differing incentives make it difficult for a brand to bridge the gap and achieve a collaborative relationship between the two - and a good agency is responsible for mediating this relationship. Hear Isobar's co-CEO Geoff Cubitt discuss how an agency should approach the CIO/CMO relationship.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
Social Media Command Center - What's the Point?Avinash Joshi
The Social Media Command Center helps brands create a social showcase, providing live details about what’s happening on social media. View your social campaigns, events, community, and more with visually engaging displays that highlight conversations, volume, sentiment, geographic hotspots, and a lot more.
Social Media Command Center - What's the Point?Avinash Joshi
All brands today need a social media command center. This deck talks about the use cases of social media command centers - the What of it and also covers a few of the successful ones with brief case studies.
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
6 Content Marketing Trends To Look Out For Beyond 2021PaulDonahue16
Content marketing plays a pivotal role in running a business. If you are a business owner, understanding the trends working well for other brands can help you achieve your business goals, such as generating leads, improving conversions, and increasing sales.
https://advdms.com/blog/6-content-marketing-trends-to-look-out-for-beyond-2021/
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Brands today have an unprecedented opportunity to engage with consumers in more and more meaningful ways. The media landscape has been transformed. The industry has fragmented, digital channels and platforms have proliferated, and social networks have created an expectation among consumers that brands will engage them directly. In such a climate, business and marketing leaders have rushed headlong into publishing—they’d be foolish to stay on the sidelines—but few brands have been successful. One of the major reasons brands fail at publishing is they lack the strategic vision, talent, process, and technical infrastructure required to support the ongoing creation of effective content.
This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Riwal customer story: How Riwal integrates digital solutions with Bynder to o...Bynder
See how aerial platform manufacturer Riwal optimizes customer experiences by seamlessly delivering documents, images, and manuals across all client-facing touchpoints
Pathfinder international customer story: How Pathfinder used Bynder to centra...Bynder
By getting the Pathfinder team on one centralized and easy-to-use digital asset management platform, Pathfinder's usability and access challenges were eliminated almost immediately.
Managing content is now crystal-clear throughout their global team, so anyone can find what they need, when they need it, without having to rely on an overburdened communications team to distribute assets.
The result? Pathfinder's visual brand story is fully communicated with Bynder as its backbone.
Omron Automation Americas customer story: How Omron creates a seamless conten...Bynder
Omron Automation Americas began a website and rebranding initiative, masterminded by their internal marketing teams, assisted by consultants at DEPT, and powered by the CMS platform SDL Tridion. There was only one thing missing—the right content!
Nordea customer story: How Nordea drives consistency and operates as one unif...Bynder
Operating in multiple markets, Nordea needed a solution that would help their team to work closer together and communicate a unified, unique, and consistent brand identity across all customer-related content.
Nationalmuseum Sweden customer story: How Nationalmuseum Sweden organizes hun...Bynder
By using an external server to manage their content, too much time was wasted having to back up images, apply metadata consistently, and keep it organized.
Not only that, but it was simply impossible to get any time, anywhere access to images as and when people needed it
Monotype customer story: How Moda Operandi improves content accessibility, us...Bynder
Before adopting Bynder, Monotype’s use of a somewhat outdated DAM system created three primary challenges: access, maintenance, and usability.
With a history rooted in acquisitions and expansion into new regions, employees were using legacy asset management systems that were difficult to access for new employees, which were challenging to navigate and impossible to maintain on a global scale.
LeasePlan Customer Story: How LeasePlan uses Bynder to find any asset, anytim...Bynder
LeasePlan’s previous DAM solution was becoming unfit for service as their brand, team, and marketing grew in both size and scope. It was almost impossible to keep track of users in the system, making it difficult to control how brand content was being used worldwide—a risk to both security and brand consistency. Now that LeasePlan employees have centralized content and campaign projects within Bynder, their global marketing operations are unified, controlled, and 100% on-brand.
By collaborating in one single space, there is much clearer oversight on the progress of campaigns, helping to reduce the bottlenecks and encourage clearer communication among its employees spread across its 32 regional teams worldwide.
