NeuroMarketing

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NeuroMarketing is a new field that uses technologies like brain scanning to study the sensorimotor, cognitive, and affective responses of consumers to marketing stimuli in order to better understand why consumers make purchasing decisions. Researchers in this field aim to provide marketers with knowledge about what specifically captures consumers' attention, such as packaging colors or sounds. While still emerging, NeuroMarketing seeks to help create more effective products and advertising by understanding the unconscious brain responses that drive about 90% of consumer behavior.

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Lico Reis Consultoria & Línguas Roberto Lico Reis Feel free to send us suggestions about new presentations, that can help you to face your life or professional challenges. www.licoreis.com [email_address] E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: @licoreis

Books for Reference: Kurder, Consumer Behaviour, PHI/Pearson. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI/Pearson. Loudon.D, Consumer Behaviour, Concepts & Applications, Albert Biutta, McGraw Hill. Ingel, Roger & Blackwell, Consumer Behaviour. Schiffman and Kaunuk “Consumer Behavior”-Prentice-Hall of India. Sheth Mittal “Consumer Behavior-A Managerial perspective- Thompson NK Sahani, Meenu Gupta “Consumer Behavior”-Kalyani Publishers. Suja R Nair “Consumer Behavior –Text and cases-Himalaya Publishing House.

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14. Lico Reis Consultoria & Línguas Roberto Lico Reis Feel free to send us suggestions about new presentations, that can help you to face your life or professional challenges. www.licoreis.com [email_address] E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: @licoreis

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