An accomplished growth advisor who has held executive roles at such companies as Friend.ly, Facebook, and Uber, Ed Baker is extremely familiar with the concept of “going viral.”

1. COMMON
CHARACTERISTIC
S OFVIRAL
CONTENT
Ed Baker

2. Introduction
■ An accomplished growth advisor who has held executive roles at such
companies as Friend.ly, Facebook, and Uber, Ed Baker is extremely
familiar with the concept of “going viral.”
One of the common characteristics of viral content is that it evokes strong
emotions.These emotions may be positive or negative, but content that
evokes positive emotions such as awe or excitement is shared more often
than that which elicits negative emotions like anger. Either way, viral
content doesn’t leave its audiences feeling lukewarm about the content
they are watching.
Viral content is also easily shared via social media or word of mouth. By
sharing viral content, audience members are responsible for marketing the
content and facilitating its growth in popularity. Moreover, viral content is
easy to read and understand.

3. Viral Content
■ This helps it appeal to a wider audience since more people are
able to digest it.Without these simple characteristics, content
is much less likely to go viral.
Another characteristic of viral content is that it is practical.
Content that has no purpose will likely not be shared because
there’s no reason to do so.Typically, people like sharing content
that helps others, promotes self-development, or is helpful to
the sharer and receiver alike.