Klarna Customer Story: How Klarna boosted their strong brand strategy with th...Bynder
With a strong focus on the Klarna brand to stand out against the competition, controlling and publicizing the brand consistently was a challenge with rapid company growth and distributed teams. This resulted in inconsistencies in brand presence across markets and a lack of visibility into what assets were in circulation.
innocent drinks customer story: How innocent drinks centralized their marketi...Bynder
As well as creating tasty thirst-quenching drinks, innocent has always relied on a small talented in-house creative team to craft all branding and marketing materials. However, as the company continued to grow internationally, safeguarding brand consistency became a big concern.
Following an expansion into various European markets back in the early 2000s, innocent drinks struggled to standardize the use of creative assets as more and more material was created, and subsequently saved in different locations by different team members.
A smart and secure way to store and share creative assets both internally and externally was much needed.
Five Guys customer story: How international expansion highlighted the growing...Bynder
In 2003 Five Guys began offering U.S. franchise opportunities and sold more than 300 stores in just 18 months. Fast forward to today and there are over 1,600 locations (1/3 company-owned and 2/3 franchisees) open in 19 countries and another 1,500 units in development worldwide.
This rapid growth and expansion worldwide created a need for one cloud-based system that would consolidate their assets, organize them in an easily searchable way, and give easy access to the asset library to employees across the globe.
They also needed a database that provided tracking so they could see who was using which assets and what was being done with them. They wanted a platform that could add expirations to assets and collections so when they would share files with the press they could only have access to them for a limited amount of time, making sure they wouldn’t use outdated assets.
EVBox Customer Story: How EVBox enables partners with Bynder's DAM platformBynder
Growing from a small team of 15 employees with few resellers and a couple hundred installation partners in 2015, to over 400 employees and thousands of partners in 2019, EVBox has experienced substantial growth in a short amount of time. As a young, ambitious, and forward-looking company, they needed to get a better grasp on how digital assets were being managed in order to scale their operations.
Prior to Bynder, all assets were managed internally via Google Drive and/or SharePoint, and with external partners, they mostly relied on email or WeTransfer to send documentation. Aside from the endless uploading, downloading, and sharing of assets, this created a lot of inconsistent messaging—such as different logos, colors and product descriptions—which compromised the team’s ability to position the brand in a professional manner.
The biggest business impact of these inefficiencies was the sharing of incorrect or outdated product information— something that often negatively impacted the end customer’s buying experience. Given EVBox’s unique use case, Bynder has been set up in a way that enables their global partner network to be as self- sufficient as possible—helping to drive partner enablement, internal education on EVBox’s products, and strong brand positioning.
Education First customer story: How Bynder helped Education First prepare for...Bynder
One of EF’s largest divisions, EF International Language Campuses (ILC), provides immersive language learning programs in 52 destinations around the globe. They are in the process of a digital transformation, focusing on improving efficiency and differentiating themselves from competitors.
EF promotes its products using high-quality imagery and videos, which it needs to be able to deliver consistently across multiple departments and hundreds of offices and schools worldwide. Accessibility and visibility on key resources was an area for improvement that, if addressed, could increase productivity and reduce the repetition of simple tasks.
Bynder became EF’s ‘central source of truth’ for resources, enabling quick access and clear visibility to the right content across multiple markets and departments while connecting with other vital tech tools—a huge leap forward for their digital transformation efforts.
de heus customer story: How de heus optimized their branding and marketing ef...Bynder
Since its inception over 100 years ago, it’s been a priority for De Heus to maintain its roots as a family-owned business, with the same vision, values, and culture that enabled the company to become a global top-12 feed supplier with over 6,000 employees worldwide.
Yet, its increasingly international focus during the last decade created new challenges for their global marketing team based in the Netherlands. With so many new business units coming under the De Heus brand in recent years, it’s made it challenging for the Dutch-based marketers to provide them with the latest brand materials while ensuring their brand identity was communicated consistently—whether that’s in Serbia or South Africa.
From using old logos to repetitive requests, there were real challenges that De Heus needed fixing to make sure their branding was fit for the rapid global growth they were experiencing.
Coolblue customer story: How Coolblue streamlines digital asset management wo...Bynder
Coolblue’s business goal of making customers happy rests on conveying their brand consistently and authentically at each and every customer touchpoint.
The Coolblue brand is a strategic asset, and the solutions they invest in to manage and grow the same must be equally modern, scalable and dynamic. The team saw an opportunity to streamline workflows/operations related to digital asset management, which triggered the hunt for a DAM.
Learn why brand management matters to marketers, creatives, and even the bean counters.
