The document provides a project charter for redesigning the websites for Across.com and SwiftAll.com. Key aspects include improving the customer experience, adding security verification, integrating sales channels like HomeDepot.com, and launching SwiftAll.com on additional marketplaces. The 12-month project budget is $137,535 and will require resources from multiple departments. The goals are to increase sales by bringing customers to the sites and taking products to existing online retailers.

1. Across Inc.
New Websites Project Charter
Prepared by: J. Patrick Reirdon
Date: 6/19/2009

2. 1) Executive Summary
Project Proposal: New Websites Project for Across.com and SwiftAll.com-
Strategy Action
• Take Across products to where
the customers are already
shopping online.
• Redesign Across.com product website with
integration to Commerce Hub &
HomeDepot.com
• Bring customers to
SwiftAll.com with a multi-
channel marketing strategy.
• Relaunch SwiftAll.com. Auto-submit to
marketplaces like Amazon.com and E-
Bay.com. Add Google PPC.
• Improve customer shopping
experience on Across.com and
SwiftAll.com.
• Incorporate 3rd
party security and business
reputation verification. Select web host with
rich media and advanced shopping
functionality.
• Decrease expenses, increase
efficiency through 3rd
party
vendor alliances.
• Select web host with Content Management
System, Product Registration.
Preliminary Project Budget 12 Month Project Total: $137,535
• Capital Expenditure Costs = $61,800 (See Section 4, p. 13, for detailed budget)
• Other Expenses and Fees = $75,735
o Other Expenses and Fees Includes E-Comm. Proj. Mgr consulting fee
= $34,560 for 12 months
Preliminary Project Schedule 12 Month Project Schedule
A summary of important project dates is listed below: (See Section 5, p. 14, for detailed schedule)
Summary of High Level WBS | Milestones | Deliverables
7/1/2009 Project Start - Across.com- Review vendor options
7/31/2009 Across.com - Sign agreements
9/15/2009 HomeDepot.com Go Live
11/5/2009 Across.com Go Live
1/7/2009 Across.com Web store Sales Go Live
2/1/2010 SwiftAll.com /Google PPC Go Live
2/4/2010 SwiftAll.com Go Live
3/4/2010 SwiftAll.com /Amazon Go Live
3/4/2010 SwiftAll.com /Amazon Go Live
3/15/2010 HomeDepot.com auto data connection (EDI)
4/1/2010 SwiftAll.com /E-bay Go Live
5/1/2010 Across.com /Commerce Hub go live
Resource Projections
New Websites Project will require 3rd
party SAS vendors, a consulting E-Commerce Project Mgr.
and work by Across- Product Manager, Customer Service and Online Sales Administrator.
Deliverables
1. A new Across.com; designed with attention to appearance, superior customer shopping
experience and SEO; integrated with Commerce Hub and HomeDepot.com.
2. A new SwiftAll.com; designed with attention to appearance, superior customer shopping
experience and SEO; integrated and auto-submitting to Amazon.com and E-Bay.com.
Security and business reputation verification seals.
3. With Google Analytics for web reporting & ConstantContact.com for Mail List Mgt.
2

3. Across
Order
Process
- MS
Navisio
n
Across.com
Phase I
Add Sales Module
Phase II
SwiftAll.com
Phase II
HomeDepot.com
Phase I – Manual
Auto Data
Connection (EDI)
Phase III
Commerce Hub
Phase IV
Google PPC
Phase III
Amazon.com
Phase III
Pre-Phase I
Active Now
Manual Connection
Phase I & Phase II
Auto Data
Connection (EDI)
Phase III
E-Bay.com
Phase IV
Opt. 1
Opt. 2
Year 2 Project Opportunities:
1. SwiftAll.com integration to Buy.com.
2. SwiftAll.com submit to comparison Search Engines
3. B2C E-Newsletter
4. SwiftAll.com Affiliate program
5. Product centered videos
6. Syndicated Customer Reviews
Project Timeline:
• Phase I – 7/1/2009 – 9/30/2009
• Phase II – 10/1/2009 – 12/31/2009
• Phase III – 1/1/2010 – 3/30/2010
• Phase IV – 4/1/2010 – 6/30/2010
Across America New Websites Project
Visual Timeline
Showing Order Processing Relationships
3

