Targ.TV - Fórum FIRST Latam - Campus Party Europa - Madrid 2010
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Maurilio AlberoneFollow
Jan. 7, 2011•0 likes•281 views
Targ.TV - Fórum FIRST Latam - Campus Party Europa - Madrid 2010
Jan. 7, 2011•0 likes•281 views
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Apresentação do Targ.TV, produto da Peta5, realizada na Campus Party Europa em 2010.
Maurilio AlberoneFollow
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Targ.TV - Fórum FIRST Latam - Campus Party Europa - Madrid 2010
- 1.
- 2. Targeting inference Today
- 3. Each viewer is unique
- 4. Platform to offer targeted advertising in Digital TV, IPTV and WebTV.
- 5. Interactive applications TV browsing patterns How ? Interactions in social networks on TV and Web
- 6. is more relevant advertisements
- 7. 3 formats
- 8. 30 seconds
- 9. Interactive apps
- 10. Contextual
- 11. Broadcaster
- 12. Advertiser
- 13. Advertising agency
- 14. Viewer
- 15. Licensing for broadcast and IPTV operators Reports for advertising agencies and advertisers Distribution advertising for small advertisers
- 16.
- 17. Current investments CNPq – RHAE: 80.000,00 € FINEP - PRIME: 50.000,00 €
- 18.
- 19.
- 20. is a new way to present advertising on TV
- 21. Maurilio Alberone Co-founder and CEO [email_address] +55 21 8527-3600 www.maurilioalberone.com