This original Dummies Book from Wiley explains in plain English how you can select and implement this important branding tool and how doing so will help set up your organization for success, no matter what today’s tech wizards dream up tomorrow.
Open this book and find:
How to prepare to purchase brand management software
Why you need to document and update brand management guidelines
How brand templates make content creators more productive
Why you need a brand library
How to manage creative workflows and reduce the time for approval cycles
Every brand has a story, and who better to tell that story than its own customers? These user stories—aka user-generated content—are critical to building a brand that customers can relate to and trust. Deploying them strategically across channels represents a huge opportunity to stand out from the noise. Watch the webinar here: https://event.webcasts.com/starthere.jsp?ei=1260295&tp_key=a938d415d7&sti=webinar_page
Snackable guide to growth hacking your digital ad and banner creationBynder
It shouldn't take hours to create digital ads and banners. Learn how you can growth hack your digital ad and banner creation with Bynder's Digital Templates solution. Empower the marketer and free the designer!
What is digital asset management for consumer packaged goodsBynder
Digital asset management (DAM) is transforming all industries, but none more than the consumer packaged goods space. Brands in this category typically have countless photos, logos, PDFs, sales materials, event assets, videos, presentations, as well as, different versions based on location and language. And don’t forget about version controls and limited time access for special events and announcements.
All of these assets need to be stored, organized and distributed both internally and to external vendors and partners. The best way to keep up with the never-ending onslaught of assets is with DAM.
The pace of content marketing is in-tents. But most organizations are missing a key piece of equipment necessary to survive in the marketing cycle wilderness.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
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Brand Growth Playbook
1. 1Step 1: Learn the value of your content
BRAND
GROWTH
PLAYBOOK
Key steps to ensure that your content and
brand grow as your business evolves.
GROWTH STORIES TOLD BY THE BRAND MARKETERS WHO ARE LIVING IT WITH BYNDER.
2. 2www.bynder.com
Brand growth can mean
many things.
• Brand awareness is
growing
• Business is growing
• Business is evolving
Even market leaders and iconic brands
need to shift and adapt to keep pace with
the changing tides of consumer behavior.
This means letting go of the old way of
doing things and exploring new strategies
and new ways of working.
Speed is essential. Everything today is
on-demand due to our insatiable need
for products via technology. Connected
homes with Amazon Alexa, food delivered
to wherever you are with Uber Eats,
buying stocks at your leisure with Acorns,
and the list goes on.
It’s not simply that consumer behavior has
changed. It’s that consumer technology has
dramatically and irreversibly changed the
minimum expectation we have for brands.
If your team is unable to meet today’s
24/7, on-demand consumer expectations,
it could be the difference between your
brand thriving or merely surviving.
ezCater, a company founded in 2007,
grew exponentially in the last 5 years
as they focused on global growth. They
understood the importance of brand
consistency so they invested in original,
authentic imagery over stock footage
so they could drive conversions on their
platform.
Then there’s King’s Hawaiian, a household
name in food and beverages. Founded in
1950, they took steps in 2019 to better align
their brand with the lifestyles of modern
consumers. This has enabled them to
stay competitive and become part of more
important moments in families’ lives.
Brand growth brings challenges in many
areas including content management,
external collaboration, and brand
consistency. Which brand growth
challenges are you facing and how can
you get ahead of them?
3. Table of contents
1. Know the value of your content now
—and its future value
2. Know your area of greatest opportunity
3. Know your brand vision
4. Future-proof your brand
5. Get your brand operations in order
6. Forego handcrafted for automated
7. Gather stakeholder requirements for tech
8. Validate
9. Pitch stakeholder requirements back to them,
leading with benefits
10. Invest
www.bynder.com 3
4. 4Step 1: Learn the value of your content
Content is a fundamental part of your brand. Your written content, imagery, videos, and audio
are among your most valuable business assets, helping your brand boost its visibility and cut
through the digital noise to create meaningful and repeatable connections with customers.
Content development needs to work for your brand, not against it. For maximum impact,
you not only need to bring it to market but you also need the ability to easily re-use and
distribute everything your team creates.
Companies like fashion platform Moda Operandi are increasingly ramping up their investment
in branded visual content. Bynder helps them take the stress out of managing their fast-
growing asset library, giving them back time to make their photos more creative and more
representative of their mission as a luxury brand. It also means they can keep their content
in step with emerging trends, which is crucial in the competitive fashion industry.
