Marketo Salesforce Integration Guide for Improved Operations: The best Marketo integrations for your business will be determined by your current tools and preferences.

1. Comprehensive
Guide to Marketo
Integrations
www.growthnatives.com

2. OVERVIEW
Marketing automation is being used by more than
55% of B2B companies, out of which 42,857
companies use Marketo. Marketo Engage, commonly
known as Marketo, is a comprehensive marketing
automation tool that aids marketers in engaging
prospects and customers with its amazing capabilities
such as lead generation, management and nurturing;
email marketing; A/B testing; and web activity
tracking.

3. WHY INTEGRATE?
Marketo, when integrated with a third-party app
of your choosing, helps you get the most out of
your Marketo investment by displaying data in an
actionable form. Be it a basic lead
synchronization or a complex data integration
project. Connecting your Marketo and integrating
accounts helps you quickly capitalize on prospect
and customer data to drive demand generation
program performance.

4. The most common Marketo
Integrations are:

5. Best Marketo Integrations for
Improved Operations
GOOGLE
SHEETS
SLACK

6. Best Marketo Integrations for
Improved Operations
ZAPIER OPTIMIZELY

7. Best Marketo Integrations for
Improved Operations
ZAPIER SALESFORCE

8. MARKETO INTEGRATIONS BEST
PRACTICES
Batching
When executing inserts or updates, records should be aggregated
into as few transactions as possible to provide the greatest speed for
your integrations. When extracting records from a data store for
submission, rather than making a request for each modification, the
records should always be aggregated before submission.
Acceptable Latency
Many, if not all, of the decisions you make when developing your
Marketo integration, will be influenced by your latency tolerances, or the
maximum amount of time that can pass before submitting an API call.
Marketo offers a variety of methods and configuration options that are
appropriate for various use cases and latency classes.
Daily Limits
When executing inserts or updates, records should be aggregated
into as few transactions as possible to provide the greatest speed for
your integrations. When extracting records from a data store for
submission, rather than making a request for each modification, the
records should always be aggregated before submission.

9. CONCLUSION
Marketo is a wonderful tool, especially when combined with the
correct Martech stack. The right Marketo connections can help you
improve lead velocity and lead attack time by making your digital
interactions smoother, bringing sales and marketing closer together
and more coordinated.

10. Thank
You
QUESTIONS?
CLARIFICATIONS?
Please feel free to contact us,
Growthnatives.com | info@growthnatives.com