This document provides information and assets for Constant Contact sales representatives to sell the new Email + Social tool. It outlines how the tool allows prospects and customers to easily create email and social media campaigns with new templates. It emphasizes the importance of designing a compelling offer to include in campaigns. It also provides guidance on measuring the success of social media efforts and gives goals for increasing engagement. Representatives are instructed to use provided assets like the online playbook and new templates to help customers create, send, and share campaigns to drive results.

1. CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 1 Constant Contact EMAIL plus SOCIAL = Success

2. Email + Social = Success There’s a new sales tool for success….. Your prospects will see it Your clients in trial will experience it You can help make them successful Here’s a sample of what Constant Contact trialers and prospects starting seeing on 9/19… Copyright © 2011 Constant Contact, Inc. 2

3. Constant Contact Properties Copyright © 2011 Constant Contact, Inc. 3

4. Sign up Page Copyright © 2011 Constant Contact, Inc. 4 Further details on the 30 Day Money Back Guarentee

5. What do “likes” and “follows” mean? People who “like” a brand on Facebook, “follow” on Twitter or subscribe to its newsletter – are more likely to buy and recommend: CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 5

7. Spread the Word Quickly Using Email with Social Media. Free Trial

8. Want to Get Your Message Read? Use Email with Social Media. Free TrialCopyright © 2011 Constant Contact, Inc. 6

9. Easy, We’ll guide you through three easy steps! Fast to get it done and see results! Get Ready: a few questions to define your offer Get Set: we’ll guide you through designing your first campaign in a few easy steps (new simple/easy template) Go!: Send, Share, and Succeed: a 7 day marketing calendar to get you results CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 7 Online Tools: Playbook, Worksheet, Coaching Videos & Examples http://www.constantcontact-playbook.com/

10. Example Campaign – Simple and easy template Copyright © 2011 Constant Contact, Inc. 8 This is an example of the type of template your client will see in their account.

12. Connect / Update

14. JMML, FF

15. Social ButtonsCONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 9

16. Trialer Experience – Web Coaching / SP Coaching Copyright © 2011 Constant Contact Inc. Unmanaged Accounts Managed Accounts You call them Self Uses new “Online Playbook” Client will be coached by Direct Sales Self Designs Offer Creates New Easy Email/Social Template Solution Provider Helps Design Offer / Campaign Helps create, send and share new easy Template Discusses results

17. What’s the same and better for you? Similar to Current 30-Day Guarantee New Sales Assets – for trialers ready to go email + social now 7 New Simple templates = easier to help client with selecting/ template editing with less confusion Quicker Success = Quicker Conversion when clients can see and track their success, they convert as a quicker rate Expands your Knowhow: with your expertise+ product coaching you’re proving a service our competitors can’t/don’t. Easy process to follow: - discuss, create, send, review! Copyright © 2011 Constant Contact, Inc. 11

19. Their Audience

23. a uniqueness of the brand not otherwise made in that particular industry

24. so strong that it can move the masses, i.e., pull over new customers“When it absolutely, positively has to be there overnight” Federal Express (FedEx) dominated the package shipping market in the past several decades.

25. Help Your Client Design a Killer Offer CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 15 The Offer What offer or promotion will drive the most results the fastest? What offer has worked best in the past? For you? For competitors? What challenges have you had with past offers? What motivates people to purchase? Donate? Attend? - - What is unique about you? Different? Better? Why do / would people choose you? What are you known for? Could the offer highlight what is unique about you? - - Can you meet high demand or response if people love it? Does it create urgency to respond? Inspire sharing? What is the timeframe / expiration date of offer? USP Gut Check

26. B2C and B2B Killer Offer Ideas CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 16

27. Non Profit Killer Offer Ideas CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 17

28. B2C - Offer Organic Pizza Company USPYou can taste the difference. And you can make a difference. We created Organic Pizza Company to give you the best pizza around – by keeping everything we do simple, eco-friendly, and customer focused. We are also proud to support local businesses and be a leader in environmentally responsible business practices. Connect – “We just started getting our organic tomatoes from the local town farm” Killer Offer – Taste the difference in our new tomato sauce on the only all organic pizza in town! “Buy one large cheese pizza, get one free” (Dates) CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 18

29. B2B - Offer CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 19 Baystate Routers – Commercial Wireless Routers USP – Whole business park coverage - Local support when you need it Share expertise update – “We are offering a new model that reaches 1000 yards at 5meg speeds” Killer Offer – Swap your buildings router with our new one for free for 30 days and see the difference (Dates)

30. Non-Profit - Offer Dragon’s Heart – Jackie Chan USP –If you put your dollar together with someone else's dollar and a whole bunch of other dollars, you could have enough money to build a school! Connect – Jackie has promised to match your donation. That means if you donate a dollar, Jackie will donate a dollar. If you donate ten dollars, Jackie will donate ten dollars. Killer Offer – Double your money for a new School in Guizhou, China! Donate from $1 to $10 now! CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 20

32. Donate, join, volunteer

33. Make an appointment, visit, attend

35. Share on their social networks

38. Google Analytics

40. Are they sharing the information you shared?

42. Are more dollars being donated?

44. If you have 300 followers on twitter, a good goal is to gain 30-50 more followers in first month/campaign (10–15% increase)

45. As the starting numbers get larger, the goals will get larger. Also, stress that there is usually an initial fast growth that will slow down after the first couple months – not to be discouraging, just realistic.

47. Create and Send and Share Campaign

48. Results Conversation – Discuss Results, Convert, Sell needed additional servicesCONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 25

49. Assets We Provide to You! CONFIDENTIAL Copyright © 2011 Constant Contact, Inc. 26 Check out the Online Playbook Self directed guidance Videos Worksheets Review the new templates in product on the 19th Subscribe to CTCT SM Blog Send any Playbook Feedback to the new shared mailbox playbookfeedback@constantcontact.com