Growing your brand means finding new ways to approach your asset creation, consistency,
and approvals process. With a centralized content platform, stakeholders both inside and
outside your creative team can collaborate and access content on demand, meaning faster
time to market and increased efficiency for your organization and external partners.
Know the value of your content now—
and its future value
1
“Speed to market gives
Moda Operandi the
cutting edge, cementing
our brand as the go-to
site for what’s next in
fashion.”
- Kimberly Jauss,
Senior Editorial Retoucher/DAM Admin,
Moda Operandi
5. “Photography is a huge part of our brand.
All our collateral—from brochures to social media
posts— relies on powerful, emotive photography.
Without a system to filter and tag our thousands of
photos, we were only accessing a small percentage
of our entire library of images.”
- Maggie, Pathfinder International
5Step 1: Learn the value of your content
6. “Part of building a brand
is building that trust
with the brand. Our
imagery and videos are
a great way to build that
trust. The more assets
we have that we feel
really represent us or
represent what we do—
the better.”
- Michelle Boornazian,
Director of Marketing Communications,
ezCater
6Step 1: Learn the value of your content
Key takeaway
When you’re creating branded content, you need to first find out where your customers spend time online and build trust in
your brand. By starting with the outcome you want to achieve with your content you can work backwards and create the assets
that will attract your ideal customers.
7. 7Step 2: Identify area of greatest opportunity
When you’re looking for technology solutions to grow your brand, your area of greatest
opportunity may stem from your area of greatest need or frustration.
Know your area of greatest opportunity
2
8. Speed up time to content
Problem:
Companies continually face the challenge
of getting their content to market fast
enough to stay ahead of the competition.
If content is slow to find, approve, and
distribute across marketing channels, this
has a negative impact on sales and growth.
Solution:
Increasing the speed of the upstream
part of creative workflow allows for faster
review rounds and content approval. A
modern, comprehensive management
system allows internal teams and external
partners to find assets faster and share
them in the right format, meaning the
whole process becomes faster with on-
demand delivery.
Step 2: Identify area of greatest opportunity 8
9. 9Step 2: Identify area of greatest opportunity
“Before Bynder, we had a whole host of issues that made it
very difficult to work with digital assets. These included low
upload and download speeds. We couldn’t connect to our
previous platform from outside of the office. We couldn’t have
some of our external partners access our documents and really
collaborate in the management of our assets. We just needed
something that would help us live up to the expectations of this
new brand mantra which is ‘forever faster’.”
- Eduardo Gallegos,
Global Marketing Planning Manager,
PUMA
10. 10Step 2: Identify area of greatest opportunity
“We thought it would
be insanely helpful and
useful if we created a
repository of images and
brand assets that were
searchable and people
could find easily.”
- Michelle Boornazian,
Director of Marketing Communications,
ezCater
Gain control over your content
Problem:
Keeping control over the distribution of brand assets is critical to ensure consistency
of content and brand reputation. Many companies struggle with systems that allow
anyone and everyone to upload and access files, which frequently means old assets
get used, or current assets are used in the wrong way.
Sharing incorrect or outdated product information negatively impacts the end
customer’s buying experience, which has a trickle-down effect on the brand’s reputation.
Solution:
Smart digital asset management technology allows companies to keep control over
their content assets.
This ensures a better upload experience with mandatory tagging for easy tracking. It
also means that companies can ensure their content is visible/accessible to the right
people at the right time with flexible usage rights.
Ultimately, the current versions of brand assets can be accessed instantly for
integrations and projects/campaigns meaning faster time to market with minimal risk of
brand damage.
11. Turn creative process into creative progress and performance
Problem:
For busy companies that are growing fast, there can be too many projects in the approval
queue with no visibility into priority.
Even simple content that takes a couple of days to create can take months to find its way
to the front of the line, get approved, and get published. In fast-paced industries, this can
mean content is outdated before it even gets to market.
Solution:
Create visibility in the company workload. With the ability to prioritize requests, track
the status of asset approval, and see who’s responsible for pending tasks, companies
can experience faster and more constructive review cycles with greater transparency
across their organization and partner agencies.
