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Any Research is Better Than No Research

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Talk about UX Guerrilla Research, showing some examples, steps and suggestions presented at 2nd Edition of UX Talk IXDA Belo Horizonte

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Any Research is Better Than No Research

  1. 1. ANY RESEARCH IS BETTER THAN NO RESEARCH V I V I A N E D E LV E Q U I O
  2. 2. Nicetomeetyou! V I V I A N E D E LV E Q U I O
  3. 3. RESEARCH AND INNOVATION ON MARKET PRODUCT SOFTWARE DEVELOPMENT instituto eldorado samsung globo.com V I V I A N E D E LV E Q U I O
  4. 4. G L O B O S A T P L A Y B AGORA NO MULTISHOW Treme Treme Belmiro na mira globo.com V I V I A N E D E LV E Q U I O
  5. 5. S E C T I O N 1 V I V I A N E D E LV E Q U I O
  6. 6. V I V I A N E D E LV E Q U I O
  7. 7. “What if we found ourselves building something that nobody wanted? In that case, what did it matter if we did it on time and on budget? EricRies, Americanentrepreneur,bloggerandauthorofTheLeanStartup V I V I A N E D E LV E Q U I O
  8. 8. zerousersgive zeroinsights.” “Themoststrikingtruthofthecurveisthat “WHY YOU ONLY NEED TO TEST WITH 5 USERS” usabilityproblemsfound NUMBER OF TEST USERS N/N GROUP RESEARCH | MARCH 2000 H T T P S : // W W W. N N G R O U P.C O M /A RT I C L ES/ W H Y-YO U - O N LY- N E E D -TO -T EST-W I T H - 5 - U S E R S/
  9. 9. • Lack of UCD culture? • $? • Researchers? • Results Report? • Time? “Youmustresearch” but… V I V I A N E D E LV E Q U I O
  10. 10. V I V I A N E D E LV E Q U I O
  11. 11. “Guerrilla methods are faster, less expensive, less rigorous versions of their non-guerrilla cousins. They offer an acceptable trade-off between rigor and cost effective techniques" ToddWarfelandRussUnger, AuthorsofGuerrillaUXResearchMethods V I V I A N E D E LV E Q U I O
  12. 12. “Many of our current ethnographic methods were once considered guerrilla” GinnyRedish, authorofUserandTaskAnalysisforInterfaceDesign V I V I A N E D E LV E Q U I O
  13. 13. Using Guerrilla Methods V I V I A N E D E LV E Q U I O
  14. 14. V I V I A N E D E LV E Q U I O
  15. 15. V I V I A N E D E LV E Q U I O
  16. 16. V I V I A N E D E LV E Q U I O
  17. 17. Plan U S I N G G U E R R I L L A M E T H O D S V I V I A N E D E LV E Q U I O
  18. 18. V I V I A N E D E LV E Q U I O YOUR GOALS
  19. 19. V I V I A N E D E LV E Q U I O YOUR GOALS THE PEOPLE YOU WILL TALK TO
  20. 20. V I V I A N E D E LV E Q U I O YOUR GOALS THE PEOPLE YOU WILL TALK TO HOW TO FIND OUT
  21. 21. V I V I A N E D E LV E Q U I O HOW TO FIND OUT
  22. 22. V I V I A N E D E LV E Q U I O HOW TO FIND OUT
  23. 23. V I V I A N E D E LV E Q U I O HOW TO FIND OUT
  24. 24. V I V I A N E D E LV E Q U I O HOW TO FIND OUT YOUR GOALS THE PEOPLE YOU WILL TALK TO
  25. 25. V I V I A N E D E LV E Q U I O HOW TO FIND OUT HOW TO INTRODUCE YOURSELF YOUR GOALS THE PEOPLE YOU WILL TALK TO
  26. 26. Execute U S I N G G U E R R I L L A M E T H O D S V I V I A N E D E LV E Q U I O
  27. 27. V I V I A N E D E LV E Q U I O TEST THE RESEARCH
  28. 28. V I V I A N E D E LV E Q U I O FIND USERS TEST THE RESEARCH
  29. 29. Personalnetwork Facebook . Instagram . WhatsApp Family . Friends . Church . Book Club Network of project team members FIND USERS V I V I A N E D E LV E Q U I O
  30. 30. PublicSpaces Public Institution . Ticket Row Shopping Center . Squares . Street Subway . Bus . Car Pool FIND USERS V I V I A N E D E LV E Q U I O
  31. 31. V I V I A N E D E LV E Q U I O FIND USERS TEST THE RESEARCH
  32. 32. V I V I A N E D E LV E Q U I O FIND USERS JUST DO IT TEST THE RESEARCH
  33. 33. Butremember… Don’t lead the user Can anyone help you? You may have a surprise JUST DO IT Ask for recording
  34. 34. Report U S I N G G U E R R I L L A M E T H O D S V I V I A N E D E LV E Q U I O
  35. 35. V I V I A N E D E LV E Q U I O ORGANIZE YOUR FINDINGS
  36. 36. V I V I A N E D E LV E Q U I O REGISTER PROCESS AND OUTPUTS ORGANIZE YOUR FINDINGS
  37. 37. V I V I A N E D E LV E Q U I O REGISTER PROCESS AND OUTPUTS SHARE AS MUCH AS YOU CAN ORGANIZE YOUR FINDINGS
  38. 38. V I V I A N E D E LV E Q U I O
  39. 39. V I V I A N E D E LV E Q U I O “Da mesma forma que um motorista não está no trânsito, ele é o trânsito; * R E L ATÓ R I O “ D E F I N E UX " | C O N S U LTO R I A N O O N E * “The same way that you are not stuck in traffic, you are traffic;”
  40. 40. Um profissional de UX não está no mercado, ele é o mercado.”* V I V I A N E D E LV E Q U I O R E L ATÓ R I O “ D E F I N E UX " | C O N S U LTO R I A N O O N E “Da mesma forma que um motorista não está no trânsito, ele é o trânsito; * “The same way that you are not stuck in traffic, you are traffic; A UX professional is not in the job market, he/she is the job market,”
  41. 41. VivianeDelvequio www.viviane.work
  42. 42. “ W H Y YO U O N LY N E E D TO T E ST W I T H 5 U S E R S” H T T P S : // W W W. N N G R O U P.C O M /A RT I C L ES/ W H Y-YO U - O N LY- N E E D -TO -T EST-W I T H - 5 - U S E R S/ D E S I G N S E N TA D O N O U S UÁ R I O H T T P: // W W W.U P DAT EO R D I E .C O M /2 01 7/0 6/1 6/O - D ES I G N - S E N TA D O - N O - U S UA R I O/ D E F I N E U X BY N O O N E H T T P: // D E F I N E UX .C C/ I D EO M E T H O D CA R D S H T T P S : // W W W. I D EO.C O M / P O ST/ M E T H O D - CA R D S Ladybug Cover https://unsplash.com/@glencarrie Ideo Method Cards @MarkolfZimmer Meeting room last image https://unsplash.com/@helloquence Others Personal archive W E B R E F E R E N C E S I M A G E S

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