Neuromarketing explores how consumer brains respond to advertising through monitoring brain activity and physiological responses. Key strategies include using concise text, effective color contrasts, and engaging visuals to capture attention, while understanding the emotional and logical aspects of consumer behavior. Critics caution that neuromarketing could lead to unethical manipulation of consumer responses.

1. Neuro-Digital Marketing
By Amit Sawant

2. What is Neuro Marketing ?
It is the field of marketing research that studies how
customer’s brain respond to advertising & other brand
related messages by monitoring
brainwave activities, Viewing & Skin response.
ulima.edu.pe/ciec/cec/neuromarketing

3. Objectives of Neuromarketing
• Identify the Emotional Impact.
• Reaction of Customer Behavior.
• Understand & satisfy customer expectations.

4. The Neuro Science Behind Digital
Marketing
• Rexi founder Dr. Carmen Simon argues that
audiences remember about 10 percent of what’s
presented. Ten percent!
• Marketers need to be relevant and put our best 10
percent forward for those audiences.

5. Key points to be consider for Nero digital Mktg.
1. Use of Short Text
• Attract more eyeballs.
• Mobile-friendly.
• Potential to go viral & its fun!

6. 2. Color Contrasts are effective action
Drivers

7. Color plays an important role in brand
identity
Source:www.wmelgar.com/

8. 3. Be logical & emotional

9. Example
Groupon
Be logical & emotional

10. 4. Integrate Testimonials & Feedbacks

11. Brain Triggers for Social Media Mktg.
1. Visuals
http://www.socialmediaexaminer.com/improve-social-media-ads-using-
brain-science/

12. 2. Create Motion
Motion (without actually moving) activate
MIRROR NEURONS that trigger parts of the brain
to react as if the event is actually happening.

13. 3. Create ambiguity
Integrating elements of ambiguity, mystery or
uncertainty into marketing greatly increases the
chances of hooking your audience’s attention.

14. 4. Neutral Faces
Our brains are naturally attracted to faces.

15. 5. Common Ground
Find something that’s dear to consumers
hearts and that they’re familiar with.
EX. Lufthansa campaign for Indian market.
https://www.youtube.com/watch?v=MrYhrZ3ppik

16. Criticism
Some anti-marketing activists, such as Gary
Ruskin of Commercial Alert, warns that neuro
marketing could ultimately be used to
manipulate consumers by playing on their
fears or unethically stimulating positive
responses.
http://blogs.adobe.com/digitalmarketing/personalization/a
pplying-brain-science-digital-marketing/

17. Conclusion
With the help of neuro-logical science & studies
digital marketers can effectively capture the
attention of the Target audience.
By Amit Sawant
Samit_999@rediffmail.com