4. SWOT Matrix Analysis for Across.com and SwiftAll.com
Strengths Weaknesses
1. Company Size- Can act quickly 1. Company Size - reduced resources capability
be nimble 2. Security, Trust and credibility
2. Product Quality 3. Poor Shopping Experience - Website is broken
3. Cust Service limited marketing channel abilities
4. Little brand awareness.
5. No web traffic
Opportunities SO Strategies WO Strategies
1. Google Website 1. Use Website Optimizer to test; 1. Use Website Optimizer to test;
Optimizer is Free make changes, "Fail Fast, Fail Often" make changes, "Fail Fast, Fail Often" (W1,O1)
(S1,O1)
2. 3rd Party Vendors 2. Add McAfee and BBB Seals
offer security and 2. Deliver resources to to improve security and reputation image
reputation verification seals retailers to help them sell Increase trust (W2,O2)
Revo products- data, images
3. Direct sales Integration cust reviews etc. 3. Go to where the customers are already shopping
w/ Commerce Hub (S1,S3,O3) w/ web store software capable of integrating to
and HomeDepot.com Commerce Hub & HomeDepot.com (W1,W3,O3)
4. Direct sales integration 4. Bring the customers to us
w/ Amazon, E-Bay and w/ web store software capable of integrating
Buy.com Amazon, E-Bay & Buy.com (W1,W3,W5,O4)
5. Google PPC 5. Implement Google PPC Campaign (W4,W5,O5)
against Landing Pages
Threats ST Strategies WT Strategies
1. E-Commerce sales 1. Match Free Shipping 1. Go to where the customers are already shopping
going more to larger for Orders > $500 w/ web store software capable of integrating to
E-Retailers (S2,T2) Commerce Hub & HomeDepot.com (W1,W3,T1,T4)
2. Security stores 1. Match 30 day
Free shipping- Money back Guarantee
orders over $500 (S2,T3)
3. Security stores-
Money back guarantee * Limitations -
This analysis is for websites only, not the whole company.
4. Top 500 E-Retailers focus SWOT analysis is only one of several Strategic analysis tools available.
on superior shopping Multiple tools should be used for a full analysis.
experience and superior Cust Service.
4

5. 2) Project Scope Statement
Problem Statement | Business Case
1. Across currently has a product branding website at Across.com and a web
store at SwiftAll.com. The website was developed by a 3rd
party vendor with
little attention to consumer usability or Search Engine Optimization. The
web store uses a 3rd
party e-commerce platform called Able Commerce.
While the Able Commerce package is capable of more functionality than
SwiftAll.com is currently using; Able Commerce will not meet the long term
growth needs for Across due to functionality limitations associated with
multi-channel marketing to Amazon.com, Overstock.com and the
comparison shopping sites like Shopping.com and Shopzilla.com.
2. Another problem is the perception of a lack of security or business
reputation verification. From the domain registration to the About Us page,
there is an inadequate connection made between the retailer contact
information and Across.com- it is not possible to determine “Who is Across?”
“Will they stand behind their products?”
Consumers want to know you are legitimate, and beyond that; consumers
want to know that you stand behind your warranty and promises regarding
returns and exchanges. These add up to a choice of trust in Across that the
consumer must decide upon at the moment of purchase. Currently, there is
very little on Across.com that inspires trust, or a sense of security for the
website or the dependability of the products. There are no security seals nor
are there any 3rd
party business reputation seals. Security seals and
business reputation seals increase sales. Over 71% of online shoppers
look specifically for third party seals of approval when they visit a
website - Consumer Reports
One webmaster reports, “I just recommended getting the bbb seal to a client after
watching conversions rates increase by nearly 2% sitewide. Tracked conversions on
that particular site for a year, and within 3 days of adding the seal noticed the
increase in conversion rates. Average conversion rates were 3.32 percent before the
addition of the seal, (from search engines) and 4.01 percent from PPC campaigns
before the addition of the seal.” (http://www.webmasterworld.com/forum22/471.htm)
There is insufficient information identifying who is Across- who owns it, who
runs it. There are no customer reviews. There are no websites, of value,
linking to Across.com that appear in Google.com and very few in Yahoo.com
and none in MS Live.com
3. Across can increase revenue through submission of its product lines to
supplier-direct marketing channels like Commerce Hub and direct sales
integrations with companies like HomeDepot.com. A 3rd
party E-Commerce
5