71%
of customers saw a faster
approval process with Bynder
94%
of customers create assets
faster with Bynder
11Step 2: Identify area of greatest opportunity
Key takeaway
What are the greatest pain points around content creation and distribution?
Which of these situations resonates the most with your team? You don’t need to
tackle everything at once, just focus on the number one challenge that stands in
the way of scaling and greater efficiency. You’ll be pleasantly surprised at how
the small wins lead to bigger wins!
12. 12Step 3: Determine brand vision
Your company has a brand vision and a slogan, but what’s your vision for content when
that vision is rapidly becoming a reality? How will you execute your content, and how will
it align with your brand and relate to customer engagement across digital channels?
Having a firm vision of how your content will be created and distributed in terms of
messaging, marketing, and objectives is a key part of your growth roadmap. Will you
be relying on your website, paid campaigns, or social media to get your content to your
customers? What implications does that have on your tech stack?
Marketers are more reliant on social media than ever, but 65% feel that frequent
algorithm changes are a major threat to online brand engagement.
Most algorithm changes are made to improve the user experience, so they work in favor
of companies that have a healthy content strategy that’s engaging and increases the
value that users get from the platform.
Vision
3
“Optimization has
always been in our
DNA. Within the
brand team, we saw a
major opportunity to
streamline the way we
worked with branded
content and digital
assets.”
- Thierry van Keeken,
Visual Brand Boss,
Coolblue
13. 13
Key takeaway
Having a vision and strategy for your content creation is important. But even more important is knowing how well your content
will be organized, defined, and executed upon once your vision and strategy take flight.
Step 3: Determine brand vision
For companies like EVBox, building and
maintaining their brand as they expand
their global footprint means aligning this
growth with their brand story and the value-
added content they create for consumers.
“Creating a consistent brand story is
extremely important” - EVBox
66% of marketing decision-makers say they
will be investing more in creating branded
visual content than they did in 2018 to help
them increase engagement and stand out
from competitors.
Investing in targeted, personalized content
to enhance the customer experience across
channels such as emails, loyalty programs,
and e-commerce stores can all give your
brand a competitive edge.
14. 14Step 4: Future-proof your brand
When it comes to marketing, you can’t predict the future. What you can do is make
smart choices that work hard to future-proof your brand.
Messaging and visuals
Netflix has never had to rebrand to a new name because even before they dominated
content streaming their name suggested it. That’s future-proofing. They did, however,
have to change their logo set in 2016 to adapt to social channels and app stores. Every
brand at some point needs to reshape, rethink, or refresh how its communicated to
the world, but ideally, this only occurs every 18-24 months, and future-proofing visuals,
messaging, and content management helps achieve that.
Future-proof your brand
4
15. “Branding consistency helps us create more brand equity
across the globe. People recognize our brand—and having
the right people, processes and technology in place enable
that global brand recognition.”
- Molly Catalano,
VP of Marketing & Communications,
Five Guys
15Step 4: Future-proof your brand
16. 16Step 4: Future-proof your brand
“One of the most important parts of being a leader is
to remove walls for our people so that they can move
fast and do their job the best that they can. A lot of
times, especially in today’s world, that means finding
technologies that help. So something like Bynder is
one of those tools that has really helped my team and
my people.”
- Michelle Boornazian,
Director of Marketing Communications,
ezCater
Tech stack
Thinking about building the right tech stack for your company means you need
to visualize what scaling your company will look like, and then align this to your
marketing roadmap. You need to choose tech platforms that are built to scale with
you and align with your brand growth ambitions.
17. Expansion
Brand growth brings with it the challenge of expanding into new markets.
Your infrastructure needs to be ready to expand alongside this. If you’re looking to
move into new geographic territories or audience demographics, your company will
face the pressure of creating and distributing localized and/or personalized content
as part of your marketing efforts.
How future-proof are your existing systems when you look at your own brand
growth goals?
“At EVBox, we have a motto that everything we do and decide must be international,
scalable and future-proof. When looking for a DAM, we chose Bynder simply
because it fits this criteria.”
- EVBox
“Bynder is future-proof
because its features and
integrations are always
evolving.”
- Hugo Pereira,
VP of Growth & Strategy,
EVBox
Key takeaway
Future-proofing your brand for sustainable growth means ensuring your brand
identity, your technologies, and your operations are capable of expanding and
evolving alongside your business.
