Neuromarketing studies how the human brain responds to marketing stimuli, aiming to uncover the reasons behind consumer purchasing decisions. Techniques such as eye tracking and voice analysis help marketers understand the influence of the reptilian brain on choices, often overriding rational thought processes. The document discusses practical applications of these findings in various fields, emphasizing the potential to improve effectiveness in advertising, education, and other areas of life related to decision-making.

1. NEUROMARKETING
Is there a Buy button inside the
brain?????????DONE BY : SHUBHAM ROY CHOUDHURY
DEPARTMENT OF BIOMEDICAL ENGINEERING
NETAJI SUBHASH ENGINEERING COLLEGE

2. Introduction
I know that half the money I spend on advertising
is wasted, I just don’t know which half.
- John Wannamaker
is simply the study of how the human brain
responds to marketing stimuli. This helps
marketers understand the underlying
reasons as to why consumers make the
purchasing decisions they do.

3. Traditional Marketing
???
They
don’t
know
What do
you
want???

4. Neuromarketing
We won’t
trust
their
answers
What do
you
want???

5. Techniques used in neuromarketing
Voice
Analysis
Eye
Tracking
Facial
CodingEEG
Skin
Conduc
tance

7. experts Talk:
 “The reptilian always win!”
- C. Rapalle,
NeuroAntropologist.
 “ The amygdala(reptilian) has more influence
on the cortex than the cortex has on the
amygdala.”
- J. Ledoux Pr.
NeuroScience NYU
 “ Although system 2(neurocortex) believe
itself to be where the action is, the automatic
system 1(reptilian brain) is the hero of he
book…mst people choices corespond to the

8. Exercise

9. Exercise
Which Square is Darker?

10. Exercise
How much does the eye tell the
brain??
Well, actually both A and B are of the
same color.

11. Read out the colors, not the letters
RED WHITE GREEN
BLUE BLACK
GREEN RED BROWN
WHITE BLUE

12. Read out the colors, not the letters
RED WHITE GREEN
BLUE BLACK
GREEN RED BROWN
WHITE BLUE
BLACK BLUE WHITE

13. Stimuli of the Reptilian brain

14. “me” (self centered)
Use “YOU”

15. “Contrast”

16. “Tangible”
PARKING
Mr. Clean

17. “Beginning And END”
“The secret to a good movie is a hot opening
and a hot close…..
…….just don’t screw up in the middle.”
- George
Lucas
(Film
Maker)

18. “Visual”
Yoga Club Cosmetic
surgery center in
Canada.

19. “Emotional”
Don’t talk while she drives Smoking causes
Cancer

20. Applications in life
Does it apply to other areas of life???????
For Better Cleaning:
Leaks at Amsterdam Shiphol airport
urinals……..
CAN YOU TELL ME WHAT THEY DID?

21. Applications to life
For Better Cleaning:
Leaks at Amsterdam Shiphol airport urinals.
……reported a 80% decrease in spillage.

22. Applications in life
BETTER SAVINGS:
In San Marcos CA, energy users decreased
their usage when they:
- when they were informed of the average
neighbourhood consumption(-3.5%).
- and even more if they received a smiley on
their bill.

23. From 6 stimuli to 4 steps

25. “What if we all knew about the reptilian brain!!!”
Teachers Better Education
Judges Better Justice
Parents Better Families
Singles Better Relationships
Doctor Better Medicine
Film Makers Better Entertainment
Marketers…………….????
Well that’s my JOB

26. BUY Button
NeuroMarketing was all about finding this
“BUY” button.