6. hosting provider can provide the central location to exchange data and
orders with Across order fulfillment systems.
Across can increase revenue by offering additional functionality found at
many web sites today. Web store shoppers have learned to expect
increased functionality like 360 degree product views, advanced sorting and
filtering, customer reviews and online video.
• According to Nikki Baird of research firm RSR Research, “The online
retailers that just count on being the lowest priced provider aren’t
going to be around for the long term. The ones that survive and grow
will be ones that run a very efficient operation and give consumers the
best Customer Service and shopping experience.” (Internet Retailer, June
2009)
• According to Online Marketing firm MarketingSherpa.com, 58% of web
shoppers prefer customer reviews.
(http://www.marketingsherpa.com/exs/Ecom07Summ.pdf)
In summary, Across can increase revenue by using a 3rd
party e-commerce
platform provider offering access to multiple marketing channels and
shopping features such as multiple payment providers, 360 degree views,
gifting and wish list functionality. Across can increase revenue on
Across.com by concentrating on online marketing strategy- SEO, E-
Newsletters and content development. Across can decrease development
and administration expenses by transferring responsibility for the website
functionality to the website/e-commerce hosting provider.
Project Description
Modern internet websites showcase complex product presentations with 360
degree views and product videos. Customers want and expect secure
websites with customer reviews and testimonials.
Across.com will increase revenue due to an improved shopping experience,
improved security verification and automatic submission to supplier-direct
shopping networks like Commerce Hub.
To achieve the desired performance goals, E-Commerce Project Manager,
Information Services (IS) and Customer Services departments will
coordinate to identify required application features.
Primary application feature list will be supplied by the chosen third party e-
commerce store. Product Managers will provide initial and ongoing support
for product selection; Sales Administrator will provide support for managing
6

7. the sales process. E-Commerce Project Manager and IS will supply initial
and ongoing technical support for the back end feeds associated with
product upload, order downloads and shipping information upload to third
party hosted e-commerce store.
Project scope will include creation of a hosted E-Commerce store branded for
Across.com, training for Customer Service employees to manage the store
and programming by a contractor for the back end feeds which supply the
“real-time” data.
Strategic Objectives
• Take Across products to where the customers already are
shopping - Increase offline and online volume of sales of Across
products among retail partners by improving electronic delivery of
resource aids to shopping.
• Bring customers to SwiftAll.com with a multi-channel
marketing strategy – Re-launch SwiftAll.com. Auto-submit to
online marketplaces like Amazon.com, E-Bay.com and Buy.com. Add
a Google PPC campaign to bring in targeted consumers.
• Improve customer shopping experience on Across websites -
Increase volume of sales on Across websites by improving the
customer shopping experience, improving the security image through
3rd
party verification and adding additional marketing/sales channels.
• Decrease expenses through 3rd
party vendor alliances- Decrease
expenses associated with maintaining a product website and web store
by automating data exchanges and transferring responsibility for store
functionality support to 3rd
party E-Commerce host.
Project Goals & Objectives
• Implement third party hosted product website and e-commerce store
for www.Across.com.
• Create themed store identity with checkout to identify the store as
Across.com and to facilitate future direct sales for returning
customers.
• Implement feeds between store and Across.com backend servers for
product inventory, order processing and shipping info to create real-
time data synchronization.
• Create themed store identity with checkout to identify the store as
SwiftAll.com and to facilitate future direct sales for returning
customers.
• Provide capability for multi-channel marketing through submission
functionality to supplier-direct networks and direct sales through large
online retailers and submission to Amazon.com and E-Bay.com.
7