Step 4: Future-proof your brand 17
18. “We wanted something that would make people excited—
something that could represent the brand we wanted to be,
and scale with the demands of a growing company, without
becoming quickly outdated.”
- Addy Procter,
Product Marketing Specialist,
Monotype
18Step 4: Future-proof your brand
19. 19Step 5: Get brand operations in order
There’s a point in every business where progress overtakes your current systems, and
when that happens you need to get your operations in order to smooth the way for
growth.
It might be that your company headcount has increased, or there’s been a change in
marketing leadership and direction. Perhaps you are bringing all creative in-house,
or perhaps you just signed some agency partnerships to outsource production of key
content. These are macro signals that trickle down to how your projects are approved
and get to market on time and on-brand. If excess time is taken for every little dynamic
within your operations, there’s a risk that your tech and processes are mismatched,
and the customer experience will suffer as a result.
Plant-based food company Alpro found themselves struggling to manage and store
their digital assets as they grew, resulting in wasted time and money.
Get your operations in order
5
“Before Bynder, there
were no clear rules about
managing assets, and
we didn’t have enough
space for everything.
With files stored all over
the place, we lost a lot
of time searching and
forwarding images.”
- Alpro
20. With multiple stakeholders and agency partners demanding assets for campaigns
and marketing, Alpro realized they needed a more powerful solution. Choosing Bynder
was a no-brainer, offering unlimited storage space, secure, flexible access rights and
instant sharing of content for internal and external parties.
No matter if your content and assets are managed in-house or by an agency, they need
to be easily accessed to ensure the fastest time to market.
Your company might also look at hiring a brand producer or a content manager as it
grows. It doesn’t need to be a trained “DAM Manager” but it does need to be a single
driver of content production and governance for your brand.
“We didn’t have a single
central repository for all
our documentation and
datasheets, manuals and
everything. These assets
were stored all over—
in a Lotus PDF library,
network servers, Box or
Dropbox accounts.”
- Dan Lauer,
Web content specialist,
Omron
Key takeaway
Successful brand growth means your operations need to be in order to ensure
efficient creation, distribution, and control over your most important brand assets.
Step 5: Get brand operations in order 20
21. “It’s not [just] about the technology. This was a bit of a
change for Britvic in relation to not only processes but
obviously having a champion network, how we work with our
agencies on our assets so there were many different elements
that we needed to involve from a Britvic point of view.”
- Jonathan Ansell,
Digital Marketing Ops Leader,
Britvic
21Step 5: Get brand operations in order
22. 22Step 6: Automate
Teams love doing things manually when they’re small. This keeps costs down and
means everyone has their finger on the pulse of exactly what’s happening in the
business. This “handcrafted” approach is woven into the brand and likely contributed
to its success. But how does that unique approach continue to scale?
Every brand and team outgrows this handcrafted approach. Brands do things that
don’t scale when they start out, but this can quickly become too much to manage. If
your company has reached this point, you need to identify the areas of your business
that will scale. As your business grows—your marketing maturity needs to keep up.
While you may have no immediate problems, it’s important to have systems in place
that can deal with any brand growth issues that might be just around the corner.
Ask yourself: where could we introduce a self-serve system where right now it still
requires a human touch?
Forego handcrafted for automated
6
23. Online catering marketplace, ezCater, faced a rapid global expansion in 2018. It was
critical that they had foundational tech in place to manage their content assets and
prepare for what lay ahead.
“Before it was just kind of manual. Going through a Google Drive where there was no
naming convention, so you couldn’t really search anything—you just hope for the best.”
- Michelle Boornazian, Director of Marketing Communications at ezCater
Putting Bynder in place was a strategic move that enabled ezCater to better control
their brand in this high-growth phase, and gave their organization a central place to
create and access approved digital content.
“Bynder gave us the perfect space to grow into. We needed something for a marketing
team at a growing company. And I think it was exactly the right size and functionality
for what we needed.”
- Michelle Boornazian, Director of Marketing Communications at ezCater
“We wanted something
that would make people
excited – something
that could represent the
brand we wanted to
be, and scale with the
demands of a growing
company, without
becoming quickly
outdated.”
- Addy Procter,
Product Marketing Specialist,
Monotype
Key takeaway
If your company is heading towards a phase of expansion and brand growth,
manual systems won’t be enough. Finding the right technology allows you to
maintain that branded and handcrafted approach to quality, but in a much more
automated fashion, giving you the runway to grow alongside the business.
