Presentation by Robbie De Sutter - VRT-medialab for Workshop 'The media consumer becomes Digital' @ Future Internet Week (Ghent - December 17th 2010)

1. putting the media customer first MediaCRM

2. MediaCRM: the media customer first

4. from & about users

5. from & about programmes

6. 2nd screen application supply lots and lots of data

7. MediaCRM takes care of the data

8. capture & store the huge amount of information

9. clean, connect, enrich the information

10. make available

11. broadcasters, production houses, producers

12. advertisers

13. 2nd screen applications

15. Collect data:Programme detection (Channel, Timestamp, (UserID))

17. no TV/STB modifications

18. works for radio & outdoor

19. proven PPM technology

20. supports time shifted viewing

21. links user interaction with channel & time

22. samples viewing behaviour customerhttp://www.youtube.com/v/ZY6oJR38OoI http://www.youtube.com/v/SSHDCNkbqaY

23. Collect Data

24. Collect Data

25. Arrange Data

26. Link & Enrich data

27. Structured Data

28. Results for broadcasters:Real-time tracking By MediaXim

29. Results for broadcasters / producers:Social buzz By Engagor

30. Results for producers:Support new formats By Channel4

32. advantages broadcasters:

33. know your customer

34. cheaper, faster, easier

35. communicate with your customer

36. advantages producers:

37. new formats

39. Results for advertisers:Ad Effectiveness By Subaru

41. know the audience segmentation of programmes more accurate

42. determine the effectiveness cheaper and easier

43. new advertisement platform + direct/embedded marketing

44. connect with your target audience + targeted interactive ads

47. privacy !

48. support development of 2nd screen applications

49. provide standard functionality

50. e.g., programme recognition

52. MediaCRM: the media customer first