8. • Initiate and manage a Google PPC campaign for SwiftAll.com
• Provide administrative training for store admin personnel.
Project Scope
Essential Scope Requirements:
Take Across products where the customers already are shopping -
Increase offline and online volume of sales of Across products among retail
partners through direct sales integrations and improving electronic delivery
of resource aids to shopping.
Optimization methods include:
• Creation and implementation of new website/web store for
Across.com, with attention to appearance, usability and SEO.
• Configuration and submission of sales feeds to supplier-direct sales
channels like Commerce Hub and direct sales integrations with retail
partners like HomeDepot.com.
• Addition of data feeds to distribute product data and images.
• Web Analytic analysis using Google Analytics and Website Optimizer.
Bring customers to SwifttAll.com with a multi-channel marketing
strategy – Re-launch SwiftAll.com. Auto-submit to online marketplaces
like Amazon.com, E-Bay.com and Buy.com. Add a Google PPC campaign.
Optimization methods include:
• Implement new web store for SwiftAll.com, with attention to
appearance, usability and SEO.
• Configure and auto-submit data feeds to Amazon.com, E-Bay.com and
Buy.com.
• Addition of data feed to synchronize product data and orders to MS
Navision at Revo corporate headquarters.
• Creation and implementation of Google PPC ad campaign.
• Creation and distribution of E-Newsletter using ConstantContact.com.
• Web Analytic analysis using Google Analytics and Website Optimizer.
Improve customer shopping experience on Across websites -
Increase volume of sales by improving the customer shopping experience,
improving security and business reputation verification and adding additional
marketing/sales channels.
Optimization methods include:
8

9. • Addition of shopping functionality such as 360 degree product views,
product video integration, retailer locator, gifting and wish lists,
customer reviews, testimonials, advanced filtering and sorting
functionality etc.
• Addition of Server security seals from McAfee, TrustGuard or
TrustWave. Add business reputation seals from organizations like the
Better Business Bureau or Bizrate.com.
• Add corporate contact info and make the connection “personal”
between the website and the people at Across behind the website.
Secondary Scope Expectations:
Decrease expenses through 3rd
party vendor alliances - Decrease
expenses associated with maintaining and developing a web site and web
store by transferring responsibility for website/web store functionality to 3rd
party E-Commerce host.
Optimization methods include:
• Selection of E-Commerce hosting provider will offer a Content
Management System (CMS) allowing non-technical personnel to assist
with website development.
• Selection of E-Commerce hosting provider will be limited to only
providers passing PCI compliance certification.
• Across will keep credit card data only on the hosted store within the
PCI compliant systems.
• Across will NOT download credit card data to our internal computer
systems.
Additional Scope Opportunities:
Decrease expenses associated with administration of web store by
automating the data exchange between web store and Across back end
systems.
Optimization methods include:
• Create a feed to download orders from e-commerce store to Across
with “real-time” order data.
• Create a data feed to upload shipping and order status information
from Across to e-commerce store with “real-time” tracking data.
• Additional reporting functionality will be available with the built in
reporting software that comes with the e-commerce store. Integration
with Google Analytics or other 3rd
party analytics program will provide
conversion data and other web statistics.
9

10. Reduce legal exposure by using a 3rd
party E-Commerce hosting provider to
supply store hosting, checkout and other functionality.
Optimization methods include:
• Contract between Across and third party E-Commerce hosting provider
will be carefully screened by Across Legal representatives to indemnify
Across for any lawsuits arising from the use of store functionality.
• Across will carefully follow any internal rules and policies regarding the
submission of content to new hosted web store, i.e. images and text.
Scope Exclusions:
The new product website and web store and sales checkout process for
Across.com sales will replace the current websites.
Project does not include:
1. SwiftAll.com integration to Buy.com.
2. SwiftAll.com submit to comparison Search Engines
3. B2C E-Newsletter
4. SwiftAll.com Affiliate program
5. Product centered videos
6. Syndicated Customer Reviews
No reporting functionality will be provided beyond the existing functionality
in the third party hosted e-commerce store, Google Analytics and IBP
software (if purchased.)
Assumptions
Completion of new websites for Across depends upon:
• Availability of internal resources from both the IS department and
Customer Services department.
• Availability of sufficient cash resources to pay for the creative web
store theme, initial configuration costs and ongoing monthly fees.
• Implementation of integrated backend data feeds between e-
commerce store and Across servers.
• Availability of technical assistance by e-commerce vendor for setup
and configuration of the e-commerce store, all relevant store profiles,
and backend data feeds.
• Availability of product inventory to supply e-commerce store with
inventory.
10