23Step 6: Automate
24. 24Step 7: Gather requirements
Your vision of your future brand, content, and operations will influence your tech
requirements. And it’s a team effort that must consider cross-functional stakeholders;
part of knowing how you’ll reach your future state is knowing who’s going to help get you
there.
Most successful requirements gathering exercises start with the simple question:
what do you want the system to do? Chances are this will yield a laundry list of desired
capabilities, but from there you’re able to see the common threads and understand what
is a must-have and what is a nice-to-have.
Gather stakeholder requirements for tech
7
25. “We gathered our internal stakeholders but also external
stakeholders, which are various teams in marketing.
We got our team’s buy-in: what do we want to pitch to
stakeholders? Then we got stakeholders buy-in: what do
you feel like you need in this tool to get from us?”
- Zendesk creative team
25Step 7: Gather requirements
26. In a recent study, 93.8% of companies felt it was important to invest in emerging
technology to improve customer experience and engagement. Having a digital asset
management solution as part of the tech stack was seen as a reliable investment that
helped companies grow while aligning with their brand identity.
Identifying the “right tech” to serve as an extension of your brand is one of the
biggest challenges your company will face as it looks towards the future. When you’re
gathering stakeholder requirements for new technology, you need to ask key questions
before you invest.
Such as:
• What will you need your tech solution to do?
• What functions within your brand will this solution be servicing: brand, product,
campaign, sales, demand generation, communications? Typically it starts with
1-2 and grows over time to encompass all.
• What will make life easier for your internal team and external partners?
• What will get our content to market faster and to more channels/markets?
• What will a successful outcome look like for your team?
“Although Bynder was
more of a challenger in
our pre-selection of a
DAM provider, I’m very
happy that this project
ended with us choosing
its solution, as users
have adopted the tool
very quickly.”
- Groupe SEB
Step 7: Gather requirements 26
27. “We wanted something
that would work in
Dubai as well as it does
in Kansas. That’s what
we wanted in a DAM.”
- Lauren Lewis,
Director of Marketing & Communications,
Five Guys
What are we hoping to
accomplish with this site?
How will we implement it
with no developers?
How will we put our brand
stamp on this thing?
Who gets
access?
Should this be our source of
truth for all things brand?
How will we keep things up
to date?
What if people find the
thing they need, but need
certain edits?
Should we include
rules?
Questions to ask before we began the DAM search
Key takeaway
The growing number of tech solutions on the market is overwhelming. Your company needs to ensure its tech investments
are reliable and aligned with both the needs of your organization and your brand identity. The best way to start is by asking:
what do you need in order to work with assets more effectively?
27Step 7: Gather requirements
28. 28Step 8: Validate
Validating stakeholder requirements and user journeys can be tricky. Do you research
new tech yourself, or with the help of consultants?
Whichever route you decide on, you need to use your requirements as a litmus test and
break down your company requirements into must-have and nice-to-have features.
All DAM vendors offer different features that align with different growth paths, and it’s
important that you can communicate and validate the features that are most important
to your company. Beyond DAM, there are hundreds of products that cater to specific
needs in content management and creative production, but nothing centralizes and
streamlines all marketing content like a robust DAM.
In the cases of EVBox and Omron Automation, it was essential that they both found a
digital asset management system that integrated with their existing tools to enable
growth and save time.
Validate requirements against solutions
8
“We are really focusing
on integrating Bynder
with key tools to save
time, enable continuous
optimization of assets,
and reduce the amount
of tools that people need
to switch between.”
- EVBox
29. “One of the biggest drivers during our vendor selection
process was the fact that Bynder had the out of the box
API connection to SDL Tridion. We ultimately ended up
selecting Bynder as our digital asset management tool
to power all of the assets on our website.”
- Omron Automation
29Step 8: Validate
30. Innocent drinks needed to revolutionize the way their teams managed, stored, and
shared their creative. With Bynder, they were able to save valuable time searching and
sharing content which streamlined their entire creative process.
“Rather than our users trawl through the network searching for whatever dark place
creative had saved images, users can easily search and download whatever they want,
whenever they want.”
- innocent drinks
Every brand faces its own challenges when it comes to storing and sharing content.
Using those challenges as fuel and inspiration for ideal future state user journeys will
help narrow down the search and should produce a winner that will help your brand
grow quickly and confidently.
