#2 bye bye set-top-box Set-top-boxes
are energy absorbing devices, sluggish like Windows 95 on a 386. Their software frameworks ar e closed and there is no ecosys tem of developers making beautiful rich application.
#3 bye bye smarttv (for
now) I am not so fond of the current suite of Smart TV’s either. I wrote a hate letter about it.
#4 more than twitter A
lot of TV programs show #hashtags in overlay. But tweets are seldom shown on the ﬁrst screen and when they are, they are not always relevant. Interactive TV is more than showing tweets on TV .
#5 more than check-ins Check-in
services (like Miso or Getglue) are cool but don’ t really resonate with the content on the ﬁrst screen. Interactive TV is more than check-ins
#6 more than polls Polls
are a very simple interactive format for TV and thus very suitable. But we need to be more imaginative of what we can do wi th second screens. Because it is more than polls.
With the Villa Vanthilt app,
peop le could chat and ask questions to th e guests of the show. But the chatte r and most questions weren’t very valuable to the other viewers, wh o were just watching TV.#8 add value for all viewers
With Ook getest op mensen
the data and gestures on the second screen app are analyzed and visualized on the ﬁrst screen, thus becoming valuable to all the viewers of the show.#8 add value for all viewers
#9 close the feedback loop
I think second screen applications become valuable for all viewers when the second screen data is inserted into the television show . This means you need to connect to the television studio’s.
And on the ﬁrst screen,
black-ou ts and fail whales are not an option. It needs to be extremely redundant.#10 no fail whales
Traffic on second screen apps
is different than traffic on websites.#11 twin peaks Extreme highs and extreme lows Cloud services to the rescue! . call to action call to action trailer 1