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Web 3 Tom Gruber


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Published in: Technology, Design

Web 3 Tom Gruber

  1. 1. Big Think. Small Screen. How semantic computing in the cloud will revolutionize the consumer experience on the phone Tom Gruber CTO and co-founder Siri, Inc. © 2009 Siri, Inc. All rights reserved.
  2. 2. <ul><li>If your computer were really smart... </li></ul><ul><ul><li>It would understand you in your language . </li></ul></ul><ul><ul><li>It would make sense of your environment. </li></ul></ul><ul><ul><li>It would help you solve everyday problems. </li></ul></ul><ul><ul><li>It would be at your service , everywhere. </li></ul></ul><ul><li>Will we see this in our lifetimes? </li></ul>
  3. 4. The Cloud The Pipe The Interface The Ecosystem
  4. 5. Web 3.0 will require even more computation. Big computing powers the titans of Web 2.0. Can the Cloud make this possible? The Cloud The Pipe The Interface The Ecosystem And innovation.
  5. 6. Cheap computing? &quot;The illusion of infinite scalability&quot; Big Data? &quot;The illusion of omniscience&quot; Hint: Lightning Hint: Weather systems The Cloud The Pipe The Interface The Ecosystem
  6. 7. Living in the cloud – personal data <ul><li>The cloud is the new data center: </li></ul><ul><li>Photos, docs, music, videos, email, </li></ul><ul><li>calendars & more </li></ul><ul><li>Consumers are used to living </li></ul><ul><li>in the cloud . </li></ul>
  7. 8. The Cloud The Pipe The Interface The Ecosystem Aaron Koblin
  8. 9. In 2010 3G will hit mass market tipping point Source: Morgan Stanley 2009 Mobile Internet Report
  9. 10. The Second Wave: Mobile Bandwidth Petabytes/month 2008 2013 Wireless Traffic source: 2010 Wireline Traffic 3G 4G ADSL 3-5Mbsp ADSL 1Mbps
  10. 11. Nexus One image is a riff on The Cloud The Pipe The Interface The Ecosystem What makes smart phones Smart ? Most new phones will be Smart Phones. Smart Phones are the new PC.
  11. 12. Brilliant Interfaces: The Senses <ul><li>Touch: Multitouch </li></ul><ul><li>Hearing: Sound in and out </li></ul><ul><li>Sight: Cameras </li></ul><ul><li>Proprioception: GPS, accelerometer </li></ul><ul><li>Taste: tasteful  </li></ul><ul><li>Brain? </li></ul>
  12. 13. The Cloud The Pipe The Interface The Ecosystem What will feed the ecosystem of Web 3.0? The food chain of Web 2.0 starts with search.
  13. 14. Structured data? Semantic Web? Connection: &quot;The Gigantic Join&quot; Services? APIs? Combination: &quot;The mother of all mashups&quot;
  14. 15. The Gigantic Join Linking Open Data cloud by where what who when what
  15. 16. The Ecosystem of APIs and Online Data Over 1600 APIs growing at accelerated rate...
  16. 17. API connectivity amplifies the power of services.
  17. 18. Compound Interest 
  18. 19. The Big Think Paradigm: Language as Interface Sensory Awareness Problem Solving Personal Services
  19. 20. A Virtual Personal Assistant
  20. 21. Siri demo here for video demos:
  21. 22. Bringing the Big Think to the Small Screen
  22. 24. <ul><li>From Keywords to Conversation </li></ul>
  23. 25. With Cloud Computing, Speech to text has arrived.
  24. 26. Speech + Semantics + APIs
  25. 27. It doesn't always work &quot;Tell my husband I'll be late.&quot;
  26. 29. Location Awareness
  27. 30. Looking Up By Looking At
  28. 31. Connect it to open data...
  29. 32. Looking Up by Listening
  30. 34. More than Just the Facts, Ma'am
  31. 35. Applying multiple sources to solve a problem
  32. 37. Pandora and Livekick: Delivering services based on you
  33. 38. Delivering Personal Services on Command
  34. 39. The Phase Transition: keywords typing browsing information <ul><li>Language as Interface </li></ul><ul><li>Sensory Awareness </li></ul><ul><li>Problem Solving </li></ul><ul><li>Personal Services </li></ul>TIRED
  35. 40. Thriving in the Big Think Ecology <ul><li>connect and combine , don't accumulate </li></ul><ul><li>address human tasks , not just information </li></ul><ul><li>apply intelligence at the interface , context-aware and personalized </li></ul>
  36. 41. Coming Soon to iPhone A Virtual Personal Assistant