ProximityMedia Server Show


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ProximityMedia Server Show

  1. 1. ProximityMedia Bluetooth MediaServer                                                                                    
  2. 2. Contents <ul><li>Introduction to the ProximityMedia Bluetooth MediaServer </li></ul><ul><li>Introduction to Bluetooth Proximity Marketing </li></ul><ul><li>Benefits </li></ul><ul><li>Delivery & Options </li></ul><ul><li>Examples </li></ul><ul><li>How It All Works </li></ul><ul><li>Features </li></ul><ul><li>Proximitymedia Vs. The Rest </li></ul><ul><li>Bluetooth and Proximitymedia in the press </li></ul>
  3. 3. Introduction to Bluetooth Proximity Marketing <ul><li>Advertiser’s content is delivered from Strategically positioned ProximityMedia Bluetooth Mediaserver hardware located at relevant sites </li></ul><ul><ul><li>Transfer speeds 30 x faster than mobile network </li></ul></ul><ul><ul><li>No need for mobile network </li></ul></ul><ul><li>We capture and report full statistics/metrics on each campaign </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Date </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Open Rates </li></ul></ul><ul><ul><li>Success/Fail delivery </li></ul></ul>
  4. 4. Bluetooth MediaServer Benefits <ul><li>Create Sticky-ness or Honey-Pot effect Increase attractiveness of a location (e.g. Point of sale, booth, street corner) by distribution of free mobile content </li></ul><ul><li>Revolutonary advertisement with lasting effects </li></ul><ul><li>Lasting customer perception up to 98% (unaided recall). Content is also re-accessible anytime since it now resides on the consumers handset. </li></ul><ul><li>Viral effects </li></ul><ul><li>Content is perceived by additional persons due to ease of forwarding, emailing and presentation made possible by the mobile handsets. Content or Coupon Recipient can pass along coupon to one or more friends instantly </li></ul><ul><li>Customer loyality and acquisition </li></ul><ul><li>By providing mobile content, customers interact in a very intensive and innovative way with the brand </li></ul><ul><li>Evaluation of customer behavior Extensive statistics of relevant media data (Download rates, phone models, user behavior, tracking, and counting) </li></ul><ul><li>Distribution channel for mobile software, video, music, and rich media content Applications like product presentations or games can be distributed to the marketplace in a very cost-efficient and effective way </li></ul><ul><li>Does NOT require access to mobile network </li></ul><ul><li>Free delivery of content, no data charges </li></ul><ul><li>Does NOT require special software on handsets </li></ul><ul><li>Works with any Bluetooth handset </li></ul>
  5. 5. Facts & Figures <ul><ul><li>50% to 55% of mobile phones in the market are Bluetooth-enabled. That number is expected to go up to 75% by the end of 2007 and even higher than that by 2008 </li></ul></ul><ul><ul><li>70% of PDAs are Bluetooth enabled and about 55% of laptops are also bluetooth enabled </li></ul></ul><ul><ul><li>90% of all new laptops and PDAs are Bluetooth enabled </li></ul></ul><ul><ul><li>Many cars are now Bluetooth-capable </li></ul></ul><ul><ul><li>30 states are in the process of passing legislation which could force people switch to hands-free devices when they are driving. This means more people would convert to Bluetooth-enabled phones so they can use the headset. </li></ul></ul><ul><ul><ul><li>Make sure your volume is up to watch a clip </li></ul></ul></ul><ul><ul><ul><li>on the new legislation and Bluetooth-enabled </li></ul></ul></ul><ul><ul><ul><li>cars and headsets. </li></ul></ul></ul>
  6. 6. Bluetooth End-User Experience <ul><li>Activate Bluetooth on the mobile phone </li></ul>2. Accept Bluetooth MediaServer request 3. The content will be transfered after user grants permission 4. The mobile content is saved within the inbox and can be used, viewed, played, etc Download – The User Experience on BT visibility from Advertiser? receive Yes No file transfer cancel 1 new message Show back
