Skip to main content
UploadLanguage (EN)Support
BusinessMobileSocial MediaMarketingTechnologyArt & PhotosCareerDesignEducationPresentations & Public SpeakingGovernment & NonprofitHealthcareInternetLawLeadership & ManagementAutomotiveEngineeringSoftwareRecruiting & HRRetailSalesServicesScienceSmall Business & EntrepreneurshipFoodEnvironmentEconomy & FinanceData & AnalyticsInvestor RelationsSportsSpiritualNews & PoliticsTravelSelf ImprovementReal EstateEntertainment & HumorHealth & MedicineDevices & HardwareLifestyle
Market Me Social - Jonathan Saar, profile picture
Uploaded byMarket Me Social - Jonathan Saar
PPTX, PDF1,471 views

Using Social Media to Build Social Capital

This document discusses using social media, especially Facebook, to build social capital. It emphasizes consistent, valuable engagement with followers through creative posts, addressing issues openly, thanking residents, and featuring residents. Insights and new Facebook features can enhance engagement. Blogging builds deeper connections if it tells stories with calls to action. Partner marketing and asking questions are also discussed. The key is planning strategic engagement across digital tools to facilitate community and reduce conflicts through positive interactions.

Technology◦Business◦
Downloaded 12 times
Using Social Media to Build Social Capital
Challenges of Digital CommunicationEver Feel Like You are Talking to a Brick Wall?
Lack of Face to Face
What Do You Lose out on when there is no Face to Face?
Body Language is Gone
Bring the noise!!!
How does our sight and hearing affect our Trust?
Establishing the Trust FactorConsistent Posting Whether It’s Facebook, Twitter, Blogs etcResearching Content that is actually useful to your networkPunctuality in Responding to Fan FeedbackBe quick to show commendation and thankfulness to your networkReliable and Valuable Partnership Marketing
Mental Challenge of Bridging the Gap Between Face to Face and Digital
Using Facebook to Build Social CapitalGoal-create plenty of positive interactions to offset negative eventsIdentify Your Brand Advocates and Encourage Their InfluenceExplore different times of day and days of week to establish when your audience is engagingThere is no one size fits all when it comes to using Facebook—Why is that?Use tools like HyperAlerts to monitor feedback on your pages and others
Get Past the Boring Status UpdatesCome check out the poolFresh baked cookies!!Remember your rent is dueNow leasingThe pool is closedLease specials
Be Creative!!Use local sports hypeVS
Be Creative!!Opinions on TV showsThe VoiceNCIS Los AngelesFlashpointFriday Night LightsBacheloretteAmerican IdolSo You Think You Can DanceAny others?
Food and Booze!!
What Creative Ideas can you share?
Where is that Insight button?
Using Facebook Insights
Using Facebook Insights
How have Facebook Insights been helpful to you? Exercise: Let’s take 5 minutes and review your individual Facebook Insights
Facebook NEW Features for BusinessUse Facebook as “My Business”See exactly who your new “likes” areNew Notifications dropdown featureSteps!Identify businesses in your area with Facebook pagesespecially those you partner withUse Facebook as “My business” and then search for those businesses.Like their pageThen Click “Home” to see all activity of pages you have liked and start the interactions
How do you think the new Facebook features will enhance your social capital?
Thank Your Residents Often
Address Issues Openly
Address Issues Openly
Feature Your Residents
Why Blog?Build up Partnership MarketingCreate a Deeper Level of Connection With Your ResidentsIncredible SEOBetter potential reach to prospects
Blogging Fundamentals Make sure it works- plugins, RSS, subscription, sharing tools etcAverage sharing ratio is 5:1Robust yet easy to use comment systemBlogging is not a sales pitch platform yet needs a call to actionDon’t state facts, write a storyBe involved in the online community
Industry Examples
Industry Examples
Site StatsBeginning December 2010297 – Total Posts1059 – Comments345 – Busiest Day, May 17th13,116– Total Views!145 – Average Views Per Day2,537 – Total View in April4,274 – Total View SO FAR in MayReferrals:545 – Facebook40 – Twitter20 – Google18 – Mbrewergroup.com
Content Ideas-Where Can You Get Them From?
Connect Blog to Your ResidentsGive your blog a voiceMake it conversational Make sure it has valueEncourage subscriptionsUse Internal Links to keep people on your site
COOL Tools TO enhance your Digital presence-Paper.LI
COOL Tools TO enhance your Digital presence-Facebook Questions
COOL Tools TO enhance your Digital presence
COOL Tools TO enhance your Digital presence
Difference Between ROI and ROEROI-Return on InvestmentROE-Return on EngagementROI-numbers, stats, percentages, budgetsROE-conversations, network growth, WOMM
You Can’t Be An Antisocial Company in a Social World
Keys to success in building social capitalFull Company Buy-in and ParticipationPlan, Strategize, Implement, Analyze, RepeatBe ready for tomorrowWe each have two ears and one mouthSimply Ask
Social Media an Aid to Conflict ResolutionIt is a common business fact that overall positive interactions reduce the level of the conflicts when they occur
The Scale of Social Capital71% of consumers have ended their relationship with a company due to poor customer serviceGlobally, the average value of a lost customer is $243$83 billion is the cost of poor customer service in the USCompanies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customersA 2% increase in customer retention has the same effect as decreasing costs by 10%***Source—getsatisfaction.com***
What’s In a Handshake?
Making Eye Contact in a Digital World
Smile When You Type
In conclusionBe part of something biggerEducate yourself on the tools that facilitate a digital communityBe consistent yet flexibleHave Fun!Profit!
Questions & Answers
There is no end to the social capital you can grow! Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available! 