Opportunities with mobile applications from Wireless Expertise


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Opportunities with mobile applications from Wireless Expertise

  1. 1. “Opportunities with Mobile Applications” Anuj Khanna, CEO, Wireless Expertise Ltd Wireless Expertise Ltd
  2. 2. Large market with scope for exponential growth • Over 4 billion global mobile consumers (Source: GSM Association) • Over 600 million smartphone (mobile computing devices) users (Source: Gartner) • Mobile data services generated over $100 billion in 2008 (Informa Research) • The Iphone app store has already processed more than two billion application downloads in September 2009. (Source: Apple) • Mobile application sales are estimated to generate $25 billion revenues by 2014. (Juniper Research) Wireless Expertise Ltd
  3. 3. What is a Mobile Application? Mobile Application can be defined as software which is specially designed to run on handheld computers, personal digital assistants (PDAs), enterprise digital assistants (EDAs), smartphones and mobile phones. What are Mobile Portals? Mobile Portals are websites optimised to be accessed via mobile devices. Consumers access these sites over wireless network standards such as WAP, GPRS, 3G, etc. What is a Mobile Operating System? A Mobile operating system, also known as a mobile platform, is the operating system that controls a mobile device—similar in principle to an operating system such as Linux, MAC or Windows that controls a desktop computer. However, they are currently some what simpler, and deal more with the wireless versions of broadband and local connectivity, mobile multimedia formats, and different input methods. Symbian, Iphone, Google Android, and Blackberry RIM are some common examples mobile operating systems. Wireless Expertise Ltd
  4. 4. The Global Smartphone market Smartphone Market Share (%) Others 13% Samsung 3% Nokia Nokia HTC 7% 39% Research in Motion Apple HTC Apple Samsung 17% Others Research in Motion 21% Wireless Expertise Ltd
  5. 5. Different Operating Systems & Standards creating opportunities and challenges Wireless Expertise Ltd
  6. 6. Apple sets the benchmarks, others follow “who started the fire” Wireless Expertise Ltd
  7. 7. “There is an app for everything” Wireless Expertise Ltd
  8. 8. “Applications vs. Mobile Internet Portals” • Mobile Applications plugged the gaps and deficiencies created by early mobile internet services by providing rich functionality. However, mobile portals currently cover a much wider market. Brands should follow both apps and mobile portal strategy. Wireless Expertise Ltd
  9. 9. Opportunities with Mobile Applications? 1. Cutting costs and improving business efficiency. 2. New customer acquisition 3. CRM & Marketing 4. Creating new channels to market. Wireless Expertise Ltd
  10. 10. Five steps to building successful mobile applications Wireless Expertise Ltd
  11. 11. Step 1. Define your market 1. Market Size 2. Access to smartphones 3. Demographics and behavioural patterns 4. Expectations and forecast Wireless Expertise Ltd
  12. 12. Step 2. Build a differentiated product strategy 1. Product purpose and the demand it serves 2. Clear benefits and features 3. Unique selling points and differentiating factors Wireless Expertise Ltd
  13. 13. Step 3. Focus on your business model 1. Pricing options (pay per use or subscription) 2. Free to download but pay for services through in-app billing and commerce models. 3. Longevity of application and recurring revenue opportunities. Wireless Expertise Ltd
  14. 14. Step 4. Choose your marketing and technical partners 1. Technical skills and creative expertise makes the difference between an excellent and sub standard app. 2. Consider both in-house and external resources. Wireless Expertise Ltd
  15. 15. Step 5. Build an integrated marketing & distribution strategy 1. Mobile Operator & Handset stores can help in distributing your app. 2. However, you need to invest in your own marketing and advertising strategy to make your application successful. Wireless Expertise Ltd
  16. 16. Wireless Expertise Services Wireless Expertise Ltd
  17. 17. Thank you for listening Anuj Khanna, CEO, Wireless Expertise Ltd Email: anuj@wirelessexpertise.com Tel: +44 7916056916 www.wirelessexpertise.com Wireless Expertise Ltd