This document discusses leveraging social media and email marketing. It provides an overview of where email marketing fits with other forms of digital marketing like social networks, content sharing, reviews/ratings, and social commerce. It then covers the basics of email marketing, building an email list, creating email content, and increasing engagement through email. Key topics include the benefits of email marketing, integrating email and social media, list building best practices, determining valuable content, email formatting, and tracking email performance metrics.
Email marketing effectiveness is driven by email list quality. Consequently, building a better B2B email list will positively impact overall email marketing performance.
But what are the most significant barriers to building a better email list, and how are marketers overcoming them?
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
Monetizing Social Media: Proven Strategies for Driving Revenue and New Custom...StrongView
It’s time to turn all the social media marketing talk into business results. In this presentation, you will see in-depth case studies from multiple brands that have successfully leveraged social referral programs to acquire new customers at a lower cost per acquisition (CPA) than any other channel.
Email marketing effectiveness is driven by email list quality. Consequently, building a better B2B email list will positively impact overall email marketing performance.
But what are the most significant barriers to building a better email list, and how are marketers overcoming them?
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
Monetizing Social Media: Proven Strategies for Driving Revenue and New Custom...StrongView
It’s time to turn all the social media marketing talk into business results. In this presentation, you will see in-depth case studies from multiple brands that have successfully leveraged social referral programs to acquire new customers at a lower cost per acquisition (CPA) than any other channel.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
Back by popular demand for three years running, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2011 in Boston. Watch email marketers from Turner, StubHub, HauteLook and Joss & Main.
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
Covers ROI of email. Consumer preference for email. Benefits of email. Explanation of permission for email: opt-in vs opt-out. Highlights CAN SPAM rules. Discusses deliverability of emails. Reviews lead nurturing through email. Explains scoring leads. Gives examples for email content, frequency and recency. Shows email data on timing, open rates, click through rates, device statistics, and subject lines. Details two email case studies.
Using machine learning and correlative data models, we set out to explore and highlight the structural and linguistic trends that are defining how digital content performs.
The following report shows you how to adapt your content to maximize engagement with your audience.
Enjoy!
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet
Email is among the most trusted medium of all digital marketing tools‒often cited ahead of display media, banner ads, and brand websites. But are email marketers leveraging this channel effectively? What do consumers think about what we do? As often as we try to put the consumer first, many times we miss the mark.
In this session, email industry expert, Ryan Phelan, VP of Strategic Services for BlueHornet, shares valuable from-the-field insight about how consumers use email and what they think about email marketing.
Walk away from this session with a greater understanding of consumer expectations and actionable strategies on how to foster the type of relationship that consumers really want to have with brands.
The most powerful online marketing tool is still email – find out why! This session will explore how email can spur donor acquisition, retention and growth. Learn how to leverage your contacts into a permission-based subscriber list that will help you grow your organization, communicate with your constituents, and get the funding you need. Get past spam filters, get your emails opened, and encourage subscribers to read and take action. Understand the importance of delivering compelling content and comprising engaging subject lines. Know what to measure and how to analyze and use the metrics.
Takeaways:
- Knowledge of how to grow a permission based list
- Ideas for compelling content and subject lines
- Ability to understand how to analyze the metrics to continuously improve the results of your email campaigns
The Power of E-Mail Marketing - Constant Contact at ExhibitCraftExhibit Craft
Today, more than ever before, business success is measured by the strength of the relationships each business builds.
You'll learn how to build those relationships using easy, inexpensive and
highly effective email marketing! We will explore the basics of what e-mail marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.
This seminar was presented by Wendi Caplan-Carroll of Constant Contact at ExhibitCraft in Wayne, NJ.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
Back by popular demand for three years running, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2011 in Boston. Watch email marketers from Turner, StubHub, HauteLook and Joss & Main.
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
Wow! 2014 was a busy year in the email marketing space! Increased reliance on data-driven marketing, the emergence of Google Inbox, and the implementation of the Canadian Anti-Spam Legislation (CASL) was enough to challenge even the most seasoned email professionals.
So what practices will continue to be impactful in 2015? And what should you prepare for in the New Year?
Attend the webinar and position yourself to capitalize on today’s email trends and find out how to boost your marketing ROI this year. Join Ryan Phelan, named one of the top 30 digital strategists by the Online Marketing Institute, as he shares what impacted email last year, and his predictions for 2015.
Walk away with insight into:
• Digital marketing trends to be ready for in 2015
• How to make conversations with your customers even more personal
• The true value of the “always addressable” customer
• How to prep for the next big thing in email marketing
Covers ROI of email. Consumer preference for email. Benefits of email. Explanation of permission for email: opt-in vs opt-out. Highlights CAN SPAM rules. Discusses deliverability of emails. Reviews lead nurturing through email. Explains scoring leads. Gives examples for email content, frequency and recency. Shows email data on timing, open rates, click through rates, device statistics, and subject lines. Details two email case studies.