11. Constraints
Project start date is constrained by:
• Availability of IS department, Customer Services and vendor
resources.
• Timely availability of cash funds for vendor fees related to setup and
configuration.
• Ability and skills of IS department to program backend data feeds.
• Ongoing availability of Customer Service personnel to manage and
administer e-commerce store.
Dependencies
Successful completion of setup and configuration of e-commerce store
depends on:
• Sufficient, timely allocation of financial and internal Across resources
to work on project.
• Sufficient, timely progress of data feeds with an initial emphasis on the
product inventory upload feed.
• Sufficient vendor support for setup and configuration and technical
programming assistance with backend data feeds.
• Onsite network access at Across corporate offices for E-Commerce
Project Manager
3) Environmental Factors
Environmental Factors
• Internal Across resources are not working exclusively on this
project. Across resources will be dividing their time between this
project and their regular activities.
• E-Commerce environment changed in 2008 to reflect a greater
concentration of sales among the top 100 E-Commerce web stores. It
is theorized that web consumers are responding to web stores that
offer a superior customer service and shopping experience. (Internet
Retailer, June 2009, p. 37)
• Top 500 web merchants report they intend to spend more in
2009 on increased Marketing (59.8%), customer reviews and social
features (51.1%), site redesign (46.7%), better site search (40.2%)
and streamlined navigation (31.5%). (Internet Retailer, June 2009, p. 60)
11

12. • Free Shipping is the most popular Unique Selling Proposition on 5 out
of 15 web stores in the top 20 results on a search of the keywords
“security camera.”
o http://www.surveillance-video.com/
o http://www.skywaysecurity.com/
o http://www.closeoutcctv.com/
o http://www.supercircuits.com/
o http://www.2mcctv.com/
• 3rd
party security and business reputation verification. Of 15
web stores in the top 20 results on a search of the keywords “security
camera”; 10 web stores (66%) have business reputation verification
seals like the Better Business Bureau seal; 11 web stores (73%) have
security seals, with McAfee the most common (4).
Impacted Systems
• Inventory System – Selling products through multiple channels
simultaneously will present a challenge for inventory management
• Order Processing System - Outsourced web stores and direct-sales
integrations like with HomeDepot.com will feed into MS Navision.
• Shipping System – Web stores and direct sales integrations will adapt
to shipping options of MS Navision order fulfillment system.
Risks
• Risk is minor to inventory system. Product demand planning and
warehouse inventory system is well established.
• Risk is moderate to order processing system as failures with the data
feeds could affect processing ability of order processing system as a
whole. Failures in loading order data could negatively affect order
processing for all web orders.
• Risk is minor for the use of third party hosted e-commerce store with
customer configurable software. Vendor will assume maintenance of
store software. A small risk exists because Across will depend upon
vendor for store functionality.
• Risk is high for the integration of backend data feeds between vendor
e-commerce software and Across servers. A failure in the data feeds
could affect order processing beyond the scope of Across.com. This
risk will be mitigated through the extensive use of error handling for
graceful failure processes.
12

