Dogs and demons in mobile - what mobile operators don't tell about 3G

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Presentation on what operators don't tell and keep promoting services that look good on paper but don't deliver. Done in Kuala Lumpur at the Mobile Monday Global Summit.

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Dogs and demons in mobile - what mobile operators don't tell about 3G

  1. 1. We want more dogs! Dogs and demons in mobile What mobile carriers don’t tell about 3G Mobile Monday Global Summit | Kuala Lumpur | 2008.5.19 Benjamin Joffe |CEO, Plus Eight Star Ltd Co-Founder, Mobile Monday Beijing
  2. 2. Have we made so much progress?
  3. 3. the mobile professionals community 3G Business models
  4. 4. Is there any successful service or business model?
  5. 5. 1 Sell 3G licenses
  6. 6. 2 Sell 3G infra
  7. 7. 3 Invest and sell a company with “3G” name
  8. 8. 4 Organize conferences about 3G
  9. 9. But users want quality service! Operators need more capacity! GSM Association Executive
  10. 10. Still I couldn’t help but wonder: Is there no business model for 3G services?
  11. 11. the mobile professionals community Why this is happening
  12. 12. Video phone
  13. 13. Mobile payment
  14. 14.  Contactless (and networkless)
  15. 15. Mobile TV
  16. 16.  Terrestrial or Satellite Broadcast
  17. 17. Most talked-about services don’t need 3G
  18. 18. We are sorry for telecom operators who made the mistake of 3G, but it’s not our fault! Martin Varsavsky CEO, FON (world’s largest WiFi network operator)
  19. 19. For operators, 3G is essentially a waste of money. Unfortunately, there is no coming back VP of one of the most innovative European Telecom operators (Very familiar with Asian markets)
  20. 20. Alternate definition
  21. 21. Games 3G Girls Gambling
  22. 22. Games 3G Girls Gambling
  23. 23. the mobile professionals community What next?
  24. 24. More dogs!
  25. 25. It's not about bandwidth, nor standards, nor unique Japanese culture. It is about fun and convenience. Japanese put great effort into designing new technologies that can be adopted by anyone, especially techno-phobics. Takeshi Natsuno Senior VP & inventor of i-mode NTT DoCoMo
  26. 26. Not big files But multiple small connections
  27. 27. Mobile communities Mobile Game Town (Japan) Cyworld (Korea) QQ (China)
  28. 28. Mobile auctions Mobaoku (Japan) 11th Street (Korea)
  29. 29. Mobile shopping Rakuten (Japan) GirlsWalker (Japan)
  30. 30. Mobile search Google Yahoo LBS search Etc.
  31. 31. IM Not SMS Still looking for its business model (digital goods?)
  32. 32. the mobile professionals community Catalysts
  33. 33. 1. Better & more simple data pricing
  34. 34. 2. Get rid of SMS
  35. 35. 3. Better payment infrastructure
  36. 36. Thanks! Terima Kasih! benjamin@plus8star.com www.linkedin.com/in/benjaminjoffe www.slideshare.net/plus8star/ Skype: benjamin0123
  37. 37. Clients selection the mobile professionals community Published research Inside Cyworld Inside QQ Free sample | www.plus8star.com

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