  7. 7. Bluetooth MediaServer Content Options Information & Links Multimedia Content <ul><li>offline HTML Sites, WAP Links </li></ul><ul><li>Calendar entries / Reminder with alarm </li></ul><ul><li>Business cards with image </li></ul><ul><li>... and many more </li></ul><ul><li>Videos & Music – at high quality </li></ul><ul><li>Applications & Games </li></ul><ul><li>Themes – Nokia mobile becomes Mini Cooper mobile </li></ul><ul><li>... and many more </li></ul><ul><li>Bookmarks </li></ul><ul><li>Screensaver & Wallpaper – also animated </li></ul>
  8. 8. Fast Delivery <ul><li>Delivery Time </li></ul><ul><ul><li>Video clip in under 18 seconds </li></ul></ul><ul><ul><li>Audio clip in under 10 seconds </li></ul></ul><ul><ul><li>Still clips in under 3 seconds </li></ul></ul><ul><li>Intelligent tracking via Bluetooth ID means we are able to ‘personalize’ content for users </li></ul><ul><li>Consumers </li></ul><ul><ul><li>Timely, relevant information </li></ul></ul><ul><ul><li>Value-added content, fastest delivery </li></ul></ul><ul><ul><li>Non-threatening, opt-in communication </li></ul></ul><ul><li>Media Owners and Brands </li></ul><ul><ul><li>Easy installation, augments existing channels </li></ul></ul><ul><ul><li>Allows out-of-home to be direct response </li></ul></ul><ul><ul><li>24/7 metrics </li></ul></ul>
  9. 9. ProximityMedia vs. The Rest <ul><li>Instant Win Contests </li></ul><ul><li>Instant-win contests features winning chance in % and terminable amount of wins. </li></ul><ul><li>Couponing-Feature </li></ul><ul><li>fraud-protected coupons through live image stamping“ of contents with unique codes </li></ul><ul><li>DRM Support </li></ul><ul><li>Forward lock premium contents </li></ul>Contests & Coupon-ing Campaign consulting, content adaptation and creation is optionally available through ProximityMedia for a Fee
  10. 10. Example : Poster Site In Spain
  11. 11. Example : Stadium Screen
  12. 12. Example : Possible In-store Retail Promo
  13. 13. Example : Field Marketing
  14. 14. Bluetooth On-site Call-to-Action Promo Various Types of Call-to-Action Visuals that can used by advertisers or operators to let consumers know to Turn on their Bluetooth Devices: <ul><li>Print-Media </li></ul><ul><li>BillBoards(static, LED, Digital) </li></ul><ul><li>Digital Signage </li></ul><ul><li>Posters </li></ul><ul><li>Giant-Poster </li></ul><ul><li>City Light Poster </li></ul><ul><li>Banner </li></ul><ul><li>Flyers </li></ul>Sample Poster Template ProximityMedia can consult clients, offer templates and optionally handle the design of your promotion-tools.
  15. 15. Bluetooth MediaServer: How it Works Bluetooth MediaServer How It All Connects Together Via The Internet
  16. 16. Bluetooth MediaServer Range Bluetooth MediaServer units offer a range up to 360 feet
  17. 17. Bluetooth MediaServer -Campaign Distribution Options <ul><li>Sequence </li></ul><ul><li>Distribution sequence of contents can be arbitrarily defined </li></ul><ul><li>e.g. : 1. Wallpaper, 2. HTML-Information, 3. MP3 file </li></ul><ul><li>Timeframe </li></ul><ul><li>Content distribution can be defined by month, day, hour & minute </li></ul><ul><li>e.g.: Wallpaper in the morning, HTML-Infomation in the afternoon, MP3 file at the evening </li></ul><ul><li>Delay Feature (optional) </li></ul><ul><li>Delays between content distribution can be configured by seconds, hours or days </li></ul><ul><li>e.g.: 1. Wallpaper, 2. HTML-Information, 3. MP3 file after 90 seconds </li></ul><ul><li>Proximity Feature (optional) </li></ul><ul><li>An individual receiving area can be defined for each content (in a range of X feet ) </li></ul><ul><li>e.g.: 1. Wallpaper (Xft), 2. HTML-Information (Xft), MP3 file only within X ft around BT-antenna </li></ul>
