Establish an ROI for your e-newsletter
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We all struggle with establishing a value for our content. This is one way to identify that value and use it to justify additional marketing dollars. This example looks at e-newsletters and how to identify an active subscriber. I will be presenting a more complete version of this concept at ASAE's Membership, Marketing and Communications conference this summer.
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About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
An Anatomy of a Digital Audit (Digital Marketing Audit)
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Digital Maturity Report on Ayurvedic Industry Report | TheDigitalFellow
We Help Decision-makers in Any Industry to Upgrade their process, people, and technology. Download the Ayurvedic Industry report now.
BackLive Pitch Deck
BackLive is developing an easy-to-use software platform for financial strategy testing and trading. It allows users to build and test strategies using 12 years of detailed data across all asset classes. The platform also enables execution of trades directly into brokerage accounts. BackLive aims to become the standard for financial strategy testing and execution. It has a two-part revenue model of subscriptions and display ads. Projections show strong growth, margins, and cash flow allowing for quick profitability. Potential buyers include online brokers and private equity seeking high growth. The co-founders have complementary skills in marketing, product development, and quantitative finance.
AleezaPresentation on powerpoint and ppt
This document discusses a digital marketing plan for a company called Rovar. It begins with an introduction and overview of Rovar's goals of expanding its brand reach. It then discusses evaluating Rovar's vision and setting SMART objectives. A variety of digital marketing tactics are proposed, including SEO, improving visibility on Google, content marketing, and social media marketing. Metrics for tracking key performance indicators like brand awareness, acquisition, and engagement are also outlined. The document concludes with recommendations for both short-term and long-term focus on goals like increasing brand awareness, acquisition of new customers, and engagement.
Google Analytics Overview
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Big Data & Technology at Billabong
Billabong International implemented a big data and analytics initiative to drive business transformation. They conducted an assessment of their analytics maturity and identified priority areas including customer profiling, campaign optimization, and executive decision support. Billabong selected a managed big data analytics service and various analytical methods like market basket analysis, price elasticity modeling, and forecasting to gain insights from their operational and customer data. This initiative aimed to increase ROI through improved targeting, campaign optimization, and strategic decision making supported by data-driven insights.
The Ultimate Search Benchmark Webinar
This document summarizes a webinar on digital marketing best practices. The webinar covers mapping the digital sales funnel, benchmarking digital success through conversion analysis, building an action plan, and getting a live site analysis. Key topics discussed include analyzing conversion rates by channel, device and offer type; measuring SEO and SEM metrics like organic traffic, qualified leads, sales pipeline and revenue; and choosing the right bidding strategy for goals like lead generation or maximizing profit. The webinar encourages scheduling a free site consultation to analyze a company's digital strategy.
Marketing Audits - Leah Faul, 15000 cubits
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Data, data, data. It can be challenging to find the right rhythm of pulling data, the right data to pull, and an effective process of implementing data for marketing. We all know it's important, however, we've all also fallen into the trap of letting the data swallow us whole and finding tons of time wasted.
Key Takeaways:
This presentation provides a clear roadmap of the following:
- A breakdown of the types of audits to run for content, SEO, website, social, and high-level strategy
- Recommendations on when and how to run these audits
- A template for what every organization should have in their annual digital marketing strategy
You will leave this presentation with free templates for content, social, and SEO audits. In addition, you will understand how to layer audits into your daily, weekly, monthly, and quarterly routines to drive strategy.Google Analytics for Hotels
Google Analytics can provide hotels with insights into their online marketing efforts by tracking key metrics like traffic sources, landing pages, revenue, and conversions. The summary reviews setting up e-commerce tracking to see which channels generate the most revenue, using UTMs to properly attribute traffic sources, and setting up goals to measure non-revenue actions. Custom reports and segments can reveal details about visitors like demographics and interests to help hotels better understand and target their audience.
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Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
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An Anatomy of a Digital Audit (Digital Marketing Audit)
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Establish an ROI for your e-newsletter
- 1. Establishing an ROI Gregory Wright American Institute of CPAs Member Communications Manager @G_J_W gwright@aicpa.org
- 4. What is the value of a subscriber? How do I track product purchases? What is engagement? Which metrics are best? What does all this mean?
- 5. 3 things you need e-Newsletter Product tracking Math Ad Ads Annual revenue figures you will need: 1. Ad sales 2. Product sales
- 6. Track product purchase conversion rate Append a code to product URL • IBM Digital Analytics (Coremetrics) • Google Analytics • Ecommerce platform http://www.cpa2biz.com/AST/Main/CPA2BIZ_Primary/AuditAttest/Au ditPreprationandPlanning/PRDOVR~PC-APARAI/PC-APARAI.jsp http://www.cpa2biz.com/AST/Main/CPA2BIZ_Primary/AuditAttest/Au ditPreprationandPlanning/PRDOVR~PC-APARAI/PC-APARAI.jsp ?cm_mmc_o=2V-1KCjC5A_kbgzfbBECjCnivSiNCjC-V-q-G
- 7. Let’s do some math 1. Total your revenue 2. Divide by number of subscribers 3. Equals the Value of a Subscriber $500,000 (external ad sales) + $200,000 (product sales) = $700,000 (total revenue) / 400,000 (subscribers) = $1.75 (value of a subscriber)
- 9. User who actively subscribes to e-newsletter • IS NOT auto opt in/ passive user • IS actively engaged with e- newsletter • IS more likely to purchase product / click an ad
- 10. How do you define engagement? Open rate Click-through rate Product purchase conversion rate More math: 0.30 (open rate) X 400,000 (subscribers) = 120,000 (active subscribers) $700,000 (total revenue) / 120,000 = $5.83 (value of an active subscriber) 3.33x higher than $1.75 (value of a subscriber)
- 11. What can I do with this? Cost per active subscriber acquisition PPC/CPA ads Marketing campaign • Direct mail • Trial campaigns • Banner ads in other newsletters Apply to other communications • Facebook • LinkedIn • Twitter