OzLINK provides a solution for retailers to efficiently ship point-of-purchase promotional materials (POP) to thousands of stores for new product launches. The tool allows transportation analysts at companies like Lowe's and a large mobile phone retailer to batch rate shipments, track shipments, and validate addresses directly from Excel spreadsheets. This ensures accurate shipping costs, up-to-date tracking of all shipments with minimal effort, and more control over outsourced fulfillment. Using OzLINK results in optimized costs and delivery times for retailers' POP materials shipping needs.