13. 4) Preliminary 12 Month Project Budget
Capital Expenditures (Item Descriptions) Low Range High Range
Across.com-
Graphic themed website $15,000 $20,000
E-Commerce module – (depends on features) $8,000 $12,000
SwiftAll.com-
Graphic themed website $8,000 $10,000
Commerce Hub $1,500
HomeDepot.com (similar to Commerce Hub) $1,500
6 weeks Custom Soft. Program – Data Feeds $16,800
Capital Expenditures Project Subtotal- $61,800
Other Expenses (Item Descriptions) Monthly Year
E-Commerce Project Mgr. fee $2,880 $34,560
Google PPC campaign $30,000
SwiftAll.com hosting fee (add 1% of Gross) $850 $5,100
Across.com Webhosting fee $100 $1,200
Security Seals and Business Reputation Seals $2,800
IBP Online Marketing Software $250
ConstantContact.com Email SAS $75 $900
Commerce Hub (add $.50 per transaction) $50 $100
HomeDepot.com (similar to Commerce Hub) $50 $450
LiveChat website chat SAS $375
Other Expenses Project Subtotal- $75,735
3Q09 4Q09 1Q10 2Q10 Project Total
$30,915 $28,090 $31,065 $47,465 $137,535
• Across.com and SwiftALL.com- initial setup costs will vary between
Low Range and High Range. Project Total cost was calculated based
upon High Range values. Commerce Hub and Home Depot.com have
a per transaction fee.
• New web stores will require custom programming for data feeds.
Amount was estimated at 240 hours for $70 an hour.
• E-Commerce Project Manager fee is calculated at $72 an hour for 10
hours a week. E-Commerce PM will work onsite one day a week
except in weeks with a holiday.
• Project Costs are loaded slightly on the back end, with deliverables in
each Quarter.
13

14. • Some of these “Other Expenses” can be removed, but all are important
and will contribute to the success of the project.
14

15. 5) Preliminary Project Schedule
Major milestones, deliverables and target dates for delivery.
High Level WBS | Milestones | Deliverables
7/1/2009 Project Start - Across.com- Review vendor options
7/8/2009 Preliminary Scope Plan
7/15/2009 ConstantContact.com Email SAS
7/31/2009 Across.com, HomeDepot.com - Sign agreements
8/3/2009 Across.com- Begin Graphic template
8/3/2009 SwiftAll.com- Keyword Analysis
8/3/2009 HomeDepot.com config for manual order capture process
8/15/2009 Begin Web Store Configuration
8/31/2009 Across.com- Product Manager Training
9/1/2009 Across.com- Product Manager Add products
9/15/2009 HomeDepot.com Go Live
9/15/2009 Google Analytics
9/15/2009 IBP marketing software
10/1/2009 Across.com- Begin SEO
10/1/2009 SwiftAll.com- Review vendor options
10/15/2009 Across.com- Administrative Personnel Training
10/15/2009 Across.com- Sales Admin test
10/15/2009 Across.com- Cust Service test
10/15/2009 Across.com- Security seals setup
10/30/2009 SwiftAll.com- Sign agreements
11/2/2009 Begin SwiftAll.com Configuration
11/2/2009 Begin Across.com sales module Configuration
11/4/2009 Across.com- configuration completed
11/4/2009 Across.com- System Testing Completed
11/5/2009 Across.com Go Live
11/30/2009 Across.com Web store Sales Admin test
11/30/2009 Across.com Web store Cust Service test
12/10/2009 SwiftAll.com- Product Manager Training
12/10/2009 SwiftAll.com- Administrative Personnel Training
12/16/2009 Across.com- Data Feed Script Tested and Completed
1/1/2010 SwiftAll.com add products
1/7/2010 Across.com Web store Sales Go Live
1/15/2010 SwiftAll.com Landing Pages
1/15/2010 SwiftAll.com Sales Admin test
1/15/2010 SwiftAll.com Security seals setup
1/15/2010 SwiftAll.com/Google PPC Configuration
2/1/2010 Data Feed Script Tested and Completed
2/1/2010 SwiftAll.com- System Testing Completed
15

16. 2/1/2010 SwiftAll.com/Amazon Configuration
2/1/2010 SwiftAll.com Google PPC $4K
2/4/2010 SwiftAll.com Go Live
2/15/2010 Across.com/Commerce Hub Configuration
3/1/2010 SwiftAll.com/E-bay Configuration
3/1/2010 SwiftAll.com Google PPC $4K
3/4/2010 SwiftAll.com/Amazon Go Live
3/15/2010 HomeDepot.com auto data connection (EDI)
4/1/2010 SwiftAll.com/E-bay Go Live
4/1/2010 SwiftAll.com/Google PPC $6K
5/1/2010 SwiftAll.com/Google PPC $6K
5/1/2010 Across.com/Commerce Hub Go Live
6/1/2010 SwiftAll.com/Google PPC $10K
16