  18. 18. Bluetooth Proximity Features <ul><li>Bluetooth MediaServer features propietary proximity features </li></ul><ul><li>Bluetooth Mediaserver constantly measures the proximity of each handset and is adjustable for different contents depending on that information </li></ul><ul><li>This opens up possibilities for: </li></ul><ul><ul><li>load balacing </li></ul></ul><ul><ul><li>– modify range depending on level of interactivity and size of files being transmitted. Clients have the option of modifying receiving range depending on their needs. 10 meter to 110 meters(30 feet to 360 feet) </li></ul></ul><ul><ul><li>User registration / permission </li></ul></ul><ul><ul><li>– through initial acceptance or opting in process, downloads can be received within the entire receiving area </li></ul></ul><ul><ul><li>Content retailing </li></ul></ul><ul><ul><li>– cash payment at the Point-of-Sale: user is then allowed to “give permission“ to the Bluetooth antenna, thus downloading the purchased premium content </li></ul></ul><ul><ul><li>All functions can be combined arbitrarily </li></ul></ul>defined receiving area entire receiving area approx. 360 ft 30ft – 360 ft
  19. 19. ProximityMedia vs. The Rest Trial only Yes Major campaigns Some Real-time Network 1 21-29 simultaneous Data transfer Must download None required Application 10 to 20 Any Bluetooth Handsets up to 30 feet 1-360 feet Range Others ProximityMedia
  20. 20. MediaServer Quantitative Media Data #1 <ul><li>Bluetooth penetration in North America: today >52% (technical range); By 2008 ~80% </li></ul><ul><li>Age pattern within technical range: </li></ul><ul><ul><li>79.61% - 14-29 years </li></ul></ul><ul><ul><li>65.35% - 30-45 years </li></ul></ul><ul><ul><li>41.62% - 45 years and older </li></ul></ul><ul><li>Effective range (actual users who open) depends on promotion, location and target group </li></ul><ul><ul><li>usually 15-30% of the technical range </li></ul></ul><ul><ul><li>providing ideal conditions and target group up to 70% of total frequency can be reached </li></ul></ul>
  21. 21. MediaServer Quantitative Media Data #2 <ul><li>main target group 16-35 years </li></ul><ul><li>ultrahigh aceptance of service </li></ul><ul><li>Downloads are proactively requested by users (double / triple opt-in) </li></ul><ul><li>Unaided Recall : 98% </li></ul><ul><li>extensive viral effects </li></ul>
  22. 22. Bluetooth Quantitative Stats Available <ul><li>View Real Time individual statistics </li></ul><ul><li>Extensive Statistic-Tool </li></ul><ul><li>Number of users detected / downloads </li></ul><ul><li>ordered by: months / weeks / days / hours / </li></ul><ul><li>model of mobile phone </li></ul><ul><li>user behaviour </li></ul><ul><li>and many more </li></ul>
  23. 23. Bluetooth & Proximitymedia in the Press <ul><li>“ My prediction is that ProximityMedia will emerge as a leader in the Web 3.0 space in 2007 or whenever Web 3.0 becomes the next trendy and must-do thing in technology. ProximityMedia’s revolutionary Bluetooth MediaServer has already yielded industry-wide praise.  Converging Bluetooth marketing and Proximity marketing may just be the start for this truly innovative company.  It is not enough to just allow merchants to send ads to mobile phones within proximity of their retail outlets.  The company is courting the mobile phone users by giving them a reason to have bluetooth always on, allowing them to interact with their myspace, flickr, and Youtube social networking sites. This is an excellent marketing approach. It looks like the people behind ProximityMedia may have some more surprises in store for the out-of-home ad industry in the coming year.” (, July 25 th , 2006) </li></ul><ul><li>A November 29, 2005 article in says: &quot;The Bluetooth Special Interest Group (SIG) today announced that the Bluetooth market has passed the impressive milestone of 9.5 million Bluetooth units shipping per week.&quot; </li></ul><ul><li>In an article entitled &quot;Five Million Bluetooth Products A Week,&quot; Mike Grenville says that Bluetooth technology is gaining wisdespread acceptance in applications such as mobile phones, cars, portable computers, mp3 players, mice and keyboards. &quot;The number of Bluetooth products on the market doubled from 2003 to 2004 to an installed base of over 250 million,&quot; says Grenville, &quot;with a continued growth likely reaching 500 million units by the close of 2005.” </li></ul>
  24. 24. Deliver Relevant ads to Relevant People in Relevant Places At Relevant Times Contact Gregory Falvo ProximityMedia 724-981-1555 Bufalvo