Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014
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An overview of the benefits to marketers of two new GA features: Enhanced Ecommerce and Data Import. Also included a look at harnessing the power of these and other features of GA through segmentation and remarketing.
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Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014
- 1. Eliminating the guesswork Enhanced Ecommerce & Data Import for GA Dara Fitzgerald @darafitzgerald Analytics Director @measurelab
- 2. Features we will cover. Eliminating the guesswork #1. End-to-end funnel reporting with Enhanced Ecommerce. #2. Import offline data into GA using Data Import. #3. Drive performance with Segmentation & Remarketing.
- 3. #1. Enhanced Ecommerce Eliminating the guesswork Without Enhanced Ecommerce User visits your site
- 4. #1. Enhanced Ecommerce Eliminating the guesswork Without Enhanced Ecommerce Views product list page
- 5. #1. Enhanced Ecommerce Eliminating the guesswork Without Enhanced Ecommerce Views product detail page
- 6. #1. Enhanced Ecommerce Eliminating the guesswork Without Enhanced Ecommerce
- 7. #1. Enhanced Ecommerce Eliminating the guesswork Without Enhanced Ecommerce
- 8. #1. Enhanced Ecommerce Eliminating the guesswork Without Enhanced Ecommerce
- 9. #1. Enhanced Ecommerce Eliminating the guesswork Without Enhanced Ecommerce
- 10. #1. Enhanced Ecommerce Eliminating the guesswork Page Tracking Event Tracking Ecommerce Tracking Goal Funnel Tracking Without Enhanced Ecommerce
- 11. #1. Enhanced Ecommerce Eliminating the guesswork Shopping Behaviour Analysis https://support.google.com/analytics/answer/6014841?hl=en-GB
- 12. #1. Enhanced Ecommerce Eliminating the guesswork Shopping Behaviour Analysis Checkout Behaviour Analysis https://support.google.com/analytics/answer/6014841?hl=en-GB
- 13. #1. Enhanced Ecommerce New product focused metrics Track impressions on product list and search results pages Eliminating the guesswork
- 14. #2. Data Import Eliminating the guesswork Perfect for data that doesn’t exist on the website or is business sensitive https://support.google.com/analytics/answer/3191589?hl=en&ref_topic=3191580
- 15. #2. Data Import – Cost Data Eliminating the guesswork Source & Medium (mandatory) are used as keys to match imported data with collected data Select the metrics to be imported Additional columns for campaign, keyword, etc.
- 16. #2. Data Import – Cost Data Eliminating the guesswork The correct CSV template can simply be downloaded!
- 17. #2. Data Import – Cost Data Eliminating the guesswork ROI analysis can be performed for all paid channels all within GA
- 18. Eliminating the guesswork #2. Data Import – Custom Data • This joins GA hit data with external data that you upload (manually or via API). • Custom Data Import does not apply to historical data. • This is irreversible. Hits already joined with uploaded data cannot be disjoined. https://support.google.com/analytics/answer/6066714?hl=en-GB&ref_topic=6066740
- 19. Eliminating the guesswork Key is used to define what dimension/s will be widened from Widen-To Dimensions define the data that will be imported Again the correct CSV template is provided #2. Data Import – Custom Data
- 20. Eliminating the guesswork #2. Data Import – Refund Data * Full refund To refund an entire transaction, use a row that includes only the Transaction ID. Partial refund To refund a partial transaction, use a row that includes Transaction ID, Product SKU and Qty Refunded. * Refund Data Import is only applicable for Enhanced Ecommerce https://support.google.com/analytics/answer/6014861?hl=en-GB
- 21. Eliminating the guesswork #3. Segmentation & Remarketing Access your new custom dimensions and metrics (including widened data) for segmentation
- 22. Eliminating the guesswork #3. Segmentation & Remarketing Click #1 Create checkout abandonment segment straight from the new Enhanced Ecommerce reports
- 23. Eliminating the guesswork #3. Segmentation & Remarketing Click #2 Choose this segment for a remarketing list
- 24. Eliminating the guesswork #3. Segmentation & Remarketing Click #3 Name the remarketing list Click #4 Choose AdWords account Click #5 Save!
- 25. Summary Eliminating the guesswork #1. Migrate to Enhanced Ecommerce for better product performance reporting and Refund Import functionality. #2. Import additional, offline data into GA with Data Import. #3. Improve targeting with Segmentation & Remarketing.
- 26. Eliminating the guesswork THANK YOU! Dara Fitzgerald @darafitzgerald Analytics Director @measurelab