17. 6) Resource Projections
Please identify at a high level the roles needed for each of the phases noted
below and indicate the projected amount of time needed.
Core Team Roles (Please reference Roles & Responsibility Matrix for a list of roles.)
Business Customer Service
Functional E-Commerce Project Manager
Development 3rd Party Vendor
Roles | Stages Scoping Development Test Deploy Hrs.
E-Comm Proj. Mgr. 40 380 40 20 480
Sales Administrator 0 0 20 40 60
Product Manager 10 80 20 4 114
Customer Srv Rep 0 0 40 0 40
Total Hours: 694
E-Commerce Project Manager Role-
The role of the E-Commerce Project Manager will be to accept responsibility
for the success of the project, coordinate with internal employees, meet with
external vendors and manage 3rd
party relationships.
Below is a sample list of tasks and responsibilities E-Commerce
Project Manager will perform-
• Project Manager of New Websites Project.
• Report and meet with Across executives.
• Meet with 3rd
party vendors
• Evaluate software as possible solutions to Across challenges.
• Negotiate contracts with 3rd
party vendors.
• Create and configure accounts with 3rd
party vendors.
• Assist 3rd
party vendors with designing websites.
• Configure web store systems for online sales.
• Manage contractors for custom programming of data feeds.
• Provide training for internal personnel.
• Search Engine Optimization.
• Creation of SEO friendly content and online marketing landing pages.
• Link building program management using “Google approved” methods.
• Google Advertising Campaign Management.
• A/B Split Testing of website elements.
• Reporting of Web store performance.
• Mailing list management.
• Design, manage and deliver E-mail marketing messages.
• Design and configure transactional e-mail messages for web stores.
• Provide technical and online marketing consulting.
17

18. Product Manager Role-
The role of the Product Manager will be to accept responsibility for entering
product data into the web store Content Management System CMS.
Below is a sample list of tasks and responsibilities Product Manager
will perform-
• Enter product data into the CMS of each web store
• Manage marketing message on product pages.
• Work with Sales Administrator to set product pricing.
Sales Administrator Role-
The role of the Sales Administrator will be to accept responsibility for
management or order capture results, ie. sales process.
Below is a sample list of tasks and responsibilities Product Manager
will perform-
• Monitor admin screens of web store CMS and provide necessary
Customer Service.
• Monitor order fulfillment and errors in order processing.
• Manual transfer of orders to MS Navision system in Project Phases I &
II with an automated data transfer process (EDI) to replace manual
data transfer in Phases II & IV.
• Alert E-Commerce Project Manager about unresolved errors in order
capture process.
• Work with Product Manager to set product pricing.
• Work with E-Commerce Project Manager to configure and monitor
auto-submission of Amazon.com product list and E-Bay auctions.
• Provide web store customer service for customer inquiries.
• Monitor and respond to LiveChat customer service requests (if
LiveChat software is purchased.)
7) Functional Review
Functional matters which may impact project scope, cost and/or
quality.
1. Successful processing of inventory, orders and shipping information
depends on the availability of a functioning internet connection for both
inbound and outbound internet traffic at the Across facilities.
2. Successful processing of inventory, orders and shipping information
depends on the availability of the Across MS Navision system configured to
exchange order data and located at the Across facilities.
18

19. 8) Technology Review
Technical matters which may impact project scope, cost and/or
quality.
1. Backend integration will likely involve the use of XML database
communication language. The store software will use PHP web pages. The
vendor will support the store software.
2. XML data loads will interface with Across MS Navision system used for
order fulfillment data.
9) Testing & Quality Assurance Review
Testing or quality matters which may impact project scope, cost
and/or quality.
1. Testing and quality assurance depends upon availability of Customer
Service rep, E-Commerce Project Manager and Sales Administrator for web
store user testing.
10) Charter Approval
I have reviewed the information contained in this Project Charter and agree.
Charter Approval
Name of
Sponsor Date
Executive
Sponsor
Sponsor
11) Project Authorization
This section will be completed during the PMO project review and approval
process.
Authorized Group
Name of Group
Representative Date
Customer Service
Information Services
19