“We’ve turned what
was an outdated and
uninspiring digital asset
management process
into something that
the entire company can
rally around and are
excited to use as a part
of their daily workflow.”
- Monotype
Step 8: Validate 30
Key takeaway
No matter which solution you and your company’s stakeholders decide on, it’s
critical that you never take your eye off the original vision for what your content
needs to achieve in the future.
31. 31Step 9: Present the solutions and benefits
When you’re looking at getting stakeholder approval for a DAM system, it really is a
marketing effort internally. You need to know your audience and know the benefits for
each segment. As with any major tech investment, you need to showcase how this will
start with a core group of users and has the potential to grow into a company-wide
tool that benefits everybody. This will ensure you have the highest chance of securing
budget and buy-in.
Pitch the stakeholder requirements
back to them, leading with solutions
and benefits
9
32. When Sofar Sounds were searching for a solution to their growth challenges, they
looked at the key issues they needed to solve and how that aligned with each internal
department. This enabled them to pitch the strengths of Bynder’s DAM to individual
teams:
• Asset control (to the content team)
• Security (to IT and management)
• Localization ( to revenue positions in local marketing/sales)
• Endless possibilities with the API (web development and product team)
“The Bynder system
is so self-explanatory
that our team is always
comfortable using
it, and we trust that
our assets are always
stored safely.”
- Stefanie Cools,
Management Assistant,
Alpro
Once they’d broken down the user journey for each team, it was a “really easy
internal sell” to get a yes to the new system.
With more efficient workflows, centralized assets, and a better user experience,
Sofar Sounds have been able to scale and innovate without compromising on content
quality or brand standards.
32Step 9: Present the solutions and benefits
Key takeaway
Getting stakeholder buy-in means you need to focus on driving home the specific
benefits for each department, in their own language, and showcase how they will
improve workflows for every team member.
33. 33Step 1: Learn the value of your content
“Bynder has provided us with a place to visually see
our vast array of assets, increasing their usage and, in
turn, their ROI per use. We are also more easily able to
share assets internally to support our global team and
third parties such as retailers and media.”
- Sarah Bartholomew,
GM Marketing,
Mons Royale
33Step 9: Present the solutions and benefits
34. 34Step 10: Invest
Even the blue-chip brands only have so many resources when it comes to investing in
brand impact. The previous brand growth steps will help you narrow down where those
opportunities and investments exist so you can increase your creative output without
breaking your brand...or your budget.
Wherever the opportunities for change and growth may be in your organization, the most
important factor is investing in the right technology so you can see a rapid return on your
investment.
Global fitness brand Nautilus chose to invest in digital asset management to help them
with numerous growth challenges.
“Prior to using Bynder our team was faced with many challenges. Mainly, all of our asset
archive was stored on an unsupported network drive that was difficult to keep organized,
impossible to search, and accessible only to designers in our company building.”
When current systems fail under the pressure of company growth, it’s time to look at the
ways your organization creates, shares, and manages its assets. You also need to ensure
that any new technology investments will be easily and enthusiastically adopted by your
team and partners.
Invest
10
“The ease of use of the
platform, the simplicity,
it’s really a no-brainer.”
- Syngenta
35. 35Step 1: Learn the value of your content
“The ROI of Bynder is seen in the time it saves us, the increased
number of assets in circulation, and the improved productivity
of our design operations.”
- Michael Robinson,
Creative Director,
Nautilus
35Step 10: Invest
36. 36
Key takeaway
Investing in foundational systems for brand growth can feel like a big step for any
company. The most important thing to keep in mind is whether your technology
investment solves the real challenges that your brand is facing and whether it can
be easily adopted across your organization. The keys, in summation, are:
• Plan out content and its impact on business
• Envision the road ahead and how automation gets you there
• Understand stakeholder needs and user journeys
• Validate, invest, and implement!
“Centrally, we estimate that the Bynder solution has
already saved us 10% of a full-time equivalent (FTE).”
- Claude Zennaro, IT DAM Project Manager, Groupe SEB
Byndie Bot
Byndie Bot
Hi there!
Thanks for reading the Brand
Growth Playbook!
Now that you've read the 10
steps, we'd like to hear what
you have to say! So tell us,
what's your biggest hurdle
when it comes to content
creation and governance?
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