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How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance

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Lightning talk by Emily Ritter, Marketing at Mode, at Data Point Live, San Francisco, 10/1/2015

Published in: Data & Analytics
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How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance

  1. 1. #datapointlive How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance Emily Ritter, Marketing at Mode @emilyarden
  2. 2. #DPL15 Mode: Collaborative Analytics for Analysts
  3. 3. #DPL15 Mode: Collaborative Analytics for Analysts
  4. 4. #DPL15 Is paid advertising worth it?
  5. 5. #DPL15 Are we driving traffic?Funnel Data Source See Ad Click Ad
  6. 6. #DPL15 Are they converting?Funnel Data Source See Ad Click Ad Sign up Ad Platform or Product
  7. 7. #DPL15 Are we making life easier for sales?Funnel Data Source See Ad Click Ad Sign up Product Create Org Connect Database Pay Mode
  8. 8. #DPL15 To answer these kinds of questions, you need to join data from 3+ sources.
  9. 9. #DPL15 Manual Work in Excel
  10. 10. #DPL15 Solution: Data Warehouse!
  11. 11. #DPL15
  12. 12. #DPL15 Insert image of mode chart of signups by ad campaign tracking details FIX
  13. 13. #DPL15
  14. 14. #DPL15 So what to do with all this extra time?
  15. 15. #DPL15 Thank You!

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