Using machine learning and correlative data models, we set out to explore and highlight the structural and linguistic trends that are defining how digital content performs.
The following report shows you how to adapt your content to maximize engagement with your audience.
Enjoy!
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet
Email is among the most trusted medium of all digital marketing tools‒often cited ahead of display media, banner ads, and brand websites. But are email marketers leveraging this channel effectively? What do consumers think about what we do? As often as we try to put the consumer first, many times we miss the mark.
In this session, email industry expert, Ryan Phelan, VP of Strategic Services for BlueHornet, shares valuable from-the-field insight about how consumers use email and what they think about email marketing.
Walk away from this session with a greater understanding of consumer expectations and actionable strategies on how to foster the type of relationship that consumers really want to have with brands.
The most powerful online marketing tool is still email – find out why! This session will explore how email can spur donor acquisition, retention and growth. Learn how to leverage your contacts into a permission-based subscriber list that will help you grow your organization, communicate with your constituents, and get the funding you need. Get past spam filters, get your emails opened, and encourage subscribers to read and take action. Understand the importance of delivering compelling content and comprising engaging subject lines. Know what to measure and how to analyze and use the metrics.
Takeaways:
- Knowledge of how to grow a permission based list
- Ideas for compelling content and subject lines
- Ability to understand how to analyze the metrics to continuously improve the results of your email campaigns
The Power of E-Mail Marketing - Constant Contact at ExhibitCraftExhibit Craft
Today, more than ever before, business success is measured by the strength of the relationships each business builds.
You'll learn how to build those relationships using easy, inexpensive and
highly effective email marketing! We will explore the basics of what e-mail marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.
This seminar was presented by Wendi Caplan-Carroll of Constant Contact at ExhibitCraft in Wayne, NJ.
Email marketing is not dead! It's now a more refined tool for building and solidifying relationships with potential and existing customers you meet through other demand generation activities.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
Constant Contact explains how email marketing, no matter what tools you use, can make a huge difference in the number of new customers you find, and more importantly, the number of customers you keep! If you don't continue to "talk" to your customers throughout the year, they will forget about you, or worse, find another solution to their problem elsewhere. Keep your brand on the top of their mind by offering them valuable insights, news, and content that only an expert can provide. Your investment will pay back in spades.
Power of Email Marketing
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.
• What is permission-based email marketing and becoming a trusted sender
• Email list building
• Increasing deliverability and open rates
• Writing good subject lines and content - getting readers to take action
• Tracking results and what to do with this information
• How email and social media marketing work together to achieve goals
Josh Mendelsohn's (Constant Contact) presentation from Social Media Marketing & Monitoring 2011 New York. An excellent guide to integrating social media marketing and email.
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Building lasting relationships with your existing customers and members drives business success. Making that happen is called "Engagement Marketing." Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle.
Title: The Power of Social Media Marketing, Leveraging Social Media.
Experts: please edit this slide to include:Your photoYour email addressYour URLYour social media handle informationFeel free to include/delete those tools you are not actively using.
Why is engagement marketing critical to your success? Your best source of new business are your existing customers
Email marketing allows you to build trusting relationships and nurture early relationships, while acquiring some new customers from your passionate customersSocial media marketing uses your raving fans to acquire new customers, connect with prospects and begin nurturing deeper relationshipsEmail marketing should encourage broader relationships through social media marketingSocial media marketing should encourage deeper relationships through email marketing
Easily integrate your Email Marketing efforts with your social media marketing efforts in order to capture contacts wherever your audience is. Make a Join My Mailing List box or link available on all your social media sites and website Include social media icons in a consistent and prominent place in your Emails, so folks will have an easy way to connect with you on your social presences, too.
Email Service Providers can help you track lots of positive and negative results even if your audience doesn’t directly respond, and you can track direct responses back to specific individuals. Here how it works.When you send an email, your Email Service Provider automatically adds special code that enables the tracking of certain responses. It’s possible to trackWhich emails bounced and why they bouncedWhich emails received spam complaintsWho opted out of receiving future emailsWho enabled the images to display in their emailWho clicked the links in your emailWho forwarded your email to someone elseLet’s look at what you should be keeping track of and what you can do with this information.
When your bounce report tells you that an email address is non-existent, or no longer valid:You can check for obvious misspellings. For example, an email address that ends in ‘@hotmail.comm’ can be easily corrected. If it isn’t obvious, don’t guess. Email addresses can be odd and you don’t want to mistakenly send someone an email they didn’t ask for. You can contact the subscriber for new or corrected information or delete him or her from your list if you aren’t able to determine whether the email is misspelled. It’s a good idea to collect alternative contact information from your customers in case they change email addresses without notifying you.When your bounce report tells you that the server was down, the mailbox was full, or the email was blocked:You can try to send the email later and watch for trends.If the emails get through after trying again or making alterations (i.e. sending a text-only version of your email), make note of the changes or start a separate list for email addresses with known issues. If the emails repeatedly bounce, you’ll probably have to obtain a new address if practical.