1. putting the media customer first MediaCRM

2. MediaCRM: the media customer first

4. MediaCRM takes care of the datacapture & store the huge amount of information clean, connect, enrich the information make available broadcasters, production houses, producers advertisers 2nd screen applications …

5. Collect Data

6. Collect data:Programme detection (Channel, Timestamp, (UserID))

8. no TV/STB modifications

9. works for radio & outdoor

10. proven PPM technology

11. supports time shifted viewing

12. links user interaction with channel & time

13. samples viewing behaviour customerhttp://www.youtube.com/v/ZY6oJR38OoI http://www.youtube.com/v/SSHDCNkbqaY

14. Collect Data

15. Collect Data

16. Arrange Data

17. Link & Enrich data

18. Structured Data

19. Results for broadcasters:Real-time tracking ByMediaXim

20. Results for broadcasters / producers:Social buzz ByEngagor

21. Results for producers:Support new formats By Channel4

23. Results for advertisers:Interactive ads

24. Results for advertisers:Ad Effectiveness By Subaru

26. know the audience segmentation of programmes more accurate

27. determine the effectiveness cheaper and easier

28. new advertisement platform + direct/embedded marketing

29. connect with your target audience + targeted interactive adscheaper, easier, fast, flexible

30. Results for 2nd screen apps:Tools

32. MediaCRM throughBusiness Intelligence By Intel

33. MediaCRM: the media customer first