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Measuring Offline Sources: How We Used
Regional Data Analysis to See the Hidden Impact
of Our Events and Awareness-Focused Ads
Mada Seghete,
Co-founder + Marketing,
Branch Metrics
@mada299
#DPL15 | @mada299
Enterprise grade links to grow and
engage app users
#DPL15 | @mada299
●
Customers are developers
●
Marketing efforts are 99% focused on events
and education
●
How can we track this?
The challenge
#DPL15 | @mada299
Events
#DPL15 | @mada299
Solution: Use Google Analytics to
do regional time-based analytics
#DPL15 | @mada299
Example: a meetup in LA
#DPL15 | @mada299
Meetup
#DPL15 | @mada299
Next step: a second Meetup
#DPL15 | @mada299
Example: Facebook ads in India
#DPL15 | @mada299
#DPL15 | @mada299
Next step: keep ads at low frequency
and look for new audiences
#DPL15 | @mada299
Thank You!

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Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidden Impact of Our Events and Awareness-Focused Ads