Amplitude is excited to announce a new 2018 invite-only event series, The Product Round-table. These Round-tables are a series of events tailored to the modern product executive. Each Round-table will feature a lightning talk from an industry leader followed by a discussion around what it means to be a product leader today and how a company’s digital product is its competitive advantage.

2. Engineer
VC
Sandhya Hegde
Director of Product, Amplitude
Founder
Path to product

3. 5M APPs
0.01% survival rate

4. Lower barriers to
entry
Explosion in product
choice & noise
Customer experience
is paramount
Product is the best
competitive advantage
Amplitude | Product led companies are winning

6. changing the
RULES

7. DISLIKE

8. YOU
ARE
HERE
Zetabytes
Mining data for gold

9. PRODUCT-
LED?

10. “Amazon’s financial
performance for the next
few quarters is already
sealed.
The investments we are
making in product right
now will drive how we
perform in 2019 and
after”
- Jeff Bezos

11. How do Product-led companies operate?

12. Impact the CEO
cares about
Product Inputs
NEW Redesign
Engage
Retain Convert
Purchase

13. North
Star
Statement of Product Vision & Strategy
Key Metric(s) representing current strategy

14. Impact the CEO
cares about
Product Inputs
NEW Redesign
Engage
Retain Convert
Purchase
Product Analytics
North
Star

15. NORTH STAR
leading indicator of future
success

16. What
game
are you
playing?

17. attention transaction productivity

18. Define the game you’re playing
Build community
& bring the
world closer
together
attention
Be the best
global
entertainment
distribution
service
Total time spent
actively
engaging with
feed
# of Subscribers
watching > 50
hrs of content
per month
Vision Hypothetical North Star
Examples are illustrative

19. Define the game you’re playing
transaction
A place where
people can come
to find and
discover
anything they
might want to
buy online
Saving people
money so they
can live better
Purchases per
prime subscriber
Avg Revenue per
visit
Vision Hypothetical North Star
Examples are illustrative

20. Define the game you’re playing
productivity
#1 CRM
Platform
(bringing AI to
enterprises)
Help product
teams execute
on their vision
Records created
per account
Weekly querying
users
Vision Hypothetical North Star
Examples are illustrative

21. You Make
What You
Measure

22. PRODUCT ORG
how the product org and
customer journeys drive the north
star

23. North
Star
Step 1: Set the right North Star to drive future impact
Product Analytics

24. NEW Redesign
Engage
Retain Convert
Purchase
North
Star
Step 2: Align product org to the drivers of the north star
Product Analytics

25. Product org and metrics can map to your user’s journey
North
Star
Journey New/Returning
Users
Current
Users
Power
Users
Long term Retained
Users

26. = Breadth
How many active users are taking this action?
North
Star
Frequencyx
How often does
each user engage?
Efficiencyx
How fast do
they succeed?
Depthx
What’s their depth of engagement?
New/Returning
Users
Current
Users
Power
Users
Happy & Retained
Users
Product org and metrics can map to your user’s journey
Journey

27. Example: Grocery Delivery Company
Breadth Depth Frequency Efficiencyx x x
# Items
within
Order
# Orders
Completed
% Items
Delivered
within time
ML Algorithm
Customer chat
Flash Sales
Notifications
Stock mgt
Recommendations
Shopping Lists
Discount Coupons
New Signups
Express Trials
Trial Conversion
# Users
Placing
Orders
Grocery
items
Received

28. PM is the
New GM

29. Build Better
Products
Questions?
sandhya@amplitude.com