This document discusses social media marketing. It defines social media as online communications channels for community input, interaction, content sharing and collaboration. Social media marketing is perceived as a targeted form of advertising that can effectively create brand awareness. The document recommends determining marketing goals and target audiences before creating social media campaigns. It also provides tips for social media marketing, including content planning, maintaining a consistent brand image, and using social media to promote content and track competitors.

1. Social Media Marketing
Created By: Pranita Patil

2. What is Social Media ?
• Social media is the collective of online
communications channels dedicated to
community-based input, interaction, content-
sharing and collaboration.
• Social media refers to the means of interactions
among people in which they create, share,
and/or exchange information and ideas in virtual
communities and networks.

3. What is marketing?
• According to American Marketing
Association – ―the activity, set of
institutions, and processes for creating,
communicating, delivering, and
exchanging offerings that have value
for customers, clients, partners, and
society at large.‖

4. What is Social Media Marketing?
• Social media marketing is perceived as a more
targeted type of advertising and is therefore
believed to be very effective in creating brand
awareness.
• Social media marketing is a powerful way for
businesses of all sizes to reach prospects and
customers.

5. Popular Social Media Websites
• Facebook
• Twitter
• Linkedin
• Google+
• RSS
• Wikipedia
• Reddit
• Whatsapp
• Pinterest
• Blogs

6. How Social Media Marketing Work?
Before you begin creating social media marketing
campaigns, consider your business’s goals.
• What are you hoping to achieve through social
media marketing?
• Who is your target audience?
• Where would your target audience hang out and
how would they use social media?
• What message do you want to send to your
audience with social media marketing?
•

7. 1.Brand Recognition
• One of the most powerful ways to use social
media is as a brand-building tool. With social
media, you get to decide how you want to
position your company and what you want
people to know about what you do. With
consistent effort and great content, you can
build a reputation for your brand around your
company’s values, benefits, and advantages.

8. 2.Community
• There is nothing like social media when it comes
to cultivating a community. When your followers
become part of your community, you gain
instant access to them. That means you can find
out what challenges they are facing and what
they like and don’t like about your offerings. You
can engage in ongoing dialog that can be more
valuable than any kind of paid market research.

9. 3. Repeat Exposure
• There is an old marketing adage that says it
takes six to eight exposures to a product before
a customer decides to buy. A clear benefit of
social media is repeat exposure with your
network. You have the opportunity to remind
them over and over again about what you have
to offer, which can shorten your sales cycles
dramatically.

10. 4. Authority
• For coaches, consultants, authors, speakers, and
other service-based businesses, social media can
be very powerful in helping you establish
authority in your field—making you the go-to
resource for your target audience to seek out for
help. Share great content, answer questions,
and serve your audience, and you will inevitably
build loyal fans.

11. 5. Website Traffic
• When you share blog posts, videos and other
content from your website, you give your
audience a reason to click through and visit your
site. Once there, you have the opportunity to
inspire those visitors to take action by inviting
them to sign up for your mailing list, make a
purchase, or call to schedule a free consultation.
To track the traffic, the best tool is Google
Analytic.

12. 6. Competitive Advantage
• The reality is that most of your competitors
aren’t likely doing a very good job with social
media (most companies aren’t), which gives you
the chance to stand out. Also consider the flip
side. If you avoid social media, you leave a big
opening that allows your competitors to capture
your audience.

13. Best Social Media Marketing Tips
• Social Media Content Planning
• Great Social Content
• A Consistent Brand Image
• Social Media for Content Promotion
• Sharing Crated Links
• Tracking Competitors

14. Thank You