1. The State of Online Video and its impact on Your Consumers in 2010 and beyond A Presentation for the Triangle Interactive Marketing Association Glen Caruso Director of Advertising Sales Tremor Media 404 788 2008 [email_address] March 25, 2010

3. Who is Tremor Media? Tremor Media Achieves Top Spot in Premium Video Views according to comScore New York, NY -- May 13, 2009 – Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform, today announced it has reached the highest ranking in terms of premium video views, as well as the number two spot in total video viewers according to comScore’s March Video Metrix Ad Focus report. With 137M unique Internet users and 57MM unique video viewers in its network, Tremor Media is second only to YouTube in reaching video audiences online and is ranked first in delivering scale against premium, non-UGC content. “ Video is one the few digital segments that continues to accelerate in growth, and Tremor Media is one of the leaders in the space in terms of offering enough scale within the premium content that brand advertisers prefer. As video advertising catches up to online video viewers, Tremor is primed for success due to their continuous increase in reach among premium content providers.” -- Deidra Bodkin , VP, Group Media Director and US Ideas Director at ZenithOptimedia.

4. The Shift from TV to Online Video Spending Has Begun CMOs Continue to Consider Reining in TV Spending – 1/26/09 “ Realtor Century 21… planning to funnel all the cash that it used to spend on TV advertising onto the web…Red Robin Gourmet Burgers is also completely cutting out TV in its 2009 media mix.” TV Marketers Pull Back Upfront Buys: What Happens Next – 2/8/09 “ At Walt Disney’s ABC, upfront orders are “coming in slightly lower than what you otherwise might have expected… seeing a little more holdback in consumer goods and, to a lesser extent, pharmaceuticals, with some strength in some other categories…Some major marketers, led by P&G, have cut their upfront buys by the contractual maximum of 50%, network executives said.” OTC Drugs Head Online – 3/6/09 “… as TV becomes less and less effective in terms of getting people to go to the store and buy a product, targeted direct marketing is going to be increasing its share within our clients’ budgets.” Examples highlighted: Tylenol, Claritin and Alli Reckitt-Benckiser to Shift $20 Million to Web From TV – 3/30/09 “… company plans to shift an estimated $20 million in TV ad dollars to the web for more than 15 of its brands, including Lysol, Air Wick, Mucinex, Finish and Clearasil.” DVR Use Makes Broadband Ads Better for Broadcasters – 4/13/09 “… nearly 60% of the targeted viewers are watching via DVR, and that of this group maybe only 10% watch any ads at all . … only half or so of the intended audience actually see the ads … an advertiser is effectively paying 2x the CPM it thought it was . Broadband video ads, which can’t be skipped, have better targeting and more interactivity, start looking better and better.”

6. Online Video Reaching a Critical Mass Source: Frank M. Magid Study: Magid Media Futures™ 2009: Opportunities In Online Video 77% of the internet audience is watching online video and 43% of Internet Users watch online video weekly

7. Projected Growth of Online Video Viewership Source: eMarketer, November 2008

8. Online Video provides Scale against key demographics Men 18-49 Sources: comScore Video Metrix June 09. **Graphs not to scale** Men 18-34 CBS Sports MSNBC Yahoo! Sports ESPN BBE Tremor Media 218 2,470 2,614 2,698 13,079 14,244 Moms 18-49 Women 18-34 Unique Visitors (000) Unique Visitors (i000) Unique Visitors (000) Unique Visitors (i000) CBS Sports ESPN Yahoo! Sports MSNBC BBE Tremor Media 540 4,269 4,614 5,590 22,235 23,993 WebMD iVillage AOL Yahoo! BBE Tremor Media 347 625 4,259 8,424 10,379 12,076 WebMD iVillage AOL Yahoo! BBE Tremor Media 289 575 3,389 7,316 9,475 10,897

9. Video Platform Agnostic – What is TV Planning Anymore?

11. TV and Online Video Converging

13. The Power of Combining TV with Online Video Sight, sound and motion Reach and scale Targeting: Contextual, day-part, geo Purchase metric: CPM & GRPs Measurement: Nielsen (comScore) Verification: Logs/server data Similarities to TV Incremental reach More highly targeted Direct response enabled: click-through on video Real time optimization of ad placement and creative Measurement Interactivity and Engagement Enhancements vs. TV Clearer connection to ROI + Page

15. Online Video Yields Higher Lifts in Brand Metrics Source: Dynamic Logic MarketNorms: data through Q408

16. The Digital Video Landscape

17. The Digital Video Landscape Multi-Channels Portals Video Ad Networks Emerging Destinations

18. Premium Content Examples – Broadcast & Web-Only

19. Premium Publishers with Online Video Content… Sites monitored by Page

20. Innovative Online Video Ad Formats Happening NOW! * Currently in development Brand Awareness Traffic Driving Brand Engagement Branded Entertainment vChoice Campaign Showcase Video In Banner vChoice Longform Showcase vChoice Storytelling Rich Media Banner Video In Banner Pre-Roll Click-Through Driving Pre-Roll

21. Branded Entertainment – Sample Programs Page * Tremor Media Exclusive Socially Awkward Guy Keep It Simple * *

23. The vChoice Family Solutions-Focused Ad Formats Campaign Showcase Ideal for showcasing multiple ads for the same campaign Longform Showcase Ideal for branded entertainment or long form videos that live on the advertiser’s web site. Product Showcase Ideal for showcasing product demos, tutorials, or multiple products ads in a single unit vChoice Showcase Units Linear, episodic and serialized User decides how many episodes they view Non-linear, with alternate story paths User decides how the story unfolds vChoice Storytelling Units

24. Performance: Industry-Leading Metrics & Results 5.31% 87% 3.85% 84% 1.96% 88% 1.08% 72% vChoice results include significant upside in engagement / time spent. Industry Click-Through Rate Completion Rate Entertainment CPG Gaming Telecommunications Video Select Rate 2.07% 1.48% 0.88% 